星空传媒

Our Faculty
Our Faculty

DR. MARK WHEATON
Dean (Higher Education)

Welcome Message

Welcome to 星空传媒 – 星空传媒!听

As the Dean, Higher Education at BUV, I鈥檓 thrilled to have you join our vibrant academic community, whether you are just starting on your higher education journey or continuing your studies with us.

Academic excellence is a cornerstone of the 星空传媒 experience. Our internationally qualified faculty are not just scholars and educators, but also active researchers and industry practitioners. They are dedicated to fostering intellectual curiosity and critical thinking among our students. Their global perspectives enrich the learning experience, ensuring our graduates possess the knowledge and skills necessary for success in a dynamic global landscape.

Our faculty extends beyond 星空传媒’s core team, encompassing a network of esteemed partners, including industry experts and lecturers from our partner institutions in the UK and worldwide. This diverse ensemble ensures an educational experience on par with international standards, whilst infusing our programmes with a rich tapestry of global cultures.

Ultimately, the true measure of our faculty’s success lies in the achievements of our students. In this spirit, I look forward to welcoming all talented, resilient, and brilliant students to our 5-star campus.听

I would welcome the opportunity to discuss your academic and professional goals in more detail. I hope to meet you in person soon to discuss your future goals, plan together, and work to achieve them.

star Our Faculty

星空传媒, is committed to providing a world class education and learning experience for our students. Our 100% international qualified faculty that meets the exact standards required by UK institutions, brings together academics with extensive teaching experience as well as practitioner and research capabilities. Our faculty is recruited for their internationality and commitment to the whole learning experience within the classroom as well as developing skills to ensure all graduates are 100% prepared for a successful career.

Meet our Faculty

Professor Raymond Gordon

Professor Raymond Gordon

Vice Chancellor and President

Professor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others.

He has an esteemed research and publication record with more than 70 publications in peer reviewed journals in the fields of leadership, power relations, organization theory and ethnographic studies. His work has been published by leading (Tier 1) international academic journals such as the Leadership Quarterly, Organisation Studies, and the journal of Public Administration to name a few. Prior to becoming an academic Professor Gordon was an experienced corporate leader spending 25 years in the Computer Engineering and Information Technology industries in the UK, Australia, US and Asia.

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Professor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others.

He has an esteemed research and publication record with more than 70 publications in peer reviewed journals in the fields of leadership, power relations, organization theory and ethnographic studies. His work has been published by leading (Tier 1) international academic journals such as the Leadership Quarterly, Organisation Studies, and the journal of Public Administration to name a few. Prior to becoming an academic Professor Gordon was an experienced corporate leader spending 25 years in the Computer Engineering and Information Technology industries in the UK, Australia, US and Asia.

 

ACADEMIC QUALIFICATIONS

  • Ph.D. in Management (2004)
  • 惭补蝉迟别谤鈥檚 Degree in Business Administration (MGSM) (1992)

 

PROFESSIONAL APPOINTMENTS

  • SenTia School (Vietnam)

Director and Chair of the Board (2026- now)

  • 星空传媒 鈥 星空传媒 (Vietnam)

Vice Chancellor and President, British University, Vietnam (2018-now)

  • Australian Academy of Business Management (AABM)

President and Chair of Board (2015-now)

  • Association to Advance Collegiate Schools of Business (AACSB) International

Mentor (2014-now)

  • International Counsel of Business and Management (ICBM)

Vice President and member of the board (2014-now)

  • Queensland Chamber of Commerce

Member (2013-now)

  • Quality Training Solutions (QTS)

President and Chair of Board (2012-now)

  • Australian Chamber of Commerce Vietnam

Former Director on the Board (2015-2020)

  • Bond University (Australia)

Professor of Leadership and Director of Core Programs (2016-2018)

  • RMIT University (Vietnam)

Head, School of Commerce and Management (2014-2016)

  • Bond University (Australia)

Deputy Dean, Faculty of Business (2013-2014)

Associate Dean Quality Assurance and International Programs, Faculty of Business (2010-2013)

 

RESEARCH AREAS / FIELDS

Organisation Theory, Leadership, Power Relations, Ethnography and Culture

 

RESEARCH PUBLICATIONS

  • Gordon, R.D. and Clegg, S.R. (2012)

Accounting for Ethics in Practice: Problems of Legitimacy, Financial Accountability and Management, 28(4): 0267-4424, (A Journal)

  • Gordon, R.D., Kornberger, M. and Clegg, S.R. (2009)

Power, Rationality and Legitimacy in Public Organisations, Public Administration, 87(1): 15-34. (A* Journal)

  • Gordon, R.D., Kornberger, M. and Clegg, S.R. (2009)

Embedded Ethics: Discourse and Power in the NSW Police Service, Organisation Studies, 30(01): 73-99 (A* Journal)

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Gordon, R.D. (2008)
    An Empirical Study into Leadership, Power and Discourse, ANZAM Colloquium into Discourse and Leadership

Auckland Business School

  • Gordon, R.D. (2007)

Power, Domination and Legitimacy, APROS colloquium, Management Development Institute

Gurgaon, New Delhi, India

  • Gordon, R.D. (2006)

Power, Authority and Legitimacy, Australian and New Zealand Academy of Management Conference

Yapoon

(Won best paper award in Critical Management Studies Division, and the all academy highly commended paper award).

  • Gordon, R.D. (2005)

Constitution of Power and Corruption in a Police Organization, American Academy of Management Conference: A New Vision of Management In The 21st Century, Hawaii, Aug 2005.

  • Gordon, R. D. (2000)

Developing an Alternative Research Framework for Studying Change Management Scenarios, Proceedings of APROS: Organizing Knowledge Economies And Societies

Sydney Australia, 14-17 December

 

RESEARCH GRANTS

  • ARC Linkage Grant with NSW Waterboard lead by Professor Stewart Clegg, Managing Collaborative Organisation Projects ($350,000) (2006)
  • Joint linkage project, Leadership development program, NSW Health ($20,000). Project completed (2006)
  • Joint linkage project, Exploring the use of democratic control systems in policing, NSW Police, $25,000. Project completed (2005)

 

AWARDS & HONOURS

  • Australian National Export Award for Best Practice and Innovation in International Education Design (Hybri , MyBOND MBA) (2010)

International Education Association Australia (IEAA).

  • Dean鈥檚 Excellence in Research Award (2009 & 2010)

Bond Business School, Bond University Australia.

  • Excellent in Teaching Award (2007 to 2010)

Bond Business School, Bond University Australia.

  • Best Research Paper (2006)

Australian and New Zealand Academy of Management Conference, Yeppoon, Australia.

  • Paper submitted to the US Academy of Management (2005)

Social Issues in Management (SIM) division for the all-academy Newman award for excellence in research.

Professor Rick Bennett

Professor Rick Bennett

Deputy Vice-Chancellor and Vice-President

Raised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production.

After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he was based within the School of Design Studies before leading a new online education department and managing the curriculum design and teaching of more than 40 fully online courses in art and design, ultimately leading to production of the first fully-online Masters (coursework) program at UNSW.

Rick鈥檚 research over the last 20 years has explored advances in digital technology and the interdependence between design professions and design education and potentials for online offerings. This resulted in invitations to numerous talks worldwide, significant research grants and publications, as well as prestigious awards. Notably, in 2004, he was awarded the Australian Council of University Art and Design Schools – Australian Teacher of the Year.

In 2015, Rick relocated to Vietnam as Dean, School of Communication & Design at RMIT University. In 2018, he was later appointed as RMIT Vietnam Executive Dean (Academic & Students) before moving to the 星空传媒 (星空传媒) in 2022, as Deputy Vice-Chancellor and Vice-President.

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Raised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production.

After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he was based within the School of Design Studies before leading a new online education department and managing the curriculum design and teaching of more than 40 fully online courses in art and design, ultimately leading to production of the first fully-online Masters (coursework) program at UNSW.

Rick鈥檚 research over the last 20 years has explored advances in digital technology and the interdependence between design professions and design education and potentials for online offerings. This resulted in invitations to numerous talks worldwide, significant research grants and publications, as well as prestigious awards. Notably, in 2004, he was awarded the Australian Council of University Art and Design Schools – Australian Teacher of the Year.

In 2015, Rick relocated to Vietnam as Dean, School of Communication & Design at RMIT University. In 2018, he was later appointed as RMIT Vietnam Executive Dean (Academic & Students) before moving to the 星空传媒 (星空传媒) in 2022, as Deputy Vice-Chancellor and Vice-President.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2004 – 2009)

The University of Sydney, Australia

Thesis: Drawing on the Virtual Collective: Exploring Online Collaborative Creativity

  • Master of Higher Education (1994 -1998)

The University of New South Wales, Australia

  • Bachelor of Arts (Hons) Fine Arts (1981-1984)

Bristol Polytechnic, England (UK)

 

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)

Professor (2022 – Current)

Deputy Vice-Chancellor & Vice President

  • RMIT University (Vietnam)

Professor (2015 – 2022)

Executive Dean (Academic & Students) (2019 鈥 2022)

Vice-President (Academic) (2018-19)

Dean, School of Communication & Design (2015-2018)

  • University of New South Wales (Australia)

Assoc. Lecturer to Assoc. Professor (1990 – 2015)

Head, College of Fine Arts Online

 

RESEARCH AREAS / FIELDS

  • Scholarship of Teaching and Learning (SoTL)
  • Online Learning & Teaching
  • Graphic Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • Polaine, A., & Bennett, R. (2010)

Creative Waves: Exploring Emerging Online Cultures, Social Networking and Creative Collaboration Through e-Learning to Offer Visual Campaigns for Local Kenyan Health Needs. In Collaborative Technologies and Applications for Interactive Information Design: Emerging Trends in User Experiences, Rummler, Scott & Ng, Kwong-Bor (Eds.),听Hershey, PA: IGI Global.听ISBN:听978-1-60566-727-7

  • Martini, N., Harrison, J., & Bennett, R. (2010)

Creating Waves across geographical and disciplinary divides through online creative collaboration. In Interaction in Communication Technologies & Virtual Learning Environments, Ragusa, Angela, T. (Ed), Human Factors, IGI Global, pp 9-25.

ISBN:听978-1-60566-874-1

  • Bennett, R. & Dziekan, V. (2005)

Online Collaboration in the Creative Process: Working With the Most Interactive Community of Designers We Have [N]ever Met.

Designs on E-Learning International Conference Proceedings: The University of the Arts, London, England, ISBN: 1-903455-09-X

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Bennett, R. (2021)

Barriers to Online Education for Higher Education in Vietnam – (Keynote Address)

2021 Auscham Education Conference Vietnam (Online)

  • Bennett, R. (2014)

Global Classrooms, Local Benefits

2014 International Conference on Global Education for Digital Natives (Keynote Address)

Tamkang University, New Taipei City, Taiwan.

  • Bennett, R. (2011)

Creative Outreach Through Computing in Education

Global Learn Asia Pacific 2011 Conference (Keynote Address)

The Sebel Albert Park Hotel, Melbourne, Australia.

  • Bennett, R.听 (2013)

The Banglos Project 鈥 Design Exhibition

Ayala Museum, Makati, Manila, Philippines.

  • Bennett, R.听 (2011)

DasManila 鈥 Design Exhibition

Royal Botanic Gardens

Sydney, Australia.

 

RESEARCH GRANTS

  • McIntyre, S., Bennett, R., & Watson, K. (2009)

Australian Learning & Teaching Council (ALTC)

Learning to Teach Online: Developing high-quality video and text resources to help educators teach online. ($219,000)

  • Bennett, R. & McIntyre, S. (2007)

UNSW Learning & Teaching Performance Fund

Planning, Infrastructure Provision and Establishment of the UNSW Academy of Online Art and Design Education听($68,000)

  • Bennett, R. & Chan, L. (2004-06)

Australian Research Council (ARC) Discovery Grant

Formalising a System and Approach for an Effective Online Collaborative Design Process in Visual Communication. ($260,000)

 

AWARDS & HONOURS

  • Citation for Outstanding Contributions to Student Learning (2006)

Carrick Institute (now ALTC)

鈥楩or pioneering internationally recognised best practice in online education in the creative arts and design鈥

  • AUQA Commendation (2006)

Australian University Quality Agency

鈥楩or good practice in systematisation of online delivery and innovation in online collaborative education.鈥

  • President鈥檚 Award (2005)

Australasian Society of Computers in Learning in Tertiary Education (Ascilite)

鈥楩or innovation and exemplary use of technology in higher education鈥.

  • ACUADS Distinguished Teacher of the Year Award (2004)

Australian Council of University Art and Design Schools (ACUADS)

  • UNSW Vice-Chancellor鈥檚 Award for Teaching Excellence (2001)

鈥楩or exemplary innovation in the use of technology in teaching

 

Dr. Mark Wheaton

Dr. Mark Wheaton

Dean (Higher Education)

Raised and educated in Australia, Mark completed a bachelor鈥檚 degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. With 4 partners Mark sold his interest and moved to France, in semi-retirement to complete his master鈥檚 degree in international relations. However, following a call from RMIT Vietnam Mark started as lecturer in accounting but soon after became Head of Department for Accounting, Economics, Finance and Marketing and where he completed his doctorate in business in 2016. Mark returned to Australia to take up the Academic Director of Accounting position for Kaplan Business School. Australia. Mark is an avid mountain walker and martial artist in Taekwondo.

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Raised and educated in Australia, Mark completed a bachelor鈥檚 degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. With 4 partners Mark sold his interest and moved to France, in semi-retirement to complete his master鈥檚 degree in international relations. However, following a call from RMIT Vietnam Mark started as lecturer in accounting but soon after became Head of Department for Accounting, Economics, Finance and Marketing and where he completed his doctorate in business in 2016. Mark returned to Australia to take up the Academic Director of Accounting position for Kaplan Business School. Australia. Mark is an avid mountain walker and martial artist in Taekwondo.

ACADEMIC QUALIFICATIONS

  • Doctor of Business Administration
    University of Newcastle. Feb 2016
    Thesis: Engaging Vietnamese students in Australian accounting courses through inter- teaching at an offshore campus (http://hdl.handle.net/1959.13/1313064)
  • Graduate Certificate of Tertiary Teaching
    RMIT University, Dec 2014
  • AQF Level 10 Doctoral Degree equivalent approved Sep 2013
  • Master of Arts International Relations
    Flinders University, Apr 2011
  • Graduate Diploma Australia Directors, May 2005
  • Fellow of Certified Practicing Accountant Australia (FCPA), Feb 1999
  • Executive MBA-Graduate Certificate of Management
    Mt Eliza Business School, Dec 1997
  • Bachelor in Economics
    University of Adelaide, Apr 1983

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Head of School, The Business School (2024-present)
  • Kaplan Business School, Australia
    Academic Director-Accounting, Auditing & Taxation – Kaplan Business School 2017-2022
  • RMIT University (Vietnam)
    Head of Department 鈥 Accounting, Economics, Finance and Marketing Programs

RESEARCH AREAS / FIELDS

  • Scholarship of Teaching and Learning (SoTL)

RESEARCH PUBLICATIONS

  • 鈥淲hy student engagement in the accounting classroom matters鈥 (2021) 鈥 Wheaton, M. Journal of Applied Learning and Teaching, vol. 4, no. 1, pp.72-81. https://journals.sfu.ca/jalt/index.php/jalt/article/view/341/285
  • 鈥淭he effectiveness of inter-teaching. Some international evidence鈥 (2019) – Wheaton, M. O鈥 Connell, B., & Merola, G. Journal of Applied Learning and Teaching, vol. 2, no. 2, pp.34-45. https://journals.sfu.ca/jalt/index.php/jalt/article/view/137
  • 鈥淓nterprise Risk Management and Firm Performance Empirical evidence from Vietnam鈥 (2016) 鈥 Kommunuri, J., Narayan, A., Wheaton, M., & Jandug, L. New Zealand Journal of Applied Business Research, 14(2), 17-28
  • 鈥淚nter-teaching: Improving the academic performance of auditing students in Vietnam鈥 (2016) – Wheaton, M., Connell, B., & Yapa, P. Australasian Accounting, Business and Finance Journal, vol. 10, no. 4, pp. 3-16.doi:10.14453/aabfj.v10i 4.2 (ABDC- B ranked)
  • 鈥淔irm performance and value effects of enterprise risk management鈥 (2016) – Kommunuri, J. Narayan, A., Wheaton, M., Jandug, L. & Gonugnutla. S. New Zealand Journal of Applied Business Research, vol. 14, no. 2, pp. 17-28. Availability: http://search.informit.com.au/documentSurnmary;dn=79791 8171949834;res=IELBUS>ISSN: 1175-8007
  • Engaging Vietnamese students in Australian accounting courses through (2016) – Wheaton, M. available at the UoN digital library (http://hdl.handle.net/195)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • ASEAN Accounting Education Conference (2016) Develop Charter
  • Second Paris Financial Management Conference (PFMC-2014)
  • Malaysia Accounting Conference Taylor University (2015) Changing the landscape of the Accounting Profession: Are we better than standards?
  • Accounting Educators (2016) Presented Conference Paper on 鈥渋nter-teaching鈥
Professor Teo Tong Kooi

Professor Teo Tong Kooi

Distinguished Visiting Professor (Business)

Dato’ Dr. Teo Tong Kooi is from Malaysia. With a distinguished background in management and leadership, Dato’ Dr. Teo brings a wealth of experience spanning various industries, including financial services, manufacturing, property development, corporate advisory, and investment management. Over the course of his career, he has held pivotal leadership positions in multinational corporations and conglomerates, demonstrating exceptional leadership acumen and adept management skills. His expertise encompasses the strategic implementation of organic growth initiatives and mergers and acquisitions strategies, consistently driving business performance, transformation, and turnaround management. Notably, he has devoted a significant portion of his career to overseeing operations and businesses in China and South-East Asia since 2004.

Dato’ Dr. Teo holds a B.Sc. in Marketing Management from Golden Gate University in San Francisco, California, USA, followed by a Master of Business Administration from the same institution. Additionally, he completed the Stanford Executive Programme at the Graduate School of Business, Stanford University. Furthering his educational pursuits, he earned a Doctor of Professional Studies, jointly conferred by the National School of Development at Peking University and the Gabelli School of Business at Fordham University in New York.

After his professional retirement in 2020, he has since devoted in executive education where is guest lecturer at National School of Development, Peking University and China Europe International Business School in Shanghai. Senior Advisor at Asia School of Business, Malaysia, and Adjunct Professor at Taylor鈥檚 University, Malaysia. He is specialised on leadership and management subjects, cross-cultural leadership.

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Dato’ Dr. Teo Tong Kooi is from Malaysia. With a distinguished background in management and leadership, Dato’ Dr. Teo brings a wealth of experience spanning various industries, including financial services, manufacturing, property development, corporate advisory, and investment management. Over the course of his career, he has held pivotal leadership positions in multinational corporations and conglomerates, demonstrating exceptional leadership acumen and adept management skills. His expertise encompasses the strategic implementation of organic growth initiatives and mergers and acquisitions strategies, consistently driving business performance, transformation, and turnaround management. Notably, he has devoted a significant portion of his career to overseeing operations and businesses in China and South-East Asia since 2004.

Dato’ Dr. Teo holds a B.Sc. in Marketing Management from Golden Gate University in San Francisco, California, USA, followed by a Master of Business Administration from the same institution. Additionally, he completed the Stanford Executive Programme at the Graduate School of Business, Stanford University. Furthering his educational pursuits, he earned a Doctor of Professional Studies, jointly conferred by the National School of Development at Peking University and the Gabelli School of Business at Fordham University in New York.

After his professional retirement in 2020, he has since devoted in executive education where is guest lecturer at National School of Development, Peking University and China Europe International Business School in Shanghai. Senior Advisor at Asia School of Business, Malaysia, and Adjunct Professor at Taylor鈥檚 University, Malaysia. He is specialised on leadership and management subjects, cross-cultural leadership.

Professor Paul Gough

Professor Paul Gough

Distinguished Visiting Professor (Art & Design)

An academic leader with over 40 years鈥 experience in higher education in UK, Europe and Australasia. Professor Paul Gough is a painter, author and broadcaster who has exhibited his paintings and drawings globally, and has authored over 10 books and 100 research papers on art history and cultural memory.

With extensive experience in higher education research leadership, he served on numerous international boards, research council committees, and education task groups, including chair and panellist for Research Assessment (RAE, REF, PBRF, AHRC) in UK, Europe, Hong Kong and New Zealand. He has considerable experience of leadership roles in South-East Asia.

During ten years work as a television presenter, researcher and associate producer he worked for ITV, BBC and C4 on creative arts programmes including the award-winning documentary Redundant Warrior (the photographer Don McCullin) and 鈥楧rawing Fire鈥 (military sketching and panorama drawing). He has a credit for 鈥榙esign research鈥 in Chicken Run (Aardman Animation).

In addition to books on Stanley Spencer, John and Paul Nash, and a recent biography of Gilbert Spencer (published by Yale University Press in 2024) his second book on street artist Banksy was released in 2025. A regular media commentator 鈥 BBC, Sky, ABC, C4 – on the street artist, in 2022 a short film alleging Gough was the street artist went viral over TikTok, receiving more than two million views.

After over 40 years in UK and international higher education, he retired in 2025 as Vice-Chancellor of Arts University Bournemouth, and remains a visiting professor at RMIT Australia, and an artist-academician and former chair of the Board at the Royal West of England Academy.

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An academic leader with over 40 years鈥 experience in higher education in UK, Europe and Australasia. Professor Paul Gough is a painter, author and broadcaster who has exhibited his paintings and drawings globally, and has authored over 10 books and 100 research papers on art history and cultural memory.

With extensive experience in higher education research leadership, he served on numerous international boards, research council committees, and education task groups, including chair and panellist for Research Assessment (RAE, REF, PBRF, AHRC) in UK, Europe, Hong Kong and New Zealand. He has considerable experience of leadership roles in South-East Asia.

During ten years work as a television presenter, researcher and associate producer he worked for ITV, BBC and C4 on creative arts programmes including the award-winning documentary Redundant Warrior (the photographer Don McCullin) and 鈥楧rawing Fire鈥 (military sketching and panorama drawing). He has a credit for 鈥榙esign research鈥 in Chicken Run (Aardman Animation).

In addition to books on Stanley Spencer, John and Paul Nash, and a recent biography of Gilbert Spencer (published by Yale University Press in 2024) his second book on street artist Banksy was released in 2025. A regular media commentator 鈥 BBC, Sky, ABC, C4 – on the street artist, in 2022 a short film alleging Gough was the street artist went viral over TikTok, receiving more than two million views.

After over 40 years in UK and international higher education, he retired in 2025 as Vice-Chancellor of Arts University Bournemouth, and remains a visiting professor at RMIT Australia, and an artist-academician and former chair of the Board at the Royal West of England Academy.

ACADEMIC QUALIFICATIONS

  • PhD, Royal College of Art, London, 1991
  • MA in Painting, Royal College of Art London, 1985

PROFESSIONAL APPOINTMENTS听听听听

  • 2024听听听 Member, RWA Development Committee, Royal West of England Academy
  • 2021听听听 Member, Poole Museum Development Board (dissolved 2025)
  • 2020 听听 Elected Chair of UKADIA Board representing UK Arts & Design Institutes of Art GuildHE
  • 2018听听听 鈥楻esearch Assessment and Impact鈥 panel member, Aalto University, Helsinki
  • 2018听听听 Chair of Board, RMIT Training (controlled entity of RMIT) 2016-18
  • 2016 听听 Specialist adviser Research Excellence Framework (REF) for 4 universities in UK
  • 2015 听听 Invited member of Expert Working Group for Translating Research for economic and social benefit: country comparisons project, as part of government ‘securing Australia’s Future’ project. One of five academics selected by Australian Council of Learned Academies (ACOLA), 2014 to 2015
  • 2015听听听 Invited member of Expert Working Group from Australian Academy of the Humanities to create report 鈥楳easuring the Value of International Research Collaboration鈥 commissioned by the Department of Industry and Science
  • 2015听听听 International assessment of teaching quality, Higher Education Funding Council (Hefce)
  • 2014听听听 Chair, Research Assessment Exercise, Panel Creative Arts, Performing Arts, and Design, Hong Kong University Grants Commission, Hong Kong SAR
  • 2014听听听 Chair RMIT Europe Board (controlled entity of RMIT) 2014 -16
  • 2013 听听 Panel member, Performance-based Research Fund (PBRF), Art, Design, Creative and Performing Arts, New Zealand
  • 2013听听听 Chair of Board for three Innovation networks 鈥 iNETs in bio-med, micro-electronics, environmental technologies – that brought together academic researchers with regional industry, businesses and public sector organisations; RDA match funding, 7.4m, three years.
  • 2013听听听 Responsibility for Director and staff of the National Co-ordinating Centre for Public Engagement (NCCPE) a UK-facing organisation co-hosted by UWE and the University of Bristol, which sought to share the benefits of higher education and research with the public
  • 2008-13

Elected artist member Royal West of England Academy (RWA), Bristol

Member of Council, founding member of Trust Board

Chair of Trustees (resigned upon appointment to position in Australia)

  • 2008-12

Member, Council of Management, Arnolfini, Bristol

Member, Bristol Cultural Development Partnership (regular chair at Festival of ideas)

  • 2001-08

Member, Art and Design Panel, RAE 2001

Member, AHRC Visual Arts and Media panel

Member AHRC Peer Review College

Member, AHRC Strategic Advisory Group

Member, HEFCE Research Capability Funding panel

Member, RC-UK Academic Fellowships selection panel

Chair, Commissioning Panel, AHRC 鈥楲andscape and Environment鈥 research programme

Member, AHRC Programme Decision-making Review Group

Chair, Sub-panel UoA 63 Art and Design, RAE2008

Member, Main Panel 0, RAE 2008

RESEARCH AREAS / FIELDS

  • Cultural History
  • Commemoration and remembrance
  • Street Art

RESEARCH PUBLICATIONS

  • Gough P. (2025) Banksy: Cultural Outlaw, Sansom & Company, ISBN 1915670233.
  • Gough, P. (2024) Gilbert Spencer: The Life and Work of a Very English Artist, Yale University Press, London, ISBN-13鈥: 鈥 978-0300269819
  • Gough, P. (2018) Dead Ground. War and Peace: Remembrance and Recovery. A Cultural reading of Memoryscapes from the Great War, 1914-1918, BSP, Melbourne, ISBN: 978-1911408451
  • Gough, P. (2017) 鈥The Holy Box鈥: the Genesis of Stanley Spencer鈥檚 Sandham Memorial Chapel, Sansom in collaboration with The National Trust and the Stanley Spencer Gallery. ISBN: 978-1911408093.
  • Gough, P. (2016) Zawn: Walking West Penwith. Cliff-edge painting by Paul Lewin, Sansom and Company. ISBN: 978-1908326973
  • Gough, P. (2015) 鈥楤ack from the Front鈥: Art, Memory and the Aftermath of War, Bristol Cultural Development Partnership. ISBN: 978-0955074257
  • Gough, P. (2014) 鈥楤rothers in Arms鈥, John and Paul Nash, and the aftermath of the Great War, Sansom and Company. ISBN: 978-1908326522
  • Gough, P. (2012) (ed.) Banksy: the Bristol Legacy, Redcliffe Press, UK. ISBN: 978-1906593964
  • Gough, P. (2011) Your loving friend, Stanley: the correspondence between Desmond Chute and Stanley Spencer, Sansom and Company and the Stanley Spencer Gallery, Cookham. ISBN: 1906593760
  • Gough, P. (2010) A Terrible Beauty: British Artists and the First World War, Sansom and Company, Bristol, UK. ISBN 978-1906593001
  • Gough, P. (2006) Stanley Spencer: Journey to Burghclere, Sansom and Company, UK. ISBN: 978- 904537588

Chapters in books / journal articles (selected)

  • Gough, P.J. (2025) David Cotterrell: 鈥楽hadows & Lies鈥- The Illusion of Evidence, catalogue essay for exhibition at Danielle Arnaud Gallery, London, 25 January 鈥 1 March 2025.
  • Gough, P.J. (2024) 鈥楶lanting the past: garden memorials as theatres of remembrance鈥,
  • The Palgrave Encyclopaedia of Cultural Heritage and Conflict, 2024/25.
  • Gough, P.J. 听(2021), 鈥楻epresenting the Unseen: the primacy of visual testimony in official British war art鈥, in Celinscak, M. and Hutt, C. (2021) Artistic Representations of Suffering: Rights, Resistance, Recognition, Rowman & Littlefield, USA. pp.71-81.
  • Gough, P.J. 听(2021), 鈥楾hat dastardly plot鈥: garden as weapon of war and peace, in Afterstorm (eds.) Charles Green, Jon Cattapan, Art and Australia Publishing, Melbourne, June 2021, pp.109-121.
  • Gough, P.J. 听(2021) That Huge, Haunted Solitude鈥: 1917鈥1927 A Spectral Decade. Bulletin of the Auckland Museum, New Zealand, 2021: 5鈥10.
  • Gough, P.J. 听(2020) 鈥楶ainting Visions of War and Peace: Stanley Spencer, Henry Lamb and the Salonika Campaign鈥, in Michael Llewellyn-Smith (ed.), The Macedonian Front 1915-1918: Politics, Society and Culture in time of war.
  • Gough, P.J. (2019) Topographies of Remembrance across the former British Empire鈥 / La Topographie de Souvenir dans l鈥檈mpire Britannique, in Racine, Michel (ed.) Gardens of Peace / Les Jardins de Paix (Fonds Mercator, Paris, 2019) pp.40-45.
  • Gough, P.J. 听(2019)Re-membering the Past鈥; eye-witness and post-battle artistic accounts of the Falklands War鈥, Martin Kerby, Janet McDonald (eds.) The Palgrave Handbook of Artistic and Cultural Responses to War since 1914: UK, USA and Australasia, Sydney: Palgrave 2019, pp. 371-390.
  • Gough, P.J. (2017) 鈥楢 concentrated utterance of total war鈥 – Paul Nash, CWR Nevinson and the challenge of representation in the Great War, in Joanna Bourke (ed.) War and Art: A Visual History of Modern Conflict, Reaktion Books, November 2017, pp. 270-282. ISBN-10: 1780238460
  • Gough, P.J. 鈥(2016) Seeking the kingdom of heaven鈥︹ Stanley Spencer (1891-1959) painter, writer, visionary, in Richard Heathcote and Anna Jug (eds.), Stanley Spencer: A Twentieth-Century Master (Wakefield Press, Adelaide, Australia, 2016).
  • Gough, P.J. (2016) 鈥楩illing the Void鈥: artistic interpretations of the empty battlefield, in Raelene Frances and Bruce Scates (eds.), Beyond Gallipoli: New Perspectives on ANZAC (Australian History Publication, Monash University Publishing, 2016) ISBN 978-1-925495-10-2
  • Gough, P.J. (2016) 鈥楨xistencillism鈥: Banksy and the stencil as radical graphic form, Drawing: Research, Theory and Practice, Vol.1, No.1, pp.97-117.
  • Gough, P.J. (2014) 鈥楶lanting Memory鈥: the Challenge of Remembering the Past on the Somme, Gallipoli and Melbourne, in Garden History, Journal of the Garden History Society, Vol.42, Suppl.1, 2014, pp.3-17

BOOK PUBLICATIONS

Australian Research Council, 2017-19, 鈥榃orld pictures鈥 $310,000 Discovery Grant, with Cattapan, Green & Brown, University of Melbourne / RMIT University

Wikipedia

LinkedIn

Paul Nash in Dorset

A catalogue of the artist鈥檚 work, 1933-1946, with essays by PG

Gilbert Spencer

Dr. Dong Manh Cuong

Dr. Dong Manh Cuong

Head of School, The Business School

Dr. Dong Manh Cuong is currently the Head of The Business School at BUV (星空传媒). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San Jos茅 State University, Troy University, St. Francis University, etc.
His research focuses on applied econometrics in the fields of finance and economics. He has authored numerous academic publications in prestigious international journals indexed in ISI/Scopus. He also serves as a peer reviewer for several leading international journals such as PLOS ONE, Financial Innovation, International Journal of Finance and Economics, The North American Journal of Economics and Finance, and Computational Economics, among others.
In addition to teaching and research, Dr. Dong Manh Cuong also serves as an academic advisor to several scientific organizations. He is currently the Chair of the Scientific and Training Council at the Centre for Socio-Economic Data and Analysis (CSEAD VNU-UEB) and the Vice President of the Vietnam Institute for Digital Economic Development (VIDE). He has led and participated in numerous national and international research projects, making significant contributions to academic advancement and policy development in the context of economic transformation and digitalization

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Dr. Dong Manh Cuong is currently the Head of The Business School at BUV (星空传媒). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San Jos茅 State University, Troy University, St. Francis University, etc.
His research focuses on applied econometrics in the fields of finance and economics. He has authored numerous academic publications in prestigious international journals indexed in ISI/Scopus. He also serves as a peer reviewer for several leading international journals such as PLOS ONE, Financial Innovation, International Journal of Finance and Economics, The North American Journal of Economics and Finance, and Computational Economics, among others.
In addition to teaching and research, Dr. Dong Manh Cuong also serves as an academic advisor to several scientific organizations. He is currently the Chair of the Scientific and Training Council at the Centre for Socio-Economic Data and Analysis (CSEAD VNU-UEB) and the Vice President of the Vietnam Institute for Digital Economic Development (VIDE). He has led and participated in numerous national and international research projects, making significant contributions to academic advancement and policy development in the context of economic transformation and digitalization

ACADEMIC QUALIFICATIONS听听

  • PhD in Economics (2016 – 2019)
    Feng Chia University, Taiwan
  • BSc in Banking and Finance (2009 – 2013)
    National Economics University, Vietnam

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (星空传媒), Vietnam
    Lecturer (2023 – Current)
  • Pusan National University (PNU), South Korea
    Visiting Lecturer (2022)
  • Vietnam National University, Hanoi (VNU), Vietnam
    Lecturer (2021 – 2023)
    Teaching for the international programs offered by Troy University, USA, and University of St. Francis, USA
  • Feng Chia University (FCU), Taiwan
    Adjunct Assistant Professor (2019 – 2020)
    Teaching for the joint programs between FCU & Royal Melbourne Institute of Technology (RMIT), Australia, and between FCU & San Jos茅 State University (SJSU), USA.

RESEARCH AREAS / FIELDS听

  • Applied Econometrics
  • Bayesian Statistics
  • Financial data analysis

RESEARCH PUBLICATIONS听

  • Dao, T.B.T., Khuc, V.Q., Dong, M.C., & Cao, T.L. (2024).
    How does FDI Matter for Economic Growth? Evidence from a Comparative Study in Country Groups by Level of Development. Contemporary Economics, 18(4), 376-390.
  • Nguyen, V.H., Tran, D.H., & Dong, M.C. (2024).
    Macro-economics and firm-specific factors impacting the non-performing loans of vietnamese commercial banks in the context of COVID-19. Multidisciplinary Science Journal, 7(3), e2025112.
  • Dong, M.C., Cao, T.L., Yoon, Y.J., & Lee, K. (2024).
    The Diverse Impact of Economic Digitalization on Carbon Dioxide Emissions Across Countries. Seoul Journal of Economics, 37(2), 99-125.
  • Tran, Q.P., & Dong, M.C. (2023).
    Understanding Factors of Households’ Circular Economy Adoption to Facilitate Sustainable Development in an Emerging Country. Research on World Agricultural Economy, 4(4), 79-89.
  • Dao, T.B.T., Khuc, V.Q., Dong, M.C., & Cao, T.L. (2023).
    How Does Foreign Direct Investment Drive Employment Growth in Vietnam鈥檚 Formal Economy?. Economies, 11(11), 266.
  • Nguyen, A.T., Pham, T.T., Song, J., Lin, Y., Dong, M.C. (2023).
    Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1. Springer Nature
  • Dong, M.C., Thuy, D.T.B., & Cao, T.L. (2022).
    Spatial regional spillover of economic growth: Evidence from Vietnamese provinces. Southeast Asian Journal of Economics, 10(3), 199-226.
  • Dong, M.C. (2022).
    Forecasting economic growth at provincial level in Vietnam: A systematic dynamics modeling approach. VNU Journal of Economics and Business, 5(2), 22-31.
  • Huong, V.V., Dao, L.V., Dong, M.C. (2022).
    The Role of Digital Transformation in Enhancing the Quality of Public Governance in Vietnam. Journal of Economics and Development, 299, 93-102.
  • Huong, V.V., Hoi, L.Q., Dong. M.C. (2022).
    The Role of Digital Government in Transparency and Corruption Control at the Provincial Level in Vietnam. Journal of Trade Science, 164, 106-164.
  • Dong, M.C., Chen, C.W.S., and Taniguchi, M. (2021).
    Bayesian nonlinear quantile effects on modelling realized kernels. International Journal of Finance and Economics.
  • Chen, C.W.S., Lee, S., Dong, M.C., and Taniguchi, M. (2021).
    What factors drive the satisfaction of citizens on governments鈥 responses to COVID-19?. International Journal of Infectious Diseases.
  • Dong, M.C., Tran, M.C. (2021).
    The dynamic interrelation of VN-index and major world stock markets: Bayesian DCC-GARCH approach. TNU Journal of Science and Technology, 226(9), 30-37.
  • Chen, C.W.S., Dong, M.C., Liu, N., and Sriboonchitta, S. (2019).
    Inferences of default risk and borrower characteristics on P2P lending. The North American Journal of Economics and Finance. 50, 101013.
  • Dong, M.C., Chen, C.W.S., Lee, S., and Sriboonchitta, S. (2019).
    How strong is the relationship among gold and USD exchange rates? Analytics based on structural change models. Computational Economics, 53, 343-366.
  • Than-Thi, H., Dong, M.C., Chen, C.W.S. (2019)
    Bayesian modelling structural changes on housing price dynamics, In Kreinovich V., Sriboonchitta S. (eds.) Structural Changes and their Econometric Modeling, Studies in Computational Intelligence, 808, 83-104.
  • Dong, M.C., Tian, S., and Chen, C.W.S. (2018).
    Predicting failure risk using financial ratios: Quantile hazard model approach. The North American Journal of Economics and Finance, 44, 204-220

AWARDS & HONOURS听

  • The Vice-Chancellor’s Teaching Award (2024)
    Awarded by the Vice-Chancellor of the 星空传媒 for outstanding contributions to teaching excellence, student engagement, and innovation in curriculum design across business and economics programmes.
  • Best Poster Presentation Award (2019)
    Awarded by the Eastern Asia Chapter of the International Society for Bayesian Analysis (EAC-ISBA) in the 4th Eastern Asia Meeting on Bayesian Statistics, Kobe University, Kobe, Japan.
  • Outstanding Graduate Student of the Year (2019)
    Awarded by Feng Chia University, Taichung, Taiwan.
  • Honorary Member Award (2018)
    Awarded by The Phi Tau Phi Scholastic Honor Society of the Republic of China (Taiwan).
Assoc. Prof. Ali Al-Dulaimi

Assoc. Prof. Ali Al-Dulaimi

Head of School, School of Computing & Innovative Technologies

An instructor with a Ph.D. and around 25 years of cross-disciplinary experience, with a long list of skills and certificates. Throughout his international career, Dr. Al-Dulaimi held different roles: teacher, lead teacher, head of department, lead instructor, research team leader, and Quality & Project manager. Using his solid academic foundations and extensive professional experience, he has inspired and guided many students toward significant professional achievements, providing them with comprehensive coaching and guidance to win many medals in academic competitions worldwide. In collaboration with a prominent Canadian POS systems company, he developed a POS software that stands as a pioneering solution, capable of resolving many challenges retail businesses encounter, marking a significant advancement in the industry.

His degrees and experience have equipped me with skills, knowledge, expertise in cutting-edge technologies, and best practices to maximize his potential as an instructor and researcher.

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An instructor with a Ph.D. and around 25 years of cross-disciplinary experience, with a long list of skills and certificates. Throughout his international career, Assoc. Prof. Al-Dulaimi held different roles: teacher, lead teacher, head of department, lead instructor, research team leader, and Quality & Project manager. Using his solid academic foundations and extensive professional experience, he has inspired and guided many students toward significant professional achievements, providing them with comprehensive coaching and guidance to win many medals in academic competitions worldwide. In collaboration with a prominent Canadian POS systems company, he developed a POS software that stands as a pioneering solution, capable of resolving many challenges retail businesses encounter, marking a significant advancement in the industry.

His degrees and experience have equipped me with skills, knowledge, expertise in cutting-edge technologies, and best practices to maximize his potential as an instructor and researcher.

ACADEMIC QUALIFICATIONS听听

  • Concordia University, Montreal, Canada – 2016-2020
    Ph.D. in Electrical & Computer Engineering.
  • Concordia University, Montreal, Canada – 2015-2016
    MEng in Quality Systems Engineering.
  • University of Baghdad, Baghdad, Iraq 鈥 1998-2001
    M.Sc. in Electronics & Communications Engineering.
  • University of Baghdad, Baghdad, Iraq 鈥 1992-1998
    B.Sc. in Electronics & Communications Engineering.

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (Vietnam)听
    Head of School, School of Computing & Innovative Technologies (2024 鈥 current)
  • Berries Group (Canada)听
    Quality & Project Manager (2022 鈥 2024)
  • Tiger Produce, Canada (Canada)听
    Team Leader (Conduct field research study) (2021 – 2022)
    Data Analytics -Business Development- Strategic Planning
  • Concordia University and York University (Canada)
    Postdoctoral Research Fellow (2021)
  • Community Initiatives Support Program of Montreal City (Canada)
    Lead Instructor (2018 – 2020)
  • Concordia University (Canada)
    Tutorial Lead Teaching Assistant (2016 – 2020)
  • Institute of Applied Technology (United Arab Emirates)
    ICT Lead (2006 – 2013)
    IC3 Administrator
    Cyber C3 Coordinator
    IT Steering Committee 鈥 Member

RESEARCH AREAS / FIELDS

  • Prognostic and Health Management (PHM) methodologies and their applications.
  • Developing PHM Algorithms and General-Purpose Theories through Advanced Deep Learning Techniques.
  • Advancing Maintenance Management and Quality Control with Deep Learning Methodologies.

RESEARCH PUBLICATIONS听

  • A. Al-Dulaimi, S. Zabihia, A. Asif, and A. Mohammadi, (2019)
    “A multimodal and hybrid听 deep neural network model for Remaining Useful Life estimation,” Computers in Industry, vol. 108, pp. 186-196.
  • A. Al-dulaimi, S. Zabihi, A. Asif, A. Mohammadi, (2019)
    “NBLSTM: Noisy and Hybrid CNN and BLSTM-based Deep Architecture for Remaining Useful Life Estimation,” ASME Journal of Computing and Information Science in Engineering, no. 1182.
  • A. Al-Dulaimi, A. Asif, and A. Mohammadi, (2020)
    “Noisy Parallel Hybrid Model of听 NBGRU and NCNN Architectures for Remaining Useful Life Estimation,” Quality Engineering, Special Issue on Reliability Engineering, vol. 32, issue 3, pp. 371-387.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听听

  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “Multipath Parallel Hybrid Deep听Neural Networks Framework for Remaining Useful Life Estimation,” IEEE (ICPHM),听 pp 1-7. [Best Academic Paper Award].
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Remaining Useful Life听Estimation via a Parallel Hybrid Model of NBGRU and CNN”, IISE Annual Conference, Quality Engineering, vol. 32 no. 3, pp. 371-387.
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Noisy Parallel Hybrid Model for Remaining Useful Life Estimation (NPHM) “, IISE Annual Conference, Quality Engineering, vol. 32 no. 3.
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Noisy Multipath Parallel Hybrid Model for Remaining Useful Life Estimation (NMPM) “, PHM society, vol. 12 no. 1.
  • A. Al-Dulaimi, S. Zabihia, A. Asif, and A. Mohammadi, (2019), “Hybrid Deep Neural Network Model for Remaining Useful Life Estimation,” ICASSP, pp. 3872-3876.

RESEARCH GRANTS听听

  • A. Al-Dulaimi (2019), “A multimodal and hybrid deep neural network model for Remaining Useful Life estimation鈥 partially funded by the Natural Sciences and Engineering Research Council (NSERC) of Canada through the NSERC Discovery Grant RGPIN-2016-049988.
  • A. Al-Dulaimi, A. Asif, and A. Mohammadi, (2020), “Noisy Parallel Hybrid Model of听 NBGRU and NCNN Architectures for Remaining Useful Life Estimation,” partially funded by the Natural Sciences and Engineering Research Council (NSERC) of Canada through the NSERC Discovery Grant RGPIN-2016-049988.

AWARDS & HONOURS听听

  • Best Academic Paper Award (2020)
    IEEE International Conference on Prognostics and Health Management (ICPHM 2020), USA.
  • The Prediction Era Award (2019)
    The community initiatives support program (CISP), of Montreal City, Canada.
  • The Most Demanded Instructor Award (2018 & 2019)
    The community initiatives support program (CISP), of Montreal City, Canada.
  • Out-of-Province Award (2016)
    Concordia University, Montreal, Canada.
  • The best ICT Teacher (2009 & 2012)
    Institute of Applied Technology, Abu Dhabi, UAE.
  • The best ICT Teacher for supporting SAPET [Saturday] program (2011)
    Institute of Applied Technology, Abu Dhabi, UAE.

MEMBERSHIPS

  • The Institute of Electrical and Electronics Engineers (IEEE)
  • Association for the Advancement of Artificial Intelligence (AAAI)
  • Microsoft Certified Professional Community
  • Institute of Industrial and Systems Engineers (IISE)
  • American Society for Quality (ASQ)
Dr. Paul D.J. Moody

Dr. Paul D.J. Moody

Head of School, School of Communications & Creative Industries

Dr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor鈥檚 degree in Communication Studies (University of London, Goldsmiths鈥). In 1989 he entered international film, television and media industry as freelancer and independent filmmaker, working on award-winning international feature films, TV dramas, documentaries, shorts, arts, commercial and promotional projects. Between 1996-99 he furthered significant international careers when successfully managing the Northern Production Fund. Since 2004 he has worked in Higher Education (Goldsmiths鈥, NFTS, NTU/ADM, RCA) while continuing filmmaking 鈥 currently directing a documentary in London and Cape Town about famed South African Jazz band the 鈥楾he Blue Notes鈥.

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Dr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor鈥檚 degree in Communication Studies (University of London, Goldsmiths鈥). In 1989 he entered international film, television and media industry as freelancer and independent filmmaker, working on award-winning international feature films, TV dramas, documentaries, shorts, arts, commercial and promotional projects. Between 1996-99 he furthered significant international careers when successfully managing the Northern Production Fund. Since 2004 he has worked in Higher Education (Goldsmiths鈥, NFTS, NTU/ADM, RCA) while continuing filmmaking 鈥 currently directing a documentary in London and Cape Town about famed South African Jazz band the 鈥楾he Blue Notes鈥.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2016 – 2023)
    Royal College of Art, London, UK
    Thesis: Acts of Resistance: Formulating a Critical Humanist Documentary practice by centralising activists and artefacts of the Committee of 100 and Solidarity, 1956-74.
  • Diploma in Professional Film and Television Production (1987-89)
    The North-East Media Training Centre, Gateshead, UK.
  • Bachelor of Humanities (Hons) Communication Studies with Sociology (1982-1985)
    University of London, Goldsmiths鈥 College, London, UK.

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Head of School, School of Communications & Creative Industries (2024 – Current)
  • Royal College of Art, Visual Communication, Doctoral Studies
    Guest Lecturer (2024)
  • Ravensbourne University, MSc Project Management
    Sessional Lecturer (2023)
  • MA Film, Hertfordshire University
    Visiting Lecturer (2023)
  • London College of Communication
    Associate Lecturer (2022 – 2023)
  • MA, London Film School
    Visiting Lecturer/Consultant (2019 – 2020)
  • Met Film School for University of West London
    External Examiner (2016 – 2020)
  • BA Digital Film Production, Ravensbourne
    Senior Lecturer (2017 – 2018)
  • Lasalle College of the Arts, Singapore
    External Examiner (2013 – 2017)
  • Nanyang Technological University, School of Art Design and Media, Singapore. Film Area Coordinator
    Visiting Associate Professor/Artist (2012 – 2016)
  • National Film & Television School
    Head of Partnerships & Diversity (2005 – 2012)
  • BA Film, University of London, Goldsmiths
    Lecturer (2004 – 2005)

RESEARCH AREAS / FIELDS

  • Film and media 鈥 fiction, documentary
  • Critical Humanism
  • Creative Industries

RESEARCH PUBLICATIONS听

  • PhD Thesis:
    Thesis: Acts of Resistance: Formulating a Critical Humanist Documentary practice by centralising activists and artefacts of the Committee of 100 and Solidarity, 1956-74.
    (October 2024)
  • Asylum from the Madness 鈥 editor (text) of this book about the making of the film Dead When I Got Here by Mark Aitken, pages 210, published by Tacit 30/06/2016.
  • De Illegale Camera 1940-45 Dutch photography during the German occupation 鈥 contributor of original research material cited by authors Veronica Hekking and Flip Bool, pages 216, published by V+K Publishing, 1995.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Acts of Resistance:
    installation, Royal College of Art Research Biennale, Copeland Gallery, London, 2023.
    presentation Visible Evidence Conference 2022 Images of History, Gdansk, Poland, 2022.
    presentation (as Ways of Being) Warwick University Conference Protest Performance and the Public Sphere, 1968-2018.
  • Invited to address the Beyond 3D conference at HfG in Karlsruhe on production of stereoscopic 3D documentary, 2012 and 2014.
  • Represented NFTS on British Council/Skillset/UK film-schools鈥 knowledge exchange visit to University of California Los Angeles, University of Southern California, American Film Institute, California Institute of the Arts, and Los Angeles Film School) 2011.
  • Producer-Director, The Underground Camera, (60/40 min, 16mm/Beta). Dutch resistance filmmakers & photographers under Nazi occupation for ARD/SFB (D), ARTE (F) and NCRV TV (NL). Screened: Dutch Film Days Utrecht, Amsterdam Historical Museum (for over one year).

RESEARCH GRANTS听

  • Secured 6m pounds sterling for the NFTS from Skillset, Media Programme of the European Union, and the European Social Fund for new core film-school programmes, diversity outreach courses, and international post-graduate bridges to industry project Passion to Market.
  • Secured $180,000 Sing dollars from the Singapore Media Development Agency for NTU/ADM film and animation students鈥 graduation projects.
  • Managed and part-raised 480,000 pounds sterling for the Northern Production Fund, from the European Regional Development Fund, the British Film Institute, the Arts Council of Great Britain the Motion Picture Association of America and European Social Fund. Wrote business plan that secured an additional decade of financing for the Northern Production Fund.
Assoc. Prof. Marton Racz

Assoc. Prof. Marton Racz

Head, The Graduate School

Born and raised in Budapest, Hungary, Marton completed his studies in Economics and Gender Studies before earning his PhD in Management from the University of Leicester, UK. He has previously held academic positions in the UK at the universities of Leicester, Essex, and City St George鈥檚, and most recently, he served as Rector at International Business School in Hungary. His research explores various facets of ethics, responsibility, and reflexivity in management education. At 星空传媒, Marton is excited to develop the Graduate School into an interdisciplinary and internationally recognised hub that connects academic excellence with industry relevance and social impact. Outside of work, he enjoys cooking and eating good food, exploring new places, and discovering great live music.

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Born and raised in Budapest, Hungary, Marton completed his studies in Economics and Gender Studies before earning his PhD in Management from the University of Leicester, UK. He has previously held academic positions in the UK at the universities of Leicester, Essex, and City St George鈥檚, and most recently, he served as Rector at International Business School in Hungary. His research explores various facets of ethics, responsibility, and reflexivity in management education. At 星空传媒, Marton is excited to develop the Graduate School into an interdisciplinary and internationally recognised hub that connects academic excellence with industry relevance and social impact. Outside of work, he enjoys cooking and eating good food, exploring new places, and discovering great live music.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2012-2017)
    University of Leicester, UK
    Thesis: Contested Contexts: The articulation of critically-oriented business and management schools in the UK
  • 惭补蝉迟别谤鈥檚 Degree in Economics (2000-2007)
    Corvinus University of Budapest, Hungary
  • Master of Arts in Gender Studies (2005-2006)
    Central European University, Hungary and USA

PROFESSIONAL APPOINTMENTS

  • British University of Vietnam
    Head, The Graduate School (2025-Current)
  • International Business School (Hungary)
    Rector (2024-2025)
    Pro-Rector (Academic) (2021-2024)
    Head of Academic Services (2018-2021)
    College Professor (2022-2025)
    Senior Lecturer (2018-2022)
  • City St George鈥檚, University of London (UK)
    Honorary Visiting Fellow (2024-Current)
    Research Fellow (2017-2024)
  • University of Essex (UK)
    Lecturer (2016-2017)
  • Royal Holloway, University of London (UK)
    Adjunct Lecturer (2015)
  • University of Leicester (UK)
    Graduate Teaching Assistant (2012-2016)
  • University of Trier (Germany)
    Visiting Lecturer (2012-2016)

RESEARCH AREAS / FIELDS

  • Critical management studies and education
  • Responsibility and reflexivity of business schools and management students
  • Scholarship of teaching and learning

RESEARCH PUBLICATIONS

  • Wall, T., Blasco, M., Nkomo, S. M., Racz, M., & Mandiola, M. (2023)
    In Praise of Shadows: Exploring the hidden (responsibility) curriculum. Management Learning 54(3): 291鈥304. DOI: https://doi.org/10.1177/13505076231171371
  • Parker, S. & Racz, M. (2020)
    Affective and effective truths: Rhetoric, normativity and critical management studies. Organization 27(3): 454-465. DOI: https://doi.org/10.1177/1350508419855717
  • Parker, S., Racz, M. & Palmer, P. (2020)
    Reflexive learning and performative failure鈥, Management Learning 51(3): 293鈥313. DOI: https://doi.org/10.1177/1350507620903170

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Cheresheva, I. & Racz, M. (2025)
    N艖i menedzserek and Kobiety Mened偶erki: Using translanguaging as a methodology for studying women鈥檚 careers on the semi-periphery
    SCOS (Standing Conference on Organizational Symbolism), 6-9 July, University of Cyprus, Nicosia, Cyprus (with Alexandra Bristow, Anna Gorska, Anna Hidegh, Henriett Primecz, Martyna 艢liwa)
  • Racz, M. (2025)
    Shaping the context for critical performativity: case study of a social engagement programme
    EGOS (European Group for Organizational Studies), 3-5 July, Athens, Greece (with Paul Palmer)
  • Racz, M. (2018)
    Decentering the learner through alternative organizations
    78th Annual Meeting of the Academy of Management, 9鈥14 August, Chicago, IL, USA (with Simon Parker and Paul Palmer)
  • Compton, R. & Racz, M. (2018)
    Delivering experiential learning and practical skills for business while doing good in the community: the Schools Mentoring Programme
    5th Annual UK and Ireland Chapter PRME Conference, 26鈥27 June, Queen Mary鈥檚, University of London, UK
  • Racz, M. (2015)
    On the (doctoral) researcher鈥檚 duties: continuing the conversation
    9th International Critical Management Studies Conference, 7鈥10 July, University of Leicester, UK

RESEARCH GRANTS

  • Bristow, A., Cheresheva, I., Gorska, A., Hidegh, A., Primecz, H., Racz, M., 艢liwa, M. (2024-2026)
  • British Academy/Leverhulme Small Research Grants SRG 2023-24 Round, SRG2324\241754
  • Post-pandemic experiences of women鈥檚 careers in post-socialist illiberal contexts (拢9,931.75)

AWARDS & HONOURS

  • College Professor (2020)
    Office of the Prime Minister, Hungary
  • Launching & Implementing a Responsible Management Education (2017)
    Copenhagen Business School, Denmark
  • Fellow (2016)
    AdvanceHE (formerly Higher Education Academy), UK
  • Master Professor Award (2009)
    The Business Strategy Game (www.bsg-online.com)
  • Lifetime Achievement Award (2007)
    College for Social Theory, Corvinus University of Budapest, Hungary
Assoc. Prof. Mike Perkins

Assoc. Prof. Mike Perkins

Associate Professor
Head, Centre for Research and Innovation

Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at BUV, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI (GenAI) technologies in academia.

Mike is one of the authors of the AI Assessment Scale, which has been adopted globally across schools and universities. His research focuses on GenAI鈥檚 impact on education, and has explored various areas within this field. This has included AI text detectors, attitudes to AI technologies, and the ethical integration of AI in assessments through the AI Assessment Scale. His work bridges technology, education, and academic integrity.

Mike has also explored broader academic integrity issues. These have included investigating the murky operations of diploma mills, and student perceptions of cheating during the transition to online learning prompted by the Covid-19 pandemic. He maintains a strong focus on supporting students to understand and navigate university policies related to academic integrity: a challenge which has been increased since the broad introduction of GenAI tools in education over the last year.

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Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at BUV, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI (GenAI) technologies in academia.

Mike is one of the authors of the AI Assessment Scale, which has been adopted globally across schools and universities. His research focuses on GenAI鈥檚 impact on education, and has explored various areas within this field. This has included AI text detectors, attitudes to AI technologies, and the ethical integration of AI in assessments through the AI Assessment Scale. His work bridges technology, education, and academic integrity.

Mike has also explored broader academic integrity issues. These have included investigating the murky operations of diploma mills, and student perceptions of cheating during the transition to online learning prompted by the Covid-19 pandemic. He maintains a strong focus on supporting students to understand and navigate university policies related to academic integrity: a challenge which has been increased since the broad introduction of GenAI tools in education over the last year.

ACADEMIC QUALIFICATIONS

  • Senior Fellow of the Higher Education Academy (2019)
    Staffordshire University/Advance HE (UK)
  • Doctor of Philosophy (2009 – 2013)
    The University of York (UK)
    Thesis: Public Confidence Modelling: A Locally Based Approach to Police Performance Management
  • Bachelor of Science (Hons) Management (2005-2008)
    The University of York (UK)

PROFESSIONAL APPOINTMENTS

星空传媒 (星空传媒)

  • Associate Professor (2024 鈥損resent)
  • Head, Centre for Research & Innovation (2023-present)
  • Senior Lecturer in Management (2016 鈥 2024)
  • Head of Quality and Academic Development (2018 鈥 2023)
  • Academic Development and Quality Leader (2017 鈥 2018)
  • Lecturer in Management (2013 鈥 2016)
  • Quality Leader (2015 鈥 2017)

University of York

  • Graduate Teaching Assistant (2009 – 2013)

RESEARCH AREAS

  • Generative AI in Education
  • AI Ethics
  • Performance Management
  • Academic Integrity
  • Public Sector management

RESEARCH PUBLICATIONS

  • Bjelobaba, S., Waddington, L., Perkins, M., Folt媒nek, T., Bhattacharyya, S., & Weber-Wulff, D. (2025).
    Maintaining research integrity in the age of GenAI: An analysis of ethical challenges and recommendations to researchers. International Journal for Educational Integrity, 21, Article 18. doi:10.1007/s40979-025-00165-0
  • Furze, L., Perkins, M., & Roe, J. (2024).
    The AI Assessment Scale (AIAS) in Australian K-12 Education. Teachers’ Frontiers, 1(1), 17鈥24. doi:10.1234/tf.2024.001
  • Roe, J., Perkins, M., & Ruelle, D. (2024).
    Is GenAI the future of feedback? Understanding student and staff perspectives on AI in assessment. Intelligent Technologies in Education. doi:10.5678/ite.2024.045
  • Furze, L., Perkins, M., Roe, J., & MacVaugh, J. (2024).
    The AI Assessment Scale (AIAS) in Action: A pilot implementation of GenAI-supported assessment. Australasian Journal of Educational Technology, 40(4), 38鈥55. doi:10.14742/ajet.8888
  • Roe, J., Perkins, M., & Furze, L. (2024).
    Deepfakes and higher education: A research agenda and scoping review of synthetic media.
    Journal of University Teaching and Learning Practice, 21(10). doi:10.53761/jutlp.2024.21.10.04
  • Perkins, M., Roe, J., Vu, B. H., Postma, D., Hickerson, D., McGaughran, J., & Khuat, H. Q. (2024).
    Simple techniques to bypass GenAI text detectors: Implications for inclusive education. International Journal of Educational Technology in Higher Education, 21(1), 53. doi:10.1186/s41239-024-00584-w
  • Perkins, M., Furze, L., Roe, J., & MacVaugh, J. (2024).
    The Artificial Intelligence Assessment Scale (AIAS): A framework for ethical integration of generative AI in educational assessment. Journal of University Teaching and Learning Practice, 21(6), Article 06. doi:10.53761/jutlp.2024.21.6.06
  • Perkins, M., & Roe, J. (2024).
    The use of generative AI in qualitative analysis: Inductive thematic analysis with ChatGPT. Journal of Applied Learning and Teaching, 7(1), Article 1. doi:10.37074/jalt.2024.7.1.1
  • Perkins, M., & Roe, J. (2024).
    Academic publisher guidelines on AI usage: A ChatGPT-supported thematic analysis. F1000Research, 12, 1398. doi:10.12688/f1000research.142030.1
  • Perkins, M., & Roe, J. (2024).
    Decoding academic integrity policies: A corpus linguistics investigation of AI and other technological threats. Higher Education Policy, 37(4), 633鈥653. doi:10.1057/s41307-023-00394-1
  • Perkins, M., & Davies, M. (2024).
    Shifting oversight: The evolution of modern police performance management in England and Wales. Public Management Review, 1鈥21. doi:10.1080/14719037.2024.2306571
  • Perkins, M., Roe, J., Postma, D., McGaughran, J., & Hickerson, D. (2023).
    Detection of GPT-4 generated text in higher education: Combining academic judgement and software to identify generative AI tool misuse. Journal of Academic Ethics. doi:10.1007/s10805-023-09471-0
  • Roe, J., & Perkins, M. (2023).
    鈥榃hat they鈥檙e not telling you about ChatGPT鈥: Exploring the discourse of AI in UK news media headlines. Humanities and Social Sciences Communications, 10(1), Article 1. doi:10.1057/s41599-023-01886-3
  • Perkins, M. (2023).
    Academic integrity considerations of AI large language models in the post-pandemic era: ChatGPT and beyond. Journal of University Teaching and Learning Practice, 20(2). doi:10.53761/jutlp.2023.20.2.07
  • Roe, J., & Perkins, M. (2023).
    Welcome to the university of life, can I take your order? Investigating life experience degree offerings in diploma mills. International Journal for Educational Integrity, 19(1), 19. doi:10.1007/s40979-023-00144-y
  • Roe, J., Perkins, M., Chonu, G. K., & Bhati, A. (2023).
    Student perceptions of peer cheating behaviour during COVID-19 induced online teaching and assessment. Higher Education Research & Development, 43(4), 966鈥980. doi:10.1080/07294360.2023.2207741
  • Roe, J., Perkins, M., Wong, C., & Chonu, G. K. (2023).
    Perspectives on academic integrity in the ASEAN region. In S. E. Eaton (Ed.), Handbook of Academic Integrity (pp. 1鈥16). Springer Nature. doi:10.1007/978-981-19-6156-4_36-1
  • Roe, J., & Perkins, M. (2022).
    What are automated paraphrasing tools and how do we address them? A review of a growing threat to academic integrity. International Journal for Educational Integrity, 18(15). doi:10.1007/s40979-022-00116-w
  • Perkins, M., Roe, J., & Gordon, R. D. (2020).
    Management versus measurement: A renewed categorization of performance terminology. Pan-Pacific Management Science, 3, 3鈥18. doi:10.1016/ppms.2020.03.001
  • Perkins, M., Gezgin, U. B., & Roe, J. (2020).
    Reducing plagiarism through academic misconduct education. International Journal for Educational Integrity, 16(3). doi:10.1007/s40979-020-00052-8
  • Roe, J., & Perkins, M. (2020).
    Learner autonomy and English learning in the Vietnamese HE context: A literature review. Asian Journal of University Education, 16(1), 13鈥21. doi:10.24191/ajue.v16i1.8604
  • Perkins, M., Gezgin, U. B., & Gordon, R. (2019).
    Plagiarism in higher education: Classification, causes and controls. Pan-Pacific Management Science, 2, 3鈥20. doi:10.1016/ppms.2019.02.001
  • Perkins, M., Gezgin, U. B., & Roe, J. (2018).
    Understanding the relationship between language ability and plagiarism in non-native English speaking business students. Journal of Academic Ethics, 16(4), 317鈥328. doi:10.1007/s10805-018-9311-8
  • Perkins, M. (2017).
    Different communities, different approaches: Avoiding a 鈥榦ne size fits all鈥 approach to neighborhood policing strategies. In D. Bruns (Ed.), Global Perspectives on Crime Prevention and Community Resilience. Taylor & Francis. doi:10.4324/9781315213732-8
  • Perkins, M., & Cotrel-Gibbons, L. (2016).
    The Vietnamese police response to domestic violence against women: The family unit under pressure. In D. S. Peterson & S. Schroder (Eds.), International Perspectives on Domestic Violence. Routledge. doi:10.4324/9781315674786-14
  • Perkins, M. (2016).
    Modelling public confidence of the police: How perceptions of the police differ between neighborhoods in a city. Police Practice and Research: An International Journal, 17(1), 113鈥125. doi:10.1080/15614263.2015.1128155
  • Perkins, M., Grey, A., & Remmers, H. (2014).
    What do we really mean by 鈥渂alanced scorecard鈥? International Journal of Productivity and Performance Management, 63(2), 148鈥169. doi:10.1108/IJPPM-11-2012-0127

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Perkins, M. (2025, August 8).
    Adapting global best practices for GenAI integration in Higher Education: Insights from 星空传媒 [Invited presentation]. National Scientific Seminar: University Governance in the GenAI Era, Central Propaganda & Training Commission, Ministry of Education & Training, FISU Vietnam & CMC University, Hanoi, Vietnam.
  • Perkins, M. (2025, July 27).
    The AI Assessment Scale for Management Education [Conference presentation]. Academy of Management Annual Meeting 2025, Copenhagen, Denmark.
  • Perkins, M.; Roe, J.; MacVaugh, J. (2025, July 25).
    Using the AI Assessment Scale to Transform Business School Education [Professional Development Workshop]. Academy of Management Annual Meeting 2025, Copenhagen, Denmark.
  • Perkins, M. (2025, July 10).
    Transforming assessment practices with the AI Assessment Scale (AIAS) [Keynote address]. Swansea Annual Learning & Teaching Conference (SALT) 2025, Swansea University, UK [Online].
  • Perkins, M. (2025, June 18).
    Deepfakes and Higher Education: Exploring stakeholder attitudes [Conference presentation]. European Conference on Ethics and Integrity in Academia 2025, Uppsala University, Uppsala, Sweden.
  • Perkins, M. (2025, June 16).
    Advancing ethical AI integration with the AI Assessment Scale [Keynote address]. European Conference on Ethics and Integrity in Academia 2025, Uppsala University, Sweden.
  • Perkins, M. (2025, June 11).
    Assessing in the age of AI with the AI Assessment Scale (AIAS) [Keynote address]. University of Stirling Learning and Teaching Conference 2025, Stirling, UK [Online].
  • Perkins, M. (2025, May 1).
    Balancing innovation and values: Preserving what matters in education [Keynote address]. Joint Managerial Body for Voluntary Secondary Schools Annual Conference 2025, Killarney, Ireland.
  • Perkins, M. (2024, December 15鈥19).
    Harnessing GenAI to transform education for all [Conference presentation]. 19th Annual Meeting of the United Nations Internet Governance Forum, Riyadh, Saudi Arabia.
  • Perkins, M. (2024, December 9).
    Transforming assessment practices in higher education with the AI Assessment Scale (AIAS) [Keynote address]. Chinese University of Hong Kong, Hong Kong SAR, China.
  • Perkins, M. (2024, September 4).
    Transforming assessment practices with the AI Assessment Scale [Plenary address]. UNESCO Digital Learning Week 2024, UNESCO HQ, Paris, France.
  • Perkins, M. (2024, June 6).
    Transforming assessment practices in higher education with the AI Assessment Scale (AIAS) [Conference presentation]. International Conference of Artificial Intelligence in Higher Education 2024.
  • Perkins, M. (2024, June 4).
    Academic publisher guidelines on AI usage: A ChatGPT-supported thematic analysis [Conference presentation]. 8th World Conference on Research Integrity (WCRI), Athens, Greece.
  • Perkins, M. (2024, May 25).
    Academic publisher guidelines on AI usage: A ChatGPT-supported thematic analysis [Conference presentation]. Joint International Conference on Ethics and Integrity in Academia, PUPP ENAI CSAI Gatineau 2024, Gatineau鈥揙ttawa, Canada.

RESEARCH GRANTS

  • Principal Investigator, International Science Partnerships Fund – British Council (拢80,000)Bridging the Generative AI Divide: Transforming Vietnam’s Higher Education Landscape” Collaboration with Swansea University and National Academy of Education Management. 2024-2026
  • Co-Principal Investigator, Going Global Partnerships Fund – British Council (拢80,000)SOARing to ” Collaboration with Bournemouth University, University of Economics Ho Chi Minh City, Tra Vinh University. 2023-2025
  • Co-Investigator UK鈥揅hina鈥揃RI Education Partnership Initiative- British Council: 鈥溾. Collaboration with the University of Portsmouth (UK), Shanghai Jiao Tong University (China), Hanoi University of Science and Technology (Vietnam), and 星空传媒

AWARDS & HONOURS

  • St Andrew鈥檚 Global Research Fellow 2025-2026 (Education), School of Medicine.
    University of St Andrew鈥檚
  • Visiting Scholar (invited) (2026)
    Werklund School of Education, University of Calgary, Canada,
  • Journal of University Teaching and Learning Practice, 2024 Paper of the Year Award: The Artificial Intelligence Assessment Scale (AIAS): A Framework for Ethical Integration of Generative AI in Educational Assessment.
  • Prof. Tracey Bretag Prize for Academic Integrity: Commended (2024), and shortlisted (2025) for my work on developing the AI Assessment Scale (AIAS).
  • Vice-Chancellor’s Research Award (2023)
    星空传媒
  • Journal of University Teaching and Learning Practice 2023 Most Influential Paper of the Year Award: Academic Integrity Considerations of AI Large Language Models in the Post-Pandemic Era: ChatGPT and Beyond
  • Dean鈥檚 Award for Excellence in Research (2020)
    星空传媒,
  • Vice Chancellor鈥檚 Teaching Award (2019)
    星空传媒
  • Winner: Yorkshire & North East Hub Public Engagement Competition (2012)
    Vitae, UK
Assoc. Prof. Anchit Bijalwan

Assoc. Prof. Anchit Bijalwan

Associate Professor

Dr. Anchit Bijalwan is an academician, researcher, consultant and mentor with 15 years of teaching experience for graduate, postgraduate students, and Ph.D. He successfully completed many projects from the UN, DST and AMIT.

Dr. Anchit has authored two books and published more than forty research papers in reputed international journals and conferences.听 He is also working on various international research and community service projects. His specialization is in Privacy & Security. His interest areas include听network forensics, botnet forensics, Industry 4.0, Internet of Things, and machine learning.

He has chaired the technical sessions for IEEE international conferences as well as Springer conferences and he is also a committee member for umpteen conferences. He was a keynote speaker of the IEEE conference which was held in El Salvador, Central America. His research interests include IoT, network security & privacy, Botnet forensics. He is a reviewer of Inderscience, IGI Global and many other publishers.

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Dr. Anchit Bijalwan is an academician, researcher, consultant and mentor with 15 years of teaching experience for graduate, postgraduate students, and Ph.D. He successfully completed many projects from the UN, DST and AMIT.

Dr. Anchit has authored two books and published more than forty research papers in reputed international journals and conferences.听 He is also working on various international research and community service projects. His specialization is in Privacy & Security. His interest areas include听network forensics, botnet forensics, Industry 4.0, Internet of Things, and machine learning.

He has chaired the technical sessions for IEEE international conferences as well as Springer conferences and he is also a committee member for umpteen conferences. He was a keynote speaker of the IEEE conference which was held in El Salvador, Central America. His research interests include IoT, network security & privacy, Botnet forensics. He is a reviewer of Inderscience, IGI Global and many other publishers.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2012 – 2016)

Computer Science and Engineering

Uttarakhand Technical University, Dehradun (UK), India

Thesis: Investigation of Botnet Attacks.

  • Master of Technology (2010 – 2012)

Computer Science

CISCO Certified Network Associate (2007)

  • Bachelor of Engineering (1998-2002)

Computer Science and Engineering

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒) (2022 – Current)
  • Arba Minch University (Ethiopia)

Associate Professor (2017 – 2022)

Faculty of Electrical and Computer Engineering

  • Uttaranchal University, Dehradun (India)

Associate Professor (2012 – 2017)

Head of Department, Department of computer Science and Engineering

 

RESEARCH AREAS / FIELDS

  • Privacy and security
  • Botnet Forensics, Network Forensics
  • Machine Learning

 

BOOK PUBLICATION

  • Anchit Bijalwan (2021)

鈥淣etwork Forensics: The Privacy & Security鈥, Taylor & Francis (CRC Press), ISBN: 9780367493615.

 

RESEARCH PUBLICATIONS

  • AK Mishra, MC Govil, ES Pilli, & A Bijalwan (2022)

“Digital Forensic Investigation of Healthcare Data in Cloud Computing Environment,” Journal of Healthcare Engineering, vol. 2022, doi.org/10.1155/2022/9709101 [SCIE, Scopus]

  • G. Agarwal, A. Dumka, M. Singh, & A. Bijalwan (2022)

鈥淎ccessing Usability and Accessibility of Indian Tourism Websites for Visually Impaired鈥, Journal of Sensors, vol. 2022. 听[SCIE, Scopus]

  • P. Kaur, A. Awasthi, & A. Bijalwan (2021)

Evaluation of feature selection techniques on network traffic for comparing model accuracy鈥 International Journal of Computational Science and听 Engineering, Inderscience. DOI:听10.1504/IJCSE.2021.10033507 [ESCI, Scopus, DBLP]

  • A. Bijalwan (2020)

Botnet Forensic Analysis Using Machine Learning Approach,鈥 Security and Communication Networks, vol. 2020. doi.org/10.1155/2020/9302318 [SCIE, Scopus, DBLP]

  • A. Bijalwan, S. Sando, & M. Lemma (2019)

鈥淎n Anatomy for Recognizing Network Attack Intention鈥, International journal of recent technology & Engineering, vol 8, 2019. DOI:10.35940/ijrte.C4022.098319 [Scopus]

  • A. Bijalwan, V. K. Solanki, and E. S. Pilli (2018)

“Botnet Forensic: Issues, Challenges and Good Practices,” Network Protocols and Algorithms, vol. 10, no. 2, 2018. [DBLP (ACM)]

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Bijalwan, A. (2019)

Design & Issues for Recognizing Network Attack Intention(Keynote Address)

2019 Research in Intelligent and Computing in Engineering (RICE), Springer

Vietnam.

  • Bijalwan, A. (2018)听听 – (Keynote Speaker)

Botnet Forensics

2018 Research in Intelligent and Computing in Engineering (RICE), IEEE

Universidad of Don Bosco, El Salvador, Central America.

  • Bijalwan, A. (2018)

Adhesive Model for Collection and Auto Storage of Colossal Health Data for Epidemiological Studies

2018 Research in Intelligent and Computing in Engineering (RICE), IEEE

Universidad of Don Bosco, El Salvador, Central America.

 

RESEARCH GRANTS

  • Bijalwan, A. (2018)

Network Forensic Analysis for Securing confidential data using Machine Learning, Funded by AMIT (147,631 ETB)

  • Bijalwan, A, & Singh, B. (2020)

UN Community Service Fund, AMIT

Designing temporary & fast paced treatment center for covid-19 (120,000 ETB)

AWARDS & HONOURS

  • International Researcher Award (2021)

International Research Association, London, UK

  • Editorial Member听

International Journal of Application or Innovation in Engineering & Management (IJAIEM)

  • Membership

Association for Computing Machinery (ACM), Membership id 7077389

Computer Society of India

International Journal of Computer Applications in Technology (Inderscience)

Assoc. Prof. Maren Viol

Assoc. Prof. Maren Viol

Associate Professor
Programme Lead - Tourism Management

Originally from Germany, Maren听gained her PhD from Edinburgh Napier University in the UK in 2016听with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. She also听holds an undergraduate degree in International Hospitality Management from听Stenden听University in the Netherlands and an MSc in Tourism and Events from the University of Sunderland in the UK.听Maren听has taught on tourism, hospitality and events management courses in the UK and Vietnam and has held听various听department and听programme听leadership roles.听Maren is听also听a听Senior听Fellow of Advance HE.听Her research interests include commemoration, memory studies, semiotics, tourism听education听and sustainable tourism. Maren has published听award-winning听research in听globally听leading听academic journals and听presented听at international conferences.

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Originally from Germany, Maren听gained her PhD from Edinburgh Napier University in the UK in 2016听with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. She also听holds an undergraduate degree in International Hospitality Management from听Stenden听University in the Netherlands and an MSc in Tourism and Events from the University of Sunderland in the UK.听Maren听has taught on tourism, hospitality and events management courses in the UK and Vietnam and has held听various听department and听programme听leadership roles.听Maren is听also听a听Senior听Fellow of Advance HE.听Her research interests include commemoration, memory studies, semiotics, tourism听education听and sustainable tourism. Maren has published听award-winning听research in听globally听leading听academic journals and听presented听at international conferences.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2011-2016)

Edinburgh Napier University, UK

Thesis: Collective memory and identity narratives at the 20th and 25th anniversary events of the fall of the Berlin Wall

  • Postgraduate Certificate in Teaching and Learning in Higher Education (2012-2013)

Edinburgh Napier University, UK

  • Master of Science in Tourism and Events (2010-2011)

University of Sunderland, UK

  • Bachelor of Business Administration in International Hospitality Management (2006-2010)

Stenden University, Netherlands

PROFESSIONAL APPOINTMENTS

  • 星空传媒

Senior Lecturer (2023 鈥 present)

Programme Lead – Tourism Management (2023 鈥 present)

  • Glasgow Caledonian University (UK)

Lecturer (2020-2022)

Programme Leader MSc International Tourism and Events Management (2021-2022)

  • 星空传媒

Senior Lecturer (2016-2019)

Programme Leader BA(Hons) Tourism Management and BA(Hons) Events Management (2016-2019)

  • Edinburgh Napier University (UK)

Graduate Teaching Assistant (2011-2016)

RESEARCH AREAS / FIELDS

  • Critical tourism and events studies
  • Sustainability in tourism and events
  • Tourism higher education

RESEARCH PUBLICATIONS听

  • Davies, N., Robbins, L., Baxter, D., Viol, M., Graham, A. & Halas, A. (2023) 鈥業nvestigating the recovery of community events in Scotland, post-COVID-19鈥, International Journal of Event and Festival Management, 14 (4), 537-558, DOI:
  • Viol, M., Todd, L. & Anastasiadou, C. (2023) 鈥楾he semiotic paradigm for deconstructing event design and meaning鈥, Event Management, 27 (7), 1063-1079, DOI:
  • Viol, M., Anastasiadou, C., Todd, L. &听Theodoraki,听E. (2023) 鈥楧econstructing commemorative narratives: The anniversaries of the fall of the Berlin Wall鈥, Leisure Studies, DOI:
  • Viol, M. & Southall, C. (2023) 鈥楢 conceptual framework for understanding Western-centrism in transnational education in tourism鈥, Current Issues in Tourism, 26 (1), 1-5, DOI:听
  • Nguyen, B. L. & Viol, M. (2022) 鈥楩actors influencing decision-making of millennial travellers participating in community-based rural tourism experiences in South-East Asia鈥, in Stylidis, D., Kim, S. &听 Kim, S. (eds.) Tourism Marketing in East and South-East Asia, Egham: CABI, 22-38.
  • Viol, M. & Southall, C. (2021) 鈥楢 conceptual framework for understanding Western-centrism in transnational education in tourism鈥, Current Issues in Tourism, 1-5, DOI:听
  • Viol, M., Todd, L.,听Theodoraki,听E. & Anastasiadou, C. (2018) 鈥楾he role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall鈥,听Tourism Management,听69C, 246-262, DOI: 10.1016/j.tourman.2018.06.018
  • Viol, M.听(2015)听鈥楾he use of wikis within the virtual learning environment to support collaborative working and their influence on students鈥 learning experience鈥,听Journal of Perspectives in Applied Academic Practice,听3 (2), 50-57, DOI: 10.14297/jpaap.v3i2.156

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Bui, N. Y. & Viol, M. (2025)
    Bridging the Green Gap: Expert Insights on Drivers and Barriers to Adopting Sustainability Labels in the Vietnamese Hospitality Sector
    7th International Conference on Tourism Development in Vietnam
    Hue, Vietnam
  • Nguyen, T. L. & Viol, M. (2025)
    The Effectiveness of Heritage Transformation from Visitors鈥 Perspectives: An Example of Hoa Lo Prison Relic
    7th International Conference on Tourism Development in Vietnam
    Hue, Vietnam
  • Viol, M., Postma, D. & McMillan, L. (2025)
    AI and creativity in event concept development: Vietnamese event management student perspectives
    7th International Conference on Tourism Development in Vietnam
    Hue, Vietnam
  • Romy, A. & Viol, M. (2025)
    Exploring Art Tourism in Southeast Asia: A Case Study on Fine Arts and Place Attachment in Vietnam
    7th International Conference on Sustainable Globalization
    Colombo, Sri Lanka
  • Kim, C. A., Viol, M. & Russell, K. A. (2024)
    Screen to green: The power of K-drama and social media in shaping sustainable tourism behaviors
    4th International Joint Conference on Hospitality & Tourism
    Nha Trang, Vietnam
  • Viol, M. & Southall, C. (2023)
    Decolonising the tourism curriculum 鈥 experiences of faculty in Asian transnational education contexts (keynote address)
    3rd Critical Tourism Studies Asia Pacific Conference
    Hanoi, Vietnam
  • Viol, M. & Nguyen B. L. (2023)
    Ethical consumers post-COVID-19: Sustainable travel behaviours of young Vietnamese tourists
    3rd Critical Tourism Studies Asia Pacific Conference
    Hanoi, Vietnam
  • Viol, M. & Southall, C. (2018)
    Western-centrism in internationalised tourism higher education curricula: Perspectives from Vietnam
    Critical Tourism Studies Asia Pacific Inaugural Biennial Conference
    Yogyakarta, Indonesia
  • Viol, M., Theodoraki, E., Anastasiadou, C. & Todd, L. (2014)
    Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall
    International Conference on Remembering in a Globalizing World
    Le Chambon sur Lignon, France
  • Viol, M., Theodoraki, E. & Anastasiadou, C. (2013)
    The impact of commemorative events of the fall of the Berlin Wall on collective memory (re)constructions
    Post Conflict, Cultural Heritage and Regional Development: An International Conference
    Wageningen, Netherlands

AWARDS & HONOURS听

  • Best Overall Journal Article Award (2024)
    鈥楾he semiotic paradigm for deconstructing event design and meaning鈥
    Event Management Journal
  • Final Year Research Student Prize for Research Excellence (2015)
    Edinburgh Napier University
  • Interim Research Student Prize for Research Excellence (2014)
    Edinburgh Napier University
  • First Year Research Student Prize for Research Excellence (2012)
    Edinburgh Napier University
  • Best Postgraduate Student (2011)
    Association for Tourism in Higher Education (ATHE)
Dr. Jyotsna Bijalwan

Dr. Jyotsna Bijalwan

Senior Lecturer
Head Academic Quality

Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from Uttarakhand Technical University, India.

Dr. Jyotsna has 15 years of teaching experience at various reputable Universities in India and overseas. She has published over 15 research papers in various reputable national and international journals and conferences.听 She is also an author of 3 books. She participated in a number of minor and major national and international research projects. She has been on the advisory board of conferences and journals. She is a motivational speaker, educator and trainer for businesses and academia.听 She has supervised more than 120 graduation essays and over 35 Master Dissertations and she is currently supervising several PhD Students.

Her areas of interest are Corporate Governance, Investment Analysis and Portfolio and Financial management.

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Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from Uttarakhand Technical University, India.

Dr. Jyotsna has 15 years of teaching experience at various reputable Universities in India and overseas. She has published over 15 research papers in various reputable national and international journals and conferences.听 She is also an author of 3 books. She participated in a number of minor and major national and international research projects. She has been on the advisory board of conferences and journals. She is a motivational speaker, educator and trainer for businesses and academia.听 She has supervised more than 120 graduation essays and over 35 Master Dissertations and she is currently supervising several PhD Students.

Her areas of interest are Corporate Governance, Investment Analysis and Portfolio and Financial management.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2010 – 2013)

Management

Uttarakhand Technical University, Dehradun (UK), India

Thesis: Corporate Governance Practices of Indian Companies.

  • Master of Business Administration (2006 – 2008)
  • Master of Commerce (2004 – 2006)
  • Bachelor of Commerce (2001 – 2004)

 

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒) (2022 – Current)
  • Arba Minch University (Ethiopia)

Associate Professor (2017 – 2022)

College of Business and Economics

  • Graphic Era University, Dehradun (India)

Assistant Professor (2016 – 2017)

Head of research cell, School of Management

  • Selaqui Academy of Higher Education, Dehradun, India

Assistant Professor (2013-2015)

  • Quantum Global Campus, Roorkee, India

Assistant Professor (2011-2013)

 

RESEARCH AREAS / FIELDS

  • Corporate Governance
  • Strategic Management
  • Corporate Social Responsibility

 

BOOK PUBLICATIONS

  • Jyotsna G.B.

鈥淪trategic Management and Business Policy鈥. Paragon International Publication, New Delhi (INDIA), 2009. ISBN: 978-81-89253-49-3

  • Jyotsna G.B. & R.C. Joshi

鈥淏usiness Ethics and Corporate Governance鈥, McGraw Hill publication United States of America (USA), 2019. ISBN: Print 978-93-5316-841-4 , Online听 978 – 93 – 5316 – 842 -1.听听听听听听听听听听听听听听听听听听听听听听听听听听

  • Jyotsna G.B.

鈥淪ustainable strategies for the business in 21st century鈥 under the process of proof reading for publication by Taylor and Francis (CRC publication) United Kingdom (UK).

 

RESEARCH PUBLICATIONS

  • Bijalwan J.G., Desalew G.Y. (2020)

鈥淎 nexus between corporate governance capital category and firm potency鈥, International Journal of Management, Vol.11 (11), pp. 1003-1013. (SCOPUS INDEXED)

  • Awal G., Khanna R., & Bijalwan J.G. (2019)

鈥淭he Effect of socio-economic factors on consumers online buying behaviour: A study with reference to Garhwal division of Uttarakhand鈥, Journal of Critical Reviews, Vol. 6(5), pp.416-425. (SCOPUS INDEXED)

  • Malhotra R.K., Bijalwan J.G, Thapliyal B.L. (2020)

鈥淐orporate governance in emerging economies: An Indian Insight鈥. International Journal of Management, Vol. 11 (09), pp. 663-670. (SCOPUS INDEXED)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

Attended 2011 IEEE International Conference on Computational Intelligence and Computer Research, held during 15th to 18th December 2011.Kanyakumari, India.

  • Bijalwan, G. J. (2011)

鈥淐orporate Governance Policies and Practices: With Special Reference to Public Sector Firms in Uttarakhhand鈥, 鈥6th Uttarakhand State Council for Science and Technology Congress-2011鈥. Organized by Uttarakhand State Council for Science and Technology (UCOST), as on 14th to 16th November 2011 at Kumaun University, SSJ Campus, Almora.

  • Bijalwan, G. J. (2011)

鈥淐orporate Governance Policies and Practices: With Special Reference to Private Sector Firms in Uttarakhhand鈥, International Conference on the 鈥楽trategies & Innovations for Sustainable Development in Organizations鈥, organized by University School of Management Studies- Guru Gobind Singh Indraprastha University at New Delhi (India) from 4th to 6th March 2011.

 

RESEARCH GRANTS

  • Bijalwan, G. J. (2021)

Completed a research Project on 鈥淒igital Covid Awareness Certification Program鈥 for spreading awareness about the pandemic and the risk mitigation.

  • Bijalwan, G.J, & Singh, B. (2020)

Provided consultancy on 鈥淪tress Management鈥 for post covid trauma

Under UN Community Service Fund, AMIT 听

Titled Designing temporary & fast paced treatment center for covid-19 (120,000 ETB)

 

AWARDS & HONOURS

  • Research excellence award from Chief Minister, Uttarakhand, India for the paper titled 鈥淩ole of Industry in Good Governance鈥 in a national conference on 30th August 2016 at Doon University, Dehradun, India.

Training and Consultancy

  • Delivered community service Training program on 鈥淚nvestment Risk Management鈥 for senior management at Satellite Institute Arba Minch, Ethiopia as on 7th May 2021.
  • Delivered training session in Birla College, Mumbai University on the topic 鈥淭echnical Analysis鈥 on 22 /10/2019.
Dr. Kumarashvari Subramaniam

Dr. Kumarashvari Subramaniam

Senior Lecturer - Academic Ambassador
Discipline Lead - Business (Management, Marketing)

Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor鈥檚 degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.

Dr. Ash鈥檚 career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.

Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash鈥檚 enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.

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Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor鈥檚 degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.

Dr. Ash鈥檚 career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.

Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash鈥檚 enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.

 

ACADEMIC QUALIFICATIONS听听

  • Multimedia University, Malaysia
    Doctor of Philosophy (Marketing)
  • The Robert Gordon University, United Kingdom
    Master of Science (International Marketing Management)
  • The Robert Gordon University, United Kingdom
    PGD (Management Studies)
  • The Robert Gordon University, United Kingdom
    Bachelor of Arts (Business Administration)

 

PROFESSIONAL APPOINTMENTS听听听听听听

  • 星空传媒 (星空传媒)
    Business School Faculty Member (2023 – Current)
  • INTI International University (Malaysia)
    Business School Senior Lecturer and Head of Programme
  • Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
    Business School Faculty Member
  • Effat University (Jeddah, Saudi Arabia)
    Business School Faculty Member
  • INTI International University (Malaysia)
    Academic Development Executive
  • Halliburton (United Kingdom)
    Administrator

 

RESEARCH AREAS / FIELDS听听

  • Digital Marketing
  • Customer Experience
  • Loyalty: Economic and Social Value

 

RESEARCH PUBLICATIONS听听

  • Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 鈥 85
  • Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel鈥檚 Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
  • The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China鈥. Res Militaris. Vol.13, n掳2, January Issue.
  • Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
  • Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听听

  • The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
  • Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
  • International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration,听听9 鈥 10 March 2022.
  • Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
  • Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023.听The Journal of Business and Social Science (JoBBS) Reviewer

 

RESEARCH GRANTS听听

  • A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
  • Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022

 

AWARDS听听

  • Most Creative Lecturer, INTI International University – Students Choice
  • 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
  • Grampian Enterprise Award – Scottish Grampian Board, UK
  • INTI Smart Idea Champion Award 鈥 INTI International University
Dr. Vladimir Antchak

Dr. Vladimir Antchak

Senior Lecturer
Discipline Lead - Tourism and Hospitality Management

Born and educated in Russia, Vladimir completed a 惭补蝉迟别谤鈥檚 degree in International Relations with distinction at Volgograd State University, followed by a Candidate of Science degree in Cultural Anthropology at St. Petersburg State University. He began his professional career managing major international exhibitions and business events in Russia and Europe, including projects for the European Commission and UNDP.
In 2013, Vladimir moved to New Zealand to pursue a PhD in Tourism and Events at Auckland University of Technology. After completing his doctorate, he joined the University of Derby (UK), where he spent eight years as Senior Lecturer and Programme Leader for BA (Hons) in Event Management.
During this time, he led curriculum development, contributed to multiple research projects focused on cultural placemaking, event tourism, event design and experience and participated in numerous civic engagement initiatives through local and regional partnerships.

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Born and educated in Russia, Vladimir completed a 惭补蝉迟别谤鈥檚 degree in International Relations with distinction at Volgograd State University, followed by a Candidate of Science degree in Cultural Anthropology at St. Petersburg State University. He began his professional career managing major international exhibitions and business events in Russia and Europe, including projects for the European Commission and UNDP.
In 2013, Vladimir moved to New Zealand to pursue a PhD in Tourism and Events at Auckland University of Technology. After completing his doctorate, he joined the University of Derby (UK), where he spent eight years as Senior Lecturer and Programme Leader for BA (Hons) in Event Management.
During this time, he led curriculum development, contributed to multiple research projects focused on cultural placemaking, event tourism, event design and experience and participated in numerous civic engagement initiatives through local and regional partnerships.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2013-2016)
    Auckland University of Technology
    Thesis: Event Portfolio Design: Exploring Strategic Approaches to Events in New Zealand
  • Candidate of Science (2002-2005)
    St-Petersburg State University
  • Master of International Relations and Regional Studies (1997-2002)
    Volgograd State University

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Senior Lecturer in Events Management (2025 – Current)
    Programme Lead, BA (Hons) Events Management
  • University of Derby (United Kingdom) (2016-2025)
    Senior Lecturer, Programme Leader for BA (Hons) Event Management
  • Auckland University of Technology (2013-2015)
    Academic Tutor in Event Management and Hospitality

RESEARCH AREAS / FIELDS

  • Event Tourism
  • Event Design and Event Experience
  • Placemaking and Destination Branding

RESEARCH PUBLICATIONS

  • Antchak, V., & Eckley, R. (2025). Interpersonal skills training in virtual reality: Lessons for event management. Event Management, 29(6), 905-918. doi:https://doi.org/10.3727/152599525X17418287223138
  • Antchak, V., L眉ck, M. and Pernecky, T. (2021). Understanding the core elements of event portfolio strategy: Lessons from Auckland and Dunedin, International Journal of Contemporary Hospitality Management, 33(7), pp. 2447-2464, https://doi.org/10.1108/IJCHM-09-2020-1022
  • Antchak, V., & Ramsbottom, O. (2020). The Fundamentals of Event Design. Abingdon, England: Routledge.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Antchak, V., & Eckley, R. (2024)
    鈥淚nterpersonal skills training in virtual reality鈥
    ATLAS Annual Conference, June 2024, Breda, the Netherlands
  • 听Antchak, V., & Azara, I. (2023)
    鈥淧lacemaking and Events鈥
    Civic Lab Annual Conference, July 2023, Derby, UK
  • Antchak,V., Gorchakova V., & Rossetti, J. (2021)
    鈥淭he value of events in times of uncertainty: Insights from balcony performances in Italy during the COVID-19 lockdown鈥
    ATLAS Annual Conference, September 2021, Prague, Czech Republic
  • 听Antchak V., & Barnes, T. (2019)
    鈥淯nsustainable events: Applying semiotics鈥
    Tourism Naturally Conference, June 2019, Buxton, UK;
Dr. Shashi Chaudhary

Dr. Shashi Chaudhary

Senior Lecturer

Shashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to Nepal Rastra Bank (the central bank of Nepal) as an Assistant Director. He worked in the central bank for five years and resigned in 2014 as the Deputy Director of the Research Department.

Shashi completed his PhD in International Economics from Vietnam National University, Hanoi, and Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) from University of London, UK. He also achieved the status of University of London Worldwide Recognised Tutor and a Senior Fellow at the Advanced HE, UK (SFHEA).

He has been working with 星空传媒 since September 2014 and teaching courses in the field of Economics, Banking and Finance. He is an active researcher and owns credits for 19 research articles published in reputable journals from Nepal, Vietnam, India and the UK.

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Shashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to Nepal Rastra Bank (the central bank of Nepal) as an Assistant Director. He worked in the central bank for five years and resigned in 2014 as the Deputy Director of the Research Department.

Shashi completed his PhD in International Economics from Vietnam National University, Hanoi, and Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) from University of London, UK. He also achieved the status of University of London Worldwide Recognised Tutor and a Senior Fellow at the Advanced HE, UK (SFHEA).

He has been working with 星空传媒 since September 2014 and teaching courses in the field of Economics, Banking and Finance. He is an active researcher and owns credits for 19 research articles published in reputable journals from Nepal, Vietnam, India and the UK.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (PhD) in International Economics (2015 – 2019)
    Vietnam National University, Hanoi, Vietnam
    Thesis: Export Dynamics of Vietnam: Trade in Value Added (TiVA) Approach
  • Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) (2019-2020)
    University of London, UK
  • Master of Arts (M.A.) in Economics (2004 – 2006)
    Tribhuvan University, Nepal
    Thesis: Role of Remittance in Economic Development of Nepal
  • Bachelor of Arts (B.A.) in Economics and Mathematics (2000-2004)
    Tribhuvan University, Nepal

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Management & Senior Lecturer (2019 – Current)
    Lecturer (2014 – 2019)
  • Nepal Rastra Bank (the central bank of Nepal), Nepal
    Deputy Director (2013 – 2014)
    Assistant Director (2010 – 2013)

PROFESSIONAL ACCREDITATION

  • Senior Fellow at the Advance HE (SFHEA), UK (2021)
  • University of London Worldwide Recognised Tutor, UK (2020)

RESEARCH AREAS

  • Global value chains
  • External sector issues
  • Financial economics and banking

RESEARCH PUBLICATIONS

  • Chaudhary, S. K. (2022) 鈥淩emittances, Economic Growth and Investment Nexus: Evidence from Nepal鈥. NRB Economic Review 34(1): pp. 1-23.
    Available online:
  • Chaudhary, S. K. (2021) 鈥淎ssessing Participation and Position of Vietnam in Global Value Chains鈥. Journal of Nepalese Business Studies 14(1): pp. 29-39.
    DOI: https://doi.org/10.3126/jnbs.v14i1.41486
  • Chaudhary, S. K., and Pandit, K. R. (2019) 鈥淧rice Elasticity of Sectoral Lending in Nepal鈥. NRB Economic Review 31(2): pp. 1-24.
    Available online:

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Chaudhary, S. K. & Pandit, K. R. (2020)
    鈥淓stimation and Implication of Price Elasticity of Sectoral Credits in Nepalese Commercial Banks鈥
    3rd International Conference on Finance and Economics, Kathmandu, Nepal, 28-29 February 2020. Nepal Rastra Bank.
  • Chaudhary, S. K. (2019)
    鈥淎 Discussion on Sustainability of Economic Impact of Tourism in Nepal: How to Close the Gaps?鈥
    Tourism in the 21st Century, Hanoi, Vietnam, 5-6 December 2019. 星空传媒.
  • Chaudhary, S. K. (2019)
    鈥淰ietnam in Global Value Chain鈥
    Conference on International Economic Cooperation and Integration (CIECI) 2019, Hanoi, Vietnam, 18 September 201. VNU University of Economics and Business (Vietnam), University of Minnesota (US), National Chengchi University (Taiwan) Foreign Trade University (Vietnam).
  • Chaudhary, S. K. (2021)
    鈥淕lobal value chains鈥 (Key speaker)
    Firebird International Webinar, 30 January 2021. Firebird Institute of Research in Management, India.

PROFESSIONAL TRAINING

  • Faculty Development Programme (2021), 鈥淩esearch Methodology鈥. Veer Narmad South Gujarat University, India.
  • Faculty Development Programme (2014), 鈥淩esearch Methodology and Quantitative Analysis using SPSS鈥. Veer Narmad South Gujarat University, India.
  • Short-term course (2012), 鈥淏usiness Research Methods and Data Analysis鈥. Entrepreneurship Development Institute of India (EDII), and the Ministry of Foreign Affairs, India.
  • Professional Training (2012), 鈥淢acroeconomic Forecasting Techniques鈥. Nepal Rastra Bank.
  • Professional Training (2011), 鈥淢acroeconomic and Monetary Policy Management鈥. South-East Asian Central Banks Center (SEACEN), and Bank of Japan.
Dr. Viju Prakash

Dr. Viju Prakash

Senior Lecturer

Raised and educated in India, Viju Prakash completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2005, he completed a Master of Computer Science and Engineering from Anna University. He later completed his PhD titled, 鈥淎 Power Aware Routing Protocol in Wireless Sensor Networks鈥 in Computer Science and Engineering.

Viju was employed as Lecturer from 2007 to 2010 and Assistant Professor from 2010 to 2017 in India. He then worked as an Assistant Professor for 4 years in Ethiopia and Iraq leading as a Member of the Post Graduate Governing Council and Research head.

In addition, since April 2022, Viju passionately continues to work as a Senior Lecturer at BUV to inspire and motivate his students toward innovation that is close to the current trend.

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Raised and educated in India, Viju Prakash completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2005, he completed a Master of Computer Science and Engineering from Anna University. He later completed his PhD titled, 鈥淎 Power Aware Routing Protocol in Wireless Sensor Networks鈥 in Computer Science and Engineering.

Viju was employed as Lecturer from 2007 to 2010 and Assistant Professor from 2010 to 2017 in India. He then worked as an Assistant Professor for 4 years in Ethiopia and Iraq leading as a Member of the Post Graduate Governing Council and Research head.

In addition, since April 2022, Viju passionately continues to work as a Senior Lecturer at BUV to inspire and motivate his students toward innovation that is close to the current trend.

ACADEMIC QUALIFICATION

  • Doctor of Philosophy (2010-2016)
    Manonmaniam Sundaranar University, India
    Thesis: A power aware routing protocol for wireless sensor networks
  • Master of Engineering (2005- 2007)
    Anna University, India
  • Bachelor of Engineering (2001 – 2005)
    Anna University, India

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Senior Lecturer (2022 – Current)
  • Wollo University (Ethiopia)
    Assistant Professor (2020 – 2021)
    Member of the Post-Graduate Governing Council
    Scrutiny member in Internally funded projects
  • Knowledge University (Iraq)
    Assistant Professor (2019 – 2020)
    Research Head, College of Science

RESEARCH AREAS

  • Wireless Sensor Networks
  • Cloud and Edge Computing
  • Algorithms

RESEARCH PUBLICATIONS

  • Joshua Samuel Raj, R., Vu Prakash, M, Prince, T., Vayakumar, V., &Fredi, N. (2020)
    Web-based database security in internet of things using fully homomorphic encryption and discrete bee colony optimization. Malaysian Journal of Computer Science, Special Issue 1(2020), pp 1鈥14.
    ISSN: 1279-084
  • Sivaram, M., Kaliappan, M., Vu Prakash, M, JeyaShobana, S., Porkodi, V., Vayalakshmi, K., Suresh, S., & Suresh, A. (2021)
    Secure storage allocation scheme using fuzzy based heuristic algorithm for cloud. Springer – Journal of Ambient Intelligence and Humanized Computing, 12, pp 5609鈥5617
    ISSN: 1868-5145
  • Paramasivan, B., vu Prakash, M, &Kaliappan, M. (2015)
    Development of a secure routing protocol using game theory model in mobile ad hoc networks. Journal of Communications and Networks, 17(1), pp 75鈥83.
    ISSN: 1229-2370

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Joshua Samuel Raj, R., Jeya Praise, J., Vu Prakash, M, & Sam Silva, A. (2020).
    Secure and Efficient Sensitive Info-Hiding for Data Sharing via DACES Method in Cloud. In: Peter, J., Fernandes, S., Alavi, A. (eds) Intelligence in Big Data Technologies鈥擝eyond the Hype. Advances in Intelligent Systems and Computing, vol 1167. Springer, Singapore.
  • Vu Prakash, M, Porkodi, V., Rajanarayanan, S., Mujeebudheen Khan, S., Fareed Ibrahim, B., & Sivaram, M. (2020)
    Improved Conservation of Energy in Fog IOT Services Using Machine Learning Model,
    International Conference on Computing and Information Technology (ICCIT-1441), pp. 1-4,
    Saudi Arabia.
  • Vu Prakash, M. (2015)
    Power aware route establishment in dynamic wireless sensor networks using an optimum relay
    Proceedings of the international conference on knowledge collaboration in engineering
    Kathir College of Engineering, Coimbatore, India.
  • Viju Prakash, M.听 (2014)
    Assured data delivery on wireless heterogeneous sensor networks by energy aware routing scheme
    Proceedings of the international conference on emerging trends in engineering and technology
    Kollam, India.
  • Viju Prakash, M.听 (2013)
    A broad revision of energy tree-based power aware routing protocols in wireless sensor networks
    Proceedings of the 1st international conference on advanced research in engineering technology
    KL University, V某ayawada, India.

KEY NOTES & FACULTY DEVELOPMENT PROGRAMMES

  • Information Technology and its impact on Education (2020)
    Keynote address provided for the international seminar organized by 鈥楥ollege of Science, Knowledge University, Erbil, Iraq鈥
  • Internet of Things (IoT) and Smart Cities (2018)
    Keynote address provided for the students of 鈥楽ri Parasakthi College for Women, India
  • Smart City (2018)
    Keynote address provided for the students participated in the International Conference organized by 鈥楶on Jesly College of Engineering, Alamparai, Tamil Nadu, India.
  • Design Project (2017)
    Organised a one-week Faculty Development Programme sponsored by Kerala Technological University
  • Cyber Security (2014)
    Organised a one-week workshop for students sponsored by the Ministry of Education, Government of India
Dr. Pham Hai Chung

Dr. Pham Hai Chung

Senior Lecturer
Programme Lead 鈥 Professional Communication

Before joining 星空传媒, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past and the dynamic brand and media consumption of the post-1975 generation.

With over 16 years of experience in academia and industry, she has taught at undergraduate and postgraduate level for international programs offered by the Victoria University of Wellington and Nantes University.

Dr. Chung has contributed to publications like the Financial Times, VnExpress and various peer-reviewed journals in Europe.

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Before joining 星空传媒, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past and the dynamic brand and media consumption of the post-1975 generation.

With over 16 years of experience in academia and industry, she has taught at undergraduate and postgraduate level for international programs offered by the Victoria University of Wellington and Nantes University.

Dr. Chung has contributed to publications like the Financial Times, VnExpress and various peer-reviewed journals in Europe.

ACADEMIC QUALIFICATIONS

  • Bournemouth University, England
    Ph.D听in听MediaandCommunication听(2011-2015)
  • Hong Kong Baptist University, Hong Kong
    MA in International Journalism (2007-2008)
  • Vietnam National University, Vietnam
    BA English (2000-2004)

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (Vietnam)
    Senior Lecturer (2024 鈥 current)
  • Harvard University (U.S)
    Researcher (2022 – 2024)
  • Vietnam National University (Vietnam)
    Senior Lecturer (2019 鈥 2022)

RESEARCH AREAS / FIELDS听

  • Brands and Youth
  • Social media and identity
  • Communication and war

RESEARCH PUBLICATIONS听

Books:

  • Hai Chung Pham.2025.鈥Chosen glories: Winning North Vietnam鈥檚 Hearts and Minds during the Vietnam War (1954-1975). Routledge听 (ISBN: 978-1-032-83396-5)
  • Hai Chung Pham. 2019. Intercultural Communication Textbook. Hanoi: World Publishing house鈥(ISBN: 978-604-77-6406-8)
  • Hai Chung Pham and Thu Huong Bui., 2016. Eds. Social Media. Hanoi: World Publishing House (ISBN: 978-604-77-2823-07)

Journal Articles:

  • Hai Chung Pham, Vu Tuan Anh, Lien Nguyen, Phuong Tran.鈥2022. Body Image Esteem and Photo Manipulation among Vietnamese Urban Youth via Facebook. Acta Informatica Pragensia, 11(1), 62-79. (Scopus index)
  • Hai Chung Pham and Barry Richards.鈥2015. The Western Brands in the Minds of Vietnamese Consumers, Journal of Consumer Marketing, 32 (5), pp. 367 鈥 375. (Q1)
  • Hai Chung Pham, Lien Nguyen, Phuong Tran, Tran Thuy. 2022. Exploring Facebook Identity Construction of Vietnamese Netizens, Acta Informatica Pragensia, 11(2), 218鈥240. (Scopus index)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

Conference Papers/Presentations:

  • Hai Chung Pham and Moon Nguyen, 2025. Crowd Psychology of Vietnamese Netizens: A Case Study of Thich Minh Tue鈥, the 10th International Conference on Communication & Media Studies: From Democratic Aesthetics to Digital Culture. University of Paris 1, France.
  • Hai Chung Pham.鈥2024. War of Words: Unpacking North Vietnam’s Propaganda Slogans and Their Impact during the Vietnam War, Languages and Cultures in Times of War: (Im)possible, (Re)imagined, (Un)manageable Conference, UCL, London
  • Hai Chung Pham.鈥2024. The Propaganda Pioneers: North Vietnam鈥檚 Political Cadres in the Vietnam War. Vietnam Centric Approaches to Vietnam’s Twentieth Century History Conference, University of California Berkeley, U.S
  • Hai Chung Pham and Huong Ngo.鈥2020. Digital Rights in the State of Emergency in Vietnam during Covid-19 Pandemic: Balancing Between Freedom of Expression and Public Order. Conference Proceedings of Law on the State of Emergency (University of Melbourne and VNU), 180-190 (ISBN: 978-604-302-861-4)
  • Long Pham, Hai Chung Pham, Anh Thu Vu. 2018. Improving information transparency for citizens: Vietnamese local government utilise E-Government and social media. Enhancing people鈥檚 participation in policy making process in East Asia: Comparative Analysis Conference, 175-200 (Proceedings of Conference)
  • Hai Chung Pham. 2015, The role of the media in shaping consumption habits among Vietnamese urban consumers. 2nd International Corporate and Marketing Communication in Asia Conference 鈥淐reativity, Cultural Identity and Corporate Social Responsiblity鈥, 242-257

Country Report

  • Hai Chung Pham. 2021. Data and user protection in Vietnam. Country Report 2021 鈥 Vietnam as a Digital Society by USSH And Hanns-Seidel 鈥 Stiftung. 127-136
  • Hai Chung Pham. 2016, Cross Communication and Opportunities for Enterprises in Vietnam. Vietnam Report , 2016 CEO Summit

AWARDS & HONOURS

  • Hinrich Foundation Scholar (2007-2008)
  • Harvard Research Fellow (2022-2024)
  • 星空传媒 Research Award (2024)
Dr. Ross Adrian Williams

Dr. Ross Adrian Williams

Senior Lecturer
Programme Lead 鈥 Film and Media Production

Born in Perth, Western Australia, composer and sound designer Ross Adrian Williams has written music and designed sound across a range of styles for theatre, film, animation, dance, museum installation, 360掳 video and VR. His work for award winning abstract, documentary, animated and narrative films have been shown in festivals, and installations around the world including the Venice Biennale and Busan International Short Film Festival.
His interdisciplinary research collaborations have led to novel research in diverse areas, combining various scientific disciplines. These include the exploration of volcanic infrasound to improve the detection of volcanic events and gaining deeper insights into the cognitive and perceptual mechanisms underlying the impact of sound on visual memory formation in narrative fiction film.

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Born in Perth, Western Australia, composer and sound designer Ross Adrian Williams has written music and designed sound across a range of styles for theatre, film, animation, dance, museum installation, 360掳 video and VR. His work for award winning abstract, documentary, animated and narrative films have been shown in festivals, and installations around the world including the Venice Biennale and Busan International Short Film Festival.
His interdisciplinary research collaborations have led to novel research in diverse areas, combining various scientific disciplines. These include the exploration of volcanic infrasound to improve the detection of volcanic events and gaining deeper insights into the cognitive and perceptual mechanisms underlying the impact of sound on visual memory formation in narrative fiction film.

ACADEMIC QUALIFICATIONS

  • Doctor of Musical Arts (1999 – 2002)
    Rice University, Houston, U.S.A
  • Master of Music (1996 -1999)
    Rice University, Houston, U.S.A
  • Bachelor of Music (Hons) (1991-1995)
    University of Western Australia

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (星空传媒)
    Senior Lecturer (2025 – Current)
  • Nanyang Technological University Singapore
    Assistant Professor (2014 – 2025)
  • Art Institute of New York City, U.S.A
    Senior lead Instructor (2003 – 2014)

RESEARCH AREAS / FIELDS

  • Sound, Memory and Image: How sound effects image memory in narrative in 2D and VR films
  • Pedagogy of sound in screen media
  • Aesthetics of sound design for fiction narrative, experimental and documentary film.

RESEARCH PUBLICATIONS

  • Williams, R.A. (2024)
    Voice in the Machine: AI Voice Cloning in Film.
    Art Style, Art & Culture International Magazine, v. 13, no. 129-143,
    DOI: 10.5281/zenodo.10443451
  • Williams, R.A., Perttu, A. & Taisne, B. (2020)
    Processing of volcano infrasound using film sound audio post-production techniques to improve signal detection via array processing.
    Geoscience Letters. 7, 9 . https://doi.org/10.1186/s40562-020-00158-4 #
  • Williams, R.A, (2019)
    鈥淪ound As Equal Partner in Film Production: Can Academic Instruction Change Industry Practice鈥
    Ars et Praxis, No. VI, Sept, pp. 183-189.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Williams R.A. (2025)
    Bird Sounds (short film, writer, director)
    Busan International Short Film Festival (film screening)
    Busan, South Korea
  • Williams R.A (2023)
    Sound and Visual Memory in Narrative Film
    The Society of Cognitive Studies of the Moving Image Conference
    University of North Carolina Wilmington. U.S.A
  • Williams R.A (2019)
    Where is the Sound? Challenges and Strategies in Enhancing the Status of Sound in Media Pedagogy
    3rd Music and Sound Design in Film and New Media Conference. (Keynote Address)
    Lithuanian Academy of Music and Theatre, Vilnius, Lithuania.
  • Williams R.A (2019)
    Academy Practice = Industry Practice: Sound in Media Pedagogy,
    Sightlines: Screen Production and the Academy Conference,
    RMIT Melbourne, Australia
  • Williams R.A (2018)
    Processing of volcano Infrasound using film Sound Audio Post Production Techniques to Improve Signal Detection via Array Processing
    European Geosciences Union, General Assembly,
    Vienna, Austria (2018).

RESEARCH GRANTS听

  • Williams R.A (2019)
    Unheard, Unseen: Sound and Memory in Sound Design for Narrative Film in 2D and VR
    Singapore Ministry of Education, Tier 1 Research Grant ($53 736)
  • Reinhuber, E, Seide B & Williams R.A (2016)
    Tangible/Intangible: Exploring the possibilities of capturing multi-sensory impressions to create immersive Virtual Reality environments, exemplified with the forking path structure of the Yunnan Garden at NTU.
    Singapore Ministry of Education, Tier 1 Research Grant ($97 000)
  • Taisne, B, Williams R.A (2016)
    Real time spatial sonification of Nature’s furies using infrasound sensors installed at NTU
    Singapore Ministry of Education, Tier 1 Research Grant ($50 186)

AWARDS & HONOURS听

  • Vertical Movie Award Winner 鈥 New Normal 2021
    4th Vertical Movie Festival, Rome, Italy
    As composer, sound designer/mixer (written and directed by Chul Heo)
  • Grand Jury Prize, Best Short Film – Little Fiel 2019
    Boulder International Film Festival, U.S.A.
    As Sound Designer/Mixer (written and directed by Irina Patkanian)
  • Best Art Award (Group) 鈥 Gone Garden 2018
    ZKM Beyond Festival, Art exhibition
    ZKM Karlsruhe, Germany.
    As Co-director, Composer, Sound Designer/Mixer
  • Faculty Excellence Award 2005
    Art Institute of New York City, U.S.A
  • J. Hodges Awards for Outstanding Composition Student 1995
    University of Western Australia, Australia
Dr. Giovanni Merola

Dr. Giovanni Merola

Senior Lecturer

Raised and educated in Rome, Italy, Giovanni completed a double major Bachelor degree in Statistics and Economics from the university La Sapienza in Rome. He completed his Masters and Ph.D. in Statistics at the University of Waterloo in 1994 and 1998, respectively. He was associate professor at the Polytechnic University of Catalunya in Spain, then moved to work in the area of Privacy Protection first at the National Statistics Office (ISTAT) in Rome and then at the Office for National Statistics (ONS) in London, UK. He was employed for several years at a large hedge fund based in London, UK, researching systematic trading strategies for Futures. He returned to Academia in 2010, first at RMIT Vietnam and then at Xian Jiaotong-Liverpool University in China and later in India.

Giovanni’s research interests span from Multivariate Analysis to Privacy Protection and Statistical Learning, with a strong interest in computation, data analysis and visualization. He authored several refereed publications. He is proficient in programming, favouring the statistical language R and C++0, among others.

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Raised and educated in Rome, Italy, Giovanni completed a double major Bachelor degree in Statistics and Economics from the university La Sapienza in Rome. He completed his Masters and Ph.D. in Statistics at the University of Waterloo in 1994 and 1998, respectively. He was associate professor at the Polytechnic University of Catalunya in Spain, then moved to work in the area of Privacy Protection first at the National Statistics Office (ISTAT) in Rome and then at the Office for National Statistics (ONS) in London, UK. He was employed for several years at a large hedge fund based in London, UK, researching systematic trading strategies for Futures. He returned to Academia in 2010, first at RMIT Vietnam and then at Xian Jiaotong-Liverpool University in China and later in India.

Giovanni’s research interests span from Multivariate Analysis to Privacy Protection and Statistical Learning, with a strong interest in computation, data analysis and visualization. He authored several refereed publications. He is proficient in programming, favouring the statistical language R and C++0, among others.

ACADEMIC QUALIFICATIONS

  • Tertiary Graduate Certificate in Teaching and Learning (2012)

RMIT, Australia

  • Ph.D. in Statistics (1998)

University of Waterloo, Canada

  • Masters in Mathematics (Statistics) (1994)

University of Waterloo, Canada

  • Bachelor Degree (Laurea) double major in Statistics and Economics (1992)

University 鈥淟a Sapienza鈥, Roma

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)

Senior Lecturer (2025 鈥 Present)

  • Alliance University & MIT World Peace University (India)

Professor (2022 鈥 2023)

  • Xian Jiaotong-Liverpool University (China)

Lecturer V (2016 鈥 2022)

  • RMIT University (Vietnam)

Senior Lecturer (2010 鈥 2016)

  • Winton Capital Management

Quantitative Analyst ( 2006 鈥 2009)

  • ISTAT (Italy) & ONS (UK)

Senior Methodologist (2002 鈥 2006)

  • Universitat Polit猫cnica de Catalunya (Spain)

Associate Professor (1999 鈥 2001)

RESEARCH AREAS

  • Multivariate Analysis

  • Computational Statistics

  • Machine Learning

RESEARCH PUBLICATIONS

  • Merola, G. M. & Chen, G. (2019). Projection sparse principal component analysis: An efficient least squares method. Journal of Multivariate Analysis, 173, 366鈥382.

  • McCauley, B., Gumbley, S., Merola, G. M. & Do, T. (2016). Facebook in Vietnam: Uses, Gratifications & Narcissism. Open Journal of Social Sciences, 4(11), 69鈥79.

  • Merola, G. & Abraham, B. (2002). Dimensionality Reduction Approach to Multivariate Prediction. Computational Statistics and Data Analysis, Special Issue on PLS.

RESEARCH PRESENTATIONS & EXHIBITIONS

  • 62nd ISI World Statistics Congress, Kuala Lumpur, Malaysia (2019)
    Topic: Improved estimation of wealth indices from asset counts

  • 61st ISI World Statistics Congress, Marrakech, Morocco (2017)
    Topic: High-frequency financial time series, pattern recognition and volatility

  • International Symposium on Business and Industrial Statistics (ISBIS), Bangkok, Thailand (2012)
    Topic: A new framework for measuring disclosure risk for tabular data

RESEARCH GRANTS

  • 2019 鈥 Summer Undergraduate Research Framework Grant, Xian Jiaotong-Liverpool University
    Project: Analysis of Chinese stock prices with respect to risk reward 鈥 5,000 RMB

  • 2019 鈥 Research Development Fund, Liverpool University
    Project: Reducing the effect of data clumping in the estimation of wealth indices 鈥 60,400 RMB
    Collaborators: Dr. Bob Baulch (IFPRI, Malai), Prof. Marco Bonetti (Bocconi, Italy), Dr. Yang Chen (XJTLU)

  • 2012 鈥 Personal Grant, Italian Institute for Commerce, Ho Chi Minh City, Vietnam
    Project: Analysis of the perception of “Made in Italy” in Vietnam 鈥 20,000 USD
    Collaborator: Dr. Mattia Miani

Dr. Tingting Xie

Dr. Tingting Xie

Lecturer
Discipline Lead - Business Postgraduate Programmes

Born in Hubei, China, Tingting completed a Bachelor鈥檚 Degree in Business Administration in 2008 and a 惭补蝉迟别谤鈥檚 Degree in Marketing Management in 2010 from Wuhan University. Then Tingting achieved her degree of Doctor of Philosophy in Marketing from City University of Hong Kong in 2015. She was also a visiting scholar at the University of Illinois at Urbana-Champaign, USA in 2012. Her PhD dissertation focuses on how consumers with ambivalent reactions towards products and brands process information, make purchase and post-purchase decisions. Her research areas are social media marketing, electronic word-of-mouth, consumer ambivalence, business ethics, cross-cultural difference, and family succession. Dr. Xie currently serves as the associate editor of the Asian Journal of Business Ethics.

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Born in Hubei, China, Tingting completed a Bachelor鈥檚 Degree in Business Administration in 2008 and a 惭补蝉迟别谤鈥檚 Degree in Marketing Management in 2010 from Wuhan University. Then Tingting achieved her degree of Doctor of Philosophy in Marketing from City University of Hong Kong in 2015. She was also a visiting scholar at the University of Illinois at Urbana-Champaign, USA in 2012. Her PhD dissertation focuses on how consumers with ambivalent reactions towards products and brands process information, make purchase and post-purchase decisions. Her research areas are social media marketing, electronic word-of-mouth, consumer ambivalence, business ethics, cross-cultural difference, and family succession. Dr. Xie currently serves as the associate editor of the Asian Journal of Business Ethics.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy (Ph.D.), Marketing 路 (2010 – 2015)
    City University of Hong Kong, Hong Kong S.A.R. (Ranked #54 in QS World University Rankings 2023)
  • Master of Science, Marketing/Marketing Management, General 路 (2008 – 2010)
    Wuhan University, China (top 10 in China, and ranked #194 in the QS World University Rankings 2023)
  • Bachelor of Business Administration (B.B.A.), Business Administration and Marketing 路 (2004 – 2008)
    Wuhan University, China

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer and Programme Lead – Digital and Social Media Marketing (2024 – Current)
  • Hang Seng University of Hong Kong (2017 – 2024)
    Associate Editor, Asian Journal of Business Ethics
    Assistant Professor
    Associate Programme Director, Bachelor of Business Administration in General Business (GB) programme
    Programme Committee Member
    – Bachelor of Business Administration in Global Business Management (GBM) programme
    – Master of Art in Chinese (CHI) programme
    Programme Development Committee Member, Bachelor of Business Administration in General Business (GB) programme
    Module Coordinator and Lead Lecturer
    – MKT6103 Global Strategic Marketing (Postgraduate Level),
    – BUS3011 Customer Relationship Management (Undergraduate Level),
    – BUS3008 Global Marketing (Undergraduate Level)
    Lecturer: BUS2011 Principles of Marketing
    Dissertation Supervisor for the Master of Business Management (MBM) Programme (Postgraduate Level)
    Chairperson, Department Examination and Assessment Committee
    Person-in-charge of the Field and Online Survey Taskforce and Project Member of 鈥淧rovision of Service for Conducting (1) Field and Online Surveys and (2) Focus Groups on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption鈥
    Project Member of the 鈥淧rovision of Service for Conducting Online Surveys on the Knowledge, Attitude and Practices (KAP) of the Public on Salt and Sugar Consumption鈥 Project
    Chairperson, The Junzi Corporation Survey, (https://junzi.hsu.edu.hk/), The Hang Seng University of Hong Kong
  • City University of Hong Kong (2013 – 2015)
    Part-time Lecturer
    Senior Research Assistant
    Research Assistant
    Residence Tutor
  • University of Illinois at Urbana-Champaign (UIUC, USA) (2012 – 2013)
    Visiting Scholar, October 2012 – January 2013 (4 months)

RESEARCH AREAS / FIELDS

  • Social Media Marketing
  • Electronic Word-of-mouth
  • Consumer Ambivalence

RESEARCH PUBLICATIONS听

  • Tang, T. L., Xie, T., Leung, T. K. P. and Barnes, B. R. (2022), 鈥淎sian Dimensions of Marketing: On the Concept of a Junzi Organisation鈥, Journal of Euromarketing, ISSN 1528-6967 (in Press).
  • Zeng, F., Tao, R., Yang, Y., & Xie, T. (2017), 鈥淗ow Social Communications Influence Advertising Perception and Response in Online Communities?鈥. Frontiers in psychology, 8, 1349, ISSN 166401078
  • Huang, M., Xie, T., & Feng, X. (2010), 鈥淗ow Do Ambivalent Consumers Interpret Diversified Word-of-Mouth Information?鈥, Acta Psychologica Sinica, 42 (10), 998-1010.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Yan, Y., and Xie, T. (2022), 鈥淎 Resource-based View of Corporate Brand Equity as a Field Research Track Organisational Transformation, Change and Development鈥, The British Academy of Management 2022 Conference: Reimagining Business and Management as a Force for Good, 31 Aug – 2 Sep 2022.
  • Xie, T. (2018), 鈥淛unzi Corporate Culture: What Is It and How to Build It in Organizations鈥, The 27th World Business Congress: Transformation, Coopetition and Sustainability in The Era of Globalization, Engagement and Disruptive Technology, Hong Kong S.A.R., China, 10-14 June 2018.
  • Xie. T., and Yan, Y. (2017), 鈥淲hy Consumer Ambivalence Toward Online Review Matters: The Construction of Review Credibility Through Improving Authenticity and Diagnosticity鈥, The British Academy of Management 2017 Conference: Re-Connecting Management Research with The Disciplines: Shaping the Research Agenda for The Social Sciences, Warwick, United Kingdom, 05-07 September 2017.
  • Xie, T., and Yan, Y. (2017), “Do Ambivalent Attitudes toward Products Reduce as a Result of Exposure to Online Reviews? A Two-stage Exploration”, American Marketing Association 2017 Summer Conference, San Francisco, The United States of America, 4-6 August 2017.
  • Xie T., and Yan, Y. (2011), 鈥淗ow Does the Duality of Control and Trust Affect the Performance of Alliance: The Mediating Role of Reflexivity, Monitoring and Effort?鈥, Proceedings of Cambridge Business & Economics Conference, 27 鈥 30 June 2011, Cambridge, UK, pp.8.

RESEARCH GRANTS听

  • Person-in-charge of the Field and Online Survey Taskforce and Project Member of the project titled 鈥淧rovision of Service for Conducting (1) Field and Online Surveys and (2) Focus Groups on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption鈥, fund of HKD671,000 from the Environment and Ecology Bureau (EEB)(Food Branch), the Government of the Hong Kong Special Administrative Region, Project Reference No.: EEB/F/SD 3-5/5/19 (2022/23) (AY2022/23)
  • Person-in-charge of the Field and Online Survey Taskforce of the project titled 鈥淧rovision of Service for Conducting Online Surveys on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption鈥, fund of HKD128,000 from the Food and Health Bureau, the Government of the Hong Kong Special Administrative Region, Project Reference No.: FHB/F/SD 3-5/5/1/25 (2021/22) (AY2021/22)
  • Co-Principal Investigator of the research project titled 鈥淎 Symposium on Electronic Word-of-Mouth in China: Cultural and Linguistic Perspectives鈥, fund of HKD306,000 secured from the Research Grant Council of Hong Kong S.A.R, Project Reference No.: UGC/IIDS14/B03/18.

AWARDS & HONOURS

  • Adjunct Assistant professor (Honorary position), HSUHK, September 2023 鈥 August 2026 (Ongoing)
  • Teaching Excellence Award in Academic Year 2021-2022, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2019-2020, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2018-2019, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2017-2018, School of Business, HSUHK
Dr. Yulia Tregubova

Dr. Yulia Tregubova

Lecturer
Head, English Department

Raised and educated in Volgograd, Russia, Yulia completed a Bachelor鈥檚 degree in听 Education from Volgograd State Pedagogical University in 2003, followed by a 惭补蝉迟别谤鈥檚 Degree in Language Education in 2005 from the same university. A full-time postgraduate student, Yulia developed her 惭补蝉迟别谤鈥檚 research into a doctor鈥檚 degree and completed her PhD thesis in Cognitive Linguistics titled: Framing in British and American academic discourse- in 2007 at the same university.

A highly qualified and experienced EAP lecturer, academic manager, language education specialist, a certified Cambridge Main Suite and IELTS Speaking Examiner, Yulia devoted over 22 years to working in various educational institutions all over the world, 8 of which in Vietnam.

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Raised and educated in Volgograd, Russia, Yulia completed a Bachelor鈥檚 degree in听 Education from Volgograd State Pedagogical University in 2003, followed by a 惭补蝉迟别谤鈥檚 Degree in Language Education in 2005 from the same university. A full-time postgraduate student, Yulia developed her 惭补蝉迟别谤鈥檚 research into a doctor鈥檚 degree and completed her PhD thesis in Cognitive Linguistics titled: Framing in British and American academic discourse- in 2007 at the same university.

A highly qualified and experienced EAP lecturer, academic manager, language education specialist, a certified Cambridge Main Suite and IELTS Speaking Examiner, Yulia devoted over 22 years to working in various educational institutions all over the world, 8 of which in Vietnam.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy in Linguistics (2005-2007), Volgograd State Pedagogical university, degree awarded by the Ministry of Education and Science of the Russian Federation. Thesis: Framing in British and American academic discourse.
  • Master of Language Education (Hons) (2003-2005), Volgograd State Pedagogical university, Volgograd, Russian Federation
  • Diploma in Teaching English and German with Distinction (1999-2004) Volgograd State Pedagogical university, Volgograd, Russian Federation
  • Bachelor of Language Education (Hons) (1999-2003), Volgograd State Pedagogical university, Volgograd, Russian Federation
  • Teaching EAP postgraduate course, University of Glasgow, Glasgow, UK (2024), with Excellence.
  • Diploma in Teaching English to Speakers of Other Languages (DELTA) University of Cambridge, Cambridge, UK (2012-2023)- Module One (with Distinction), Two (with Merit specialism -EAP), Three (specialism -Academic management).
  • Young Learners extension to CELTA, ISE College (2014), Brighton, UK
  • Certificate in English Language Teaching to Adults (CELTA, Pass B) (2009), St. Giles International College, London, UK

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (星空传媒) – 2019-Current – Acting Head of English
  • British Council Vietnam – 2020-2023 – Academic English Teacher
  • Language Link Vietnam – 2017-2019 – Academic Director
  • Language Link Moscow (Russia) – 2013-2017 – Director of Studies

RESEARCH AREAS / FIELDS听

  • Framing in academic discourse.
  • Academic acculturation, critical and reflective thinking in EAP.
  • Gen AI integration in language education.

RESEARCH PUBLICATIONS听

  • Tregubova, Y., 2025 Fostering criticality through academic listening. SEACE2025 Conference Proceedings //
  • Roe, J., Perkins, M. and Tregubova, Y., 2024. The EAP-AIAS: Adapting the AI Assessment Scale for English for Academic Purposes. arXiv preprint arXiv:2408.01075.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Tregubova, Y. (2025)

Developing critical digital literacy in EAP classes (Oral presentation)

Teaching and Learning symposium, University of Stirling, UK (online)

  • Tregubova, Y. (2025)

Fostering reflection in EAP courses -(Oral Presentation)

The 16th Asian Conference on Arts and Humanities (ACAH 2025), Tokyo, Japan

  • Tregubova, Y. (2025)

Fostering Criticality through Academic Listening – (Oral Presentation)

The Southeast Asian Conference on Education (SEACE2025)

Kuala Lumpur, Malaysia

  • Tregubova, Y. (2024)

Transforming landscape of Language Education in the context of GenAI integration-(Kenote Address)

Human Communication, International Conference

Volgograd, Russia (Online)

  • Tregubova, Y. (2024)

Developing a culture of Listening: transitioning from high school to higher education 鈥(Oral Presentation)

ELINET Conference

San Paolo, Brazil (Online)

Dr. Adrian Weng

Dr. Adrian Weng

Lecturer

Adrian joined 星空传媒 Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling in teaching and training. Adrian is passionate about education and about using experiential activities to facilitate learning. This comes from his extensive background in adult learning. He makes sure that his students not only learn but they also have fun whilst learning.

Currently, Adrian teaches marketing and management subjects across a number of undergraduate programmes at BUV, including the Bachelor of Business and the Bachelor of Marketing. After receiving his Doctoral degree from Southern Cross University, in 2016, Adrian started to engage in research more actively. Currently, his research interests include the business field of leadership, culture, communication, and CSR.

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Adrian joined 星空传媒 Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling in teaching and training. Adrian is passionate about education and about using experiential activities to facilitate learning. This comes from his extensive background in adult learning. He makes sure that his students not only learn but they also have fun whilst learning.

Currently, Adrian teaches marketing and management subjects across a number of undergraduate programmes at BUV, including the Bachelor of Business and the Bachelor of Marketing. After receiving his Doctoral degree from Southern Cross University, in 2016, Adrian started to engage in research more actively. Currently, his research interests include the business field of leadership, culture, communication, and CSR.

ACADEMIC QUALIFICATIONS

  • Doctore of Business Administration (2010 – 2016)
    Southern Cross University, Australia
    Thesis: Exploring communication in international workplaces in Ho Chi Minh City
  • Master of Business Administration (2001 – 2002)
    University of New England, Australia
  • Bachelor of听 Economics (1988 – 1991)
    Monash University, Australia

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer (2020 – Current)
  • RMIT University
    Lecturer (2005 – 2020)
  • KPMG Malaysia
    Training Manager (2003 – 2005)

RESEARCH AREAS

  • Corporate Social Responsibility
  • Leadership and communication

RESEARCH PUBLICATIONS

  • Weng, AWT (2017), 鈥楲eadership and communication in HCMC, Vietnam鈥, International Journal of Business and Management, vol. 12, no. 5, pp.111
  • Weng, AWT (2018), 鈥楥SR reporting in locally owned hotels in Malaysia鈥, Asian Social Science, vol.14, no. 8, pp. 16
  • Smith, MR, Weng, AWT, Kijbumrung, T & Suhor, A (2018), 鈥Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers鈥, Asian Social Science, vol. 14, no. 12
Dr. Sriganeshvarun Nagaraj

Dr. Sriganeshvarun Nagaraj

Lecturer - Academic Ambassador
Programme Lead - International Business Management

Raised and educated in Chennai, INDIA, Varun completed a bachelor鈥檚 degree in Defense & Strategic studies from University of Madras. Following graduation in 2003, he completed a master鈥檚 degree in Mass communication & Journalism in 2005. He started his career as a Lecturer from Chennai. Varun completed National Eligibility Test in 2012 to become certified lecturer in the field of Mass communication, in 2016 he Moved to Malaysia and began working for INTI International university.听 In 2023 He completed his PhD thesis (Vels university) titled, Effectiveness of film induced tourism to promote tourist destinations in India. He has guided students in employer projects for Malaysia airports, MBSB bank, Newswav.鈥

In addition, Varun passion for teaching with a motto to make learning simplified for greater good.听

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Raised and educated in Chennai, INDIA, Varun completed a bachelor鈥檚 degree in Defense & Strategic studies from University of Madras. Following graduation in 2003, he completed a master鈥檚 degree in Mass communication & Journalism in 2005. He started his career as a Lecturer from Chennai. Varun completed National Eligibility Test in 2012 to become certified lecturer in the field of Mass communication, in 2016 he Moved to Malaysia and began working for INTI International university.听 In 2023 He completed his PhD thesis (Vels university) titled, Effectiveness of film induced tourism to promote tourist destinations in India. He has guided students in employer projects for Malaysia airports, MBSB bank, Newswav.鈥

In addition, Varun passion for teaching with a motto to make learning simplified for greater good.听

ACADEMIC QUALIFICATIONS听

  • Doctor of Philosophy (2019 – 2023)

Vels University

Thesis: Effectiveness of film induced tourism to promote tourist destinations in India

  • Master of Mass communication & Journalism (2003 -2005)

The University of Madras, Chennai (India)

  • Bachelor of Arts (Hons) Defence & Strategic Studies (2000-2003)

The University of Madras, Chennai (India)

PROFESSIONAL APPOINTMENTS听听听听听

  • 星空传媒 (星空传媒)听

Lecturer (2024 – Current)

  • INTI International University (Malaysia)听

Senior Lecturer (2016 – 2024)

  • Symbiosis International University (India)听

Assistant Professor (2014 – 2016)

RESEARCH AREAS / FIELDS

  • Film Induced Tourism
  • Film and Marketing
  • Business and Marketing

RESEARCH PUBLICATIONS听

  • Sriganeshvarun Nagaraj; Yasmin J K Prabakaran; Abdul Aziz Mustafa. 2020 –听
  • Siti Intan Nurdiana Wong Abdullah;Sriganeshvarun Nagaraj. Going Green: The Impact Of Green Initiative Events On Environmental Practice Intentions, Journal Of Sustainability Science And Management – 2023-08-31
  • Chan, Pee Ven; Nagaraj, Sriganeshvarun. 听Cultural Impact Of Chinese Drama Towards Malaysian And Chinese Audiences.鈥疘nternational Journal Of Social Science Research, 2022
  • Nagaraj, S., & Mohd Mustafa, A. A. (2019). Local Films or Hollywood Films: Malaysian鈥檚 Preferences.鈥INTI Journal,鈥2019.鈥
Dr. Chris Kirrane

Dr. Chris Kirrane

Lecturer

Chris, originally from the UK, has built a distinguished career abroad, specializing in economics, international political economy, and education. He holds a Ph.D. focused on the Asian Currency Crisis, along with a 惭补蝉迟别谤鈥檚 in International Political Economy, a PGCE in Tertiary Education (Economics), and a B.A. (Hons.) in Politics and Economics.

With extensive experience in academic and leadership roles, Chris spent five years as a lecturer at RMIT University in Vietnam. His work has also taken him to Thailand, Egypt, Greece, Belgium and China, where he has engaged in cultural diplomacy and educational management for the British Council. Previously, he worked for the UK鈥檚 Foreign & Commonwealth Office as a research analyst. He has published in peer-reviewed journals and presented at international conferences, concentrating on topics such as monetary policy and economic integration in the EU.

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Chris, originally from the UK, has built a distinguished career abroad, specializing in economics, international political economy, and education. He holds a Ph.D. focused on the Asian Currency Crisis, along with a 惭补蝉迟别谤鈥檚 in International Political Economy, a PGCE in Tertiary Education (Economics), and a B.A. (Hons.) in Politics and Economics.

With extensive experience in academic and leadership roles, Chris spent five years as a lecturer at RMIT University in Vietnam. His work has also taken him to Thailand, Egypt, Greece, Belgium and China, where he has engaged in cultural diplomacy and educational management for the British Council. Previously, he worked for the UK鈥檚 Foreign & Commonwealth Office as a research analyst. He has published in peer-reviewed journals and presented at international conferences, concentrating on topics such as monetary policy and economic integration in the EU.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy (2015-2018), The Queen鈥檚 University of Belfast, UK
  • MA International Political Economy (1992-1994), Victoria University of Manchester, UK
  • PGCE in Tertiary Education (1991-1992), University of Greenwich, UK
  • B.A. Hons. Politics and Economics (1980-1983), University of Newcastle-upon-Tyne, UK

PROFESSIONAL APPOINTMENTS听 听听

  • 星空传媒 (星空传媒)
    Lecturer (2024 – Current)
  • Chulalongkorn University (Thailand)听
    Visiting Lecturer (2022-2023)
  • INET (UK)
    Researcher (2019-2022)
  • RMIT University Vietnam (Vietnam)听
    Lecturer (2010-2015)

RESEARCH AREAS / FIELDS听

European Monetary Integration

RESEARCH PUBLICATIONS听

  • Kirrane, C (1995) – The Bretton Woods Experience and ERM. European Economic Integration Review, Vol. 13 January 1995
  • Kirrane, C (1994) – The Implications of EMU for the European Community. European Economic Integration Review, Vol. 12 January 1994
  • Kirrane, C (1993) – Lessons from the History of European EMU鈥. European Economic Integration Review, Vol. 11 January 1993

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • 鈥淓MU and the IMF鈥 – Globalization Dynamics: EU Perspectives – Universiteit Antwerpen, Belgium, 2007
  • 鈥淐osts and Benefits of EU Ascension鈥 – European Enlargement: Looking Forward听 – The College of Europe, Bruges, Belgium, 2003
  • 鈥淚ssues in China鈥檚 Ascension to the WTO鈥 – China鈥檚 Economic Reforms – SOAS, University of London, United Kingdom, 2002
Dr. Luu Thi Thao Nguyen

Dr. Luu Thi Thao Nguyen

Lecturer
Lecturer, Programme Lead for MBA

Nguyen holds a bachelor鈥檚 degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen鈥檚 PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.

Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.

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Nguyen holds a bachelor鈥檚 degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen鈥檚 PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.

Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2018 – 2022)
    RMIT University, Australia
    Thesis: The Emergence of Social Enterprises
  • Master in Management (2010 – 2011)
    Keele University, The UK
  • Bachelor in International Business and Economics (2004 – 2008)
    Foreign Trade University, Vietnam

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer, Programme Lead for MBA (Aug 2024 – Current)
  • University of Melbourne
    Assoc. Lecturer (Mar 鈥 Jul 2024)
  • RMIT University (Melbourne)
    Assoc. Lecturer and Researcher (2022 – 2024)
    PhD Candidate (2018 鈥 2022)
  • RMIT Vietnam
    Assoc. Lecturer (2014 – 2018)
  • Hanoi University
    Lecturer (2016 鈥 2018)
  • FPT University
    Lecturer (2011 鈥 2015)

RESEARCH AREAS / FIELDS

  • Consumer Culture Theory
  • Digital Marketing
  • Social Enterprises

RESEARCH PUBLICATIONS

  • Figueiredo, Bernardo and Vindigni, Dein and Podugu, Prasada and Murray, Peta and Desouza, Ruth and David, Christina and Wong Lit Wan, Dawn and Luu, Nguyen and Buschgens, Mark, Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic (2023). Royal Melbourne Institute of Technology, Available at SSRN: https://ssrn.com/abstract=4638155 or https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4638155
  • Aleti, T., Figueiredo, B., Reid, M., Martin, D. M., Hjorth, L., Sheahan, J., Peile, R., Buschgens, M., Luu, N (2022), Strategies to increase your digital confidence to connect safely, Australian Communications Consumer Action Network, Sydney. This study can be viewed at https://www.shapingconnections.org/_files/ugd/08a15d_7fc0c49ea5834ebea7582fafb19d9c1e.pdf
  • Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Aleti, T.; Figueiredo, B.; Peile, R.; Luu, N.; Buschgens, M.; Grigg, A.; Wall, G. Older Adults鈥 PEER Process of Digital Mentoring. ANZMAC 2024
  • Terney, K.; Reid, M.; Aleti,T.; Martin, D.M., Luu, N. (2022) Innovation, Market-shaping & Melbourne Live Music Industry. ANZMAC 2022
  • Luu, N., Martin, D.M., Aleti, T., Parker, L., (2019) Multimarket Approach to Market Emergence and Evolution. ANZMAC 2019: Winds of Change

AWARDS & HONOURS

  • Best HRD Milestone Conference Paper Award for Confirmation of Candidature 鈥 2019 Winter Conference, School of Business and Law, RMIT University
  • HDR Peer-review paper write-up grants, RMIT University (4000AUD)
  • Excellent Teaching Awards, Semester 2016C, RMIT University Vietnam
Dr. Aiwa Romy

Dr. Aiwa Romy

Lecturer

Hailing from Kerala, South India, Aiwa completed her Bachelor’s degree in Travel and Tourism from Pazhassiraja College, Calicut University, Kerala in 2014. Following graduation, she moved to Malaysia to pursue her MSc. in Tourism by research from Taylor鈥檚 University (2014-2017) , and continued there until the completion of her Doctoral studies in 2021. During her period at Taylor鈥檚, she engaged with various teaching, research, as well as departmental activities under the Faculty of Social Sciences and Leisure Management.鈥 Thereafter, she worked as an Invited Faculty and Visiting Resource Person at State and Central Universities in India.

Since her 惭补蝉迟别谤鈥檚, she established her expertise in qualitative research and elevated her interpretive skills. Aiwa鈥檚 research interests include exploring niche areas in tourism, tourists鈥 behaviour, perceptions, and preferences. Besides that, she is an independent researcher, speaker, and thinker who works towards inculcating ethical thoughts and qualitative behaviour in daily life.

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Hailing from Kerala, South India, Aiwa completed her Bachelor’s degree in Travel and Tourism from Pazhassiraja College, Calicut University, Kerala in 2014. Following graduation, she moved to Malaysia to pursue her MSc. in Tourism by research from Taylor鈥檚 University (2014-2017) , and continued there until the completion of her Doctoral studies in 2021. During her period at Taylor鈥檚, she engaged with various teaching, research, as well as departmental activities under the Faculty of Social Sciences and Leisure Management.鈥 Thereafter, she worked as an Invited Faculty and Visiting Resource Person at State and Central Universities in India.

Since her 惭补蝉迟别谤鈥檚, she established her expertise in qualitative research and elevated her interpretive skills. Aiwa鈥檚 research interests include exploring niche areas in tourism, tourists鈥 behaviour, perceptions, and preferences. Besides that, she is an independent researcher, speaker, and thinker who works towards inculcating ethical thoughts and qualitative behaviour in daily life.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy (2017 – 2021)
    Taylor鈥檚 University, Malaysia
    Thesis: Women bikers in India: An ethnography on听 contemporary motorcycle subculture and motorcycle tourism
  • Master of Science (MSc.) Tourism (2014 -2017)
    Taylor鈥檚 University, Malaysia
  • Bachelor of Arts (BA) in Travel and Tourism Management (2011-2014)
    Calicut University, India

PROFESSIONAL APPOINTMENTS听 听

  • 星空传媒 (星空传媒)
    Lecturer (2024 – Current)
  • Central University of Andhra Pradesh (CUAP) (India)
    Invited Faculty (2021, 2023)
    Voc Tourism and Travel Management
  • Mahatma Gandhi University (India)
    Visiting Resource person (2021 – 2022)
    School of Tourism Studies, MGU
  • Taylor鈥檚 University (Malaysia)
    Tutor (2014 – 2019)
    Faculty of Social Sciences and Leisure Management

RESEARCH AREAS / FIELDS听听

  • Qualitative Research Methodology
  • Ethnography, and Sub-cultural Studies
  • Niche Tourism

RESEARCH PUBLICATIONS听听

  • Romy, A. & Dewan, M. (2020)
    The Bikerni: An ethnographic study on women motorcyclists in modern India. Journal of Tourism and Cultural Change. Doi: 10.1080/14766825.2020.1849242
  • Thomas, T. K., Mura, P., & Romy, A. (2018)
    Tourism and the 鈥榙ry law鈥 in Kerala 鈥 exploring the nexus between tourism and alcohol. Journal of Tourism and Cultural Change. doi:10.1080/14766825.2018.1471085

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听听

  • 听Romy, A. (2022).
    Disruptive methods in Qualitative Research – (Workshop)
    2022 3rd Asian Tourism Research Conference
    Christ University, Bangalore, India
  • 听Romy, A. (2021)
    Thought of听 Young Minds(Keynote Address)
    2021 2nd Asian Tourism Research Conference
    Far Eastern University, Manila, Philippines (Online)
  • Romy, A. (2022)
    Due to desire or trend? Exploring the sociopsychological motivations behind the choice of stay-cations during the pandemic – (Paper presentation)
    2022 National Institute of Tourism and Hospitality Management (NITHM)
    Hyderabad, India (Online)
  • Romy, A.听 (2019)
    Women Bikers in India: An Account of Current Scenario听
    2019 Indian Tourism and Hospitality Congress (ITHC)
    Vythiri Village Resort, Wayanad, India
  • Romy, A.听 (2015)
    Fear of Outbound Tourists in the Event of Tragedies: A Review
    2015 9th Graduate Research Colloquium
    Taylor鈥檚 University, Malaysia

RESEARCH PROJECTS听听

  • Country-level Case Researcher, India (2022-2023)
    Documenting linkages between farmers and the tourism and hospitality industry in Asia and the Pacific ($4000)Southeast Asian Regional Centre for Graduate Study and Research in Agriculture (SEARCA) (Mahatma Gandhi University, India)
  • Team Member (2015-2016)
    Tourism Industry Sector Study, Mega Science Framework Study
    Commissioned by the Academy of Sciences, Malaysia (Taylor鈥檚 University, Malaysia)
  • Administrative Assistant (2014-2015)
    Environmentally and Socially Responsible Tourism Capacity Development Programme, funded by the European Union (ESRT-EU) (Taylor鈥檚 University, Malaysia)

AWARDS & HONOURS听听

  • Honoured as Distinguished Alumni (2020)
    De Paul English Medium Higher Secondary School, Angamaly, India
  • Taylor鈥檚 Vice-Chancellor Award (2017)
    Taylor鈥檚 University, Malaysia
  • Best Paper Award (2015)
    Graduate Research Colloquium, Taylor鈥檚 University, Malaysia
  • Tutorship Scholarship (2014)
    Taylor鈥檚 University, Malaysia
  • Central Sector Scholarship (2012)
    Central Government of India
Dr. Bilal Aslam

Dr. Bilal Aslam

Lecturer

Bilal Aslam is an accomplished academic with a PhD in Finance from Curtin University. His doctoral research, titled “Machine Learning for Capital Market Research and Portfolio Optimization,” delved into the application of advanced computational techniques to equity portfolio construction and decision-making. Prior to his PhD, Bilal completed an MPhil in Economics and Finance at Curtin University, focusing on “Weak Euler Scheme for Stochastic Differential Equations with Applications in Finance.” His academic journey began with an MSc in Financial Mathematics (with distinction) from the University of Sussex, providing a strong foundation in mathematical finance.

Bilal has a strong multidisciplinary background in finance, mathematics and computing, and he teaches courses in quantitative and computational finance. His research interests encompass derivatives, portfolio management, and applications of machine learning in finance.

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Bilal Aslam is an accomplished academic with a PhD in Finance from Curtin University. His doctoral research, titled “Machine Learning for Capital Market Research and Portfolio Optimization,” delved into the application of advanced computational techniques to equity portfolio construction and decision-making. Prior to his PhD, Bilal completed an MPhil in Economics and Finance at Curtin University, focusing on “Weak Euler Scheme for Stochastic Differential Equations with Applications in Finance.” His academic journey began with an MSc in Financial Mathematics (with distinction) from the University of Sussex, providing a strong foundation in mathematical finance.

Bilal has a strong multidisciplinary background in finance, mathematics and computing, and he teaches courses in quantitative and computational finance. His research interests encompass derivatives, portfolio management, and applications of machine learning in finance.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy (2020 – 2024), Curtin University, Malaysia. Thesis: Machine learning for capital market research and portfolio optimization
  • Master of Philosophy (2017 – 2019), Curtin University, Malaysia. Thesis: Weak Euler scheme for stochastic differential equations with applications in finance
  • Master of Science (2014 – 2015), University of Sussex, England (UK). Degree Title: MSc in Financial Mathematics

PROFESSIONAL APPOINTMENTS听 听听

  • 星空传媒 (星空传媒)听
    Lecturer in Finance (2024 – Current)
  • Curtin University (Malaysia)听
    Research Assistant (2017 – 2024)
    Research area: Machine learning in equity portfolio management

RESEARCH AREAS / FIELDS听

  • Derivatives
  • Portfolio Management
  • Machine Learning in Finance

RESEARCH PUBLICATIONS听

  • Aslam, B., & Zhang, C. (2022) – A strengthened solution to option manipulation. INFOR: Information Systems and Operational Research, 60(3), 407-427.
  • Aslam, B., Bhuiyan, R. A., & Zhang, C. (2023) – Portfolio construction with k-means clustering algorithm based on three factors. In MATEC Web of Conferences.
  • Aslam, B. (2025). Identifying optimistic stocks with K-means clustering algorithm. International Review of Economics & Finance, 104579.

RESEARCH GRANTS

  • Aslam, B., & Zhang, C. (2022) – Sarawak Digital Economy Corporation (SDEC). A deep learning-based application for asset pricing and portfolio optimization incorporating option valuation. ($20,500)
  • Aslam, B. & Bhuiyan, R.A. (2023)听 – Curtin University Research Grant. Long-short term memory (LSTM) based decision support system for financial portfolio construction.鈥($2,500)
Dr. Bui Ngoc Mai

Dr. Bui Ngoc Mai

Lecturer - Academic Ambassador

Raised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL鈥檚 Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was awarded the degree of Doctorate of Philosophy with the thesis titled, 鈥淚nference on Riemannian Manifolds: Regression and Stochastic Differential Equations鈥.听 Towards the end of her PhD, she moved to the department of Applied Health Research at UCL to work in the field of Early Cancer Detection.

Mai is interested in Riemannian geometry and stochastic processes. Past work is on inference for regression on Lie groups and stochastic differential equations (SDEs) on manifolds and their applications. Mai is also interested in statistical models and simulation methodologies applied in Cancer Early Detection Research, particularly multi-state models.

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Raised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL鈥檚 Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was awarded the degree of Doctorate of Philosophy with the thesis titled, 鈥淚nference on Riemannian Manifolds: Regression and Stochastic Differential Equations鈥.听 Towards the end of her PhD, she moved to the department of Applied Health Research at UCL to work in the field of Early Cancer Detection.

Mai is interested in Riemannian geometry and stochastic processes. Past work is on inference for regression on Lie groups and stochastic differential equations (SDEs) on manifolds and their applications. Mai is also interested in statistical models and simulation methodologies applied in Cancer Early Detection Research, particularly multi-state models.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy (2017 – 2022)
    University College London, England (UK)
    Thesis: Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations.
  • Master of Higher Education (Msci) (2013-2017)
    University College London, England (UK)
  • A-level (2011-2013)
    Chichester College, England (UK)

PROFESSIONAL APPOINTMENTS听听听听听听

  • 星空传媒 (星空传媒)
    Lecturer at School of Business (2023 – Current)
  • University College London (UK)
    Research fellow (2021-2023)
    Research assistant (2021)
    Teaching assistant (2018-2020)
    Transition mentor (2014)

RESEARCH AREAS / FIELDS听听

  • Riemannian geometry & Stochastic processes
  • Multi-state models & Cancer Early Detection Research

RESEARCH PUBLICATIONS听听

  • Bui, M. N., Pokern, Y., & Dellaportas, P. (2023).
    Inference for partially observed Riemannian Ornstein鈥揢hlenbeck diffusions of covariance matrices.听听听听听听 Bernoulli, 29(4), 2961-2986.
  • Bui, M. N. (2022).
    Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations. (Doctoral dissertation, UCL (University College London).

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听听

  • Bui, M. N. (2023)
    Inference for partially-observed Riemannian Ornstein-Uhlenbeck diffusions of covariance matrices.
    Greek stochastic conference (oral presentation)
    Naxos, Greece.
  • Bui, M. N. (2022)
    Non-homogeneous multi-state Markov models: A simulation scheme for evaluating cancer screening strategies.
    2022 Early Detection of Cancer Conference (poster presentation)
    Portland, USA.
  • Bui, M. N. (2021)
    Inference for partially-observed Riemannian Ornstein-Uhlenbeck diffusions of covariance matrices.
    Oberwolfach workshop titled 鈥淪tatistics of Stochastic Differential Equations on Manifolds and Stratified Spaces鈥 (oral presentation).
    Oberwolfach, Germany.
  • Bui, M. N.听 (2021)
    Statistical inference for covariance matrices with applications in finance.听
    International Statistics Institute (ISI) World Statistics Congress (oral presentation 鈥 online).

AWARDS & HONOURS听听

  • 听Costas Goutis prize (2021)
    Department of Statistical Science, University College London, UK
    鈥楩or the best upgrade paper and presentation when undertaking doctoral research鈥
  • UCL鈥檚 Research Excellence Scholarship (2017)
    Department of Statistical Science, University College London, UK
    鈥楩or outstanding scholars to undertake doctoral research at UCL.鈥
  • IMA graduate prize winner (2017)
    Department of Mathematics, University College London, UK
    鈥楩or outstanding performance on the mathematical qualification鈥.
  • Barlett prize (2016)
    Department of Mathematics, University College London, UK
    鈥楩or best mathematics and statistics finalist鈥.
  • Nazir Ahmad prize (2015)
    Department of Mathematics, University College London, UK
    鈥楩or student gaining the best results in the third year of an Msci degree鈥.
Dr. Donie Jardeleza

Dr. Donie Jardeleza

Lecturer
Program Lead for Data Science & Artificial Intelligence

Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and mentorship. From 2012 to 2024, he served as an Associate Professor at Central Philippine University, delving into research as the Department Head of the College of Computer Studies. Donie’s expertise spans Data Science, Machine Learning, and IoT, leading to pioneering projects like predictive modelling and IoT solutions. Outside academia, he enjoys outdoor sports and hiking, finding inspiration in nature, and indulging in coffee during moments of reflection, fueling his intellectual pursuits.

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Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and mentorship. From 2012 to 2024, he served as an Associate Professor at Central Philippine University, delving into research as the Department Head of the College of Computer Studies. Donie’s expertise spans Data Science, Machine Learning, and IoT, leading to pioneering projects like predictive modelling and IoT solutions. Outside academia, he enjoys outdoor sports and hiking, finding inspiration in nature, and indulging in coffee during moments of reflection, fueling his intellectual pursuits.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Information Technology (2017 – 2022)
    Cebu Institute of Technology University, Philippines
    Thesis: Image Segmentation and Analysis of Concrete Cracks: A Building Safety Evaluation System
  • Master of Science in Computer Science (2003 -2012)
    Central Philippine University, Philippines
    Thesis: Design and Development of a Water Level Monitoring and Forecasting System
  • Bachelor of Science in Computer Engineering (1996-2000)
    University of San Agustin, Philippines

PROFESSIONAL APPOINTMENTS听听听听听听

  • 星空传媒
    Lecturer, Program Lead for Data Science & Artificial Intelligence (2024 – present)
  • Central Philippine University (Philippines)
    College of Computer Studies
    Associate Professor (2012 – 2024)
    Department Head
  • Saint Paul University Iloilo (Philippines)
    College of Information and Communications Technology
    Assistant Instructor (2004 – 2012)
  • AMA Iloilo Campus (Philippines)
    Software Support Engineer/Network Administrator (2000 – 2002)

RESEARCH AREAS / FIELDS听听

  • Data Science and Big Data Analytics
  • Machine Learning
  • Internet of Things

RESEARCH PUBLICATIONS & CONFERENCE PRESENTATIONS听听

  • 2019 IEEE 11th Int鈥檒 Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM)听
    Laoag City, Philippines (November 29, 2019 鈥 December 1, 2019)
    Paper Title: Predictive Modeling of Compressive Strength composition values for structural studies using K-Medoids clustering and Quantile Regression Forests
    Published in: 2019 IEEE 11th Int鈥檒 Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM)
    Publisher: IEEE Xplore, November 3, 2020
    Digital Object Identifier:
  • 2021 6th International Conference on Robotics and Automation Engineering (ICRAE)听
    Guangzhou, China (November 19, 2021 鈥 November 22, 2021)
    Paper Title: Ubiquitous Robot for Structural Studies: Comparative Analysis on Concrete Crack Images using Feature Detection and Matching
    Published in: 2021 6th International Conference on Robotics and Automation Engineering (ICRAE)
    Publisher: IEEE Xplore, January 4, 2022
    Digital Object Identifier:
Dr. Sasikumar

Dr. Sasikumar

Lecturer

Raised and educated in India, Sasi completed a Bachelor鈥檚 degree in Computer Science and Engineering from Anna University. Following graduation, in 2011, he completed a Master of Technology in Information Technology. He completed his PhD in 2023, titled “A Novel Machine Learning Paradigm for Pattern Extraction from Multivariate Data Sources Using Big Data Analytics” in Computer Science and Engineering.

Sasikumar began his academic career as a Lecturer (2008-2009) and Assistant Professor (2011-2014) in India. From 2014 to 2023, he worked in Ethiopia under the UNDP, holding key roles such as Curriculum Development Chairperson and Focal Person for the Post Graduate Program in Data Science and Analytics, Head of Internal Research Projects Evaluation, and serving on various committees at Wollo and Ambo Universities.

He returned to India as an Associate Professor (2023-Jan 2025), where he served as Chief Coordinator for the Research and Development Cell.

Sasikumar is also dedicated to Creative Outreach projects, completing six research and community service initiatives in Ethiopia in collaboration with the Ministry of Agriculture and Ministry of Trade.

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Raised and educated in India, Sasi completed a Bachelor鈥檚 degree in Computer Science and Engineering from Anna University. Following graduation, in 2011, he completed a Master of Technology in Information Technology. He completed his PhD in 2023, titled “A Novel Machine Learning Paradigm for Pattern Extraction from Multivariate Data Sources Using Big Data Analytics” in Computer Science and Engineering.

Sasikumar began his academic career as a Lecturer (2008-2009) and Assistant Professor (2011-2014) in India. From 2014 to 2023, he worked in Ethiopia under the UNDP, holding key roles such as Curriculum Development Chairperson and Focal Person for the Post Graduate Program in Data Science and Analytics, Head of Internal Research Projects Evaluation, and serving on various committees at Wollo and Ambo Universities.

He returned to India as an Associate Professor (2023-Jan 2025), where he served as Chief Coordinator for the Research and Development Cell.

Sasikumar is also dedicated to Creative Outreach projects, completing six research and community service initiatives in Ethiopia in collaboration with the Ministry of Agriculture and Ministry of Trade.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2019 – 2023)

Annamalai University, India

Thesis: A Novel Machine Learning Paradigm for Pattern Extraction from Multivariate Data Sources Using Big Data Analytics

  • Master of Technology (2009 -2011)

Bharathidasan University, India

  • Bachelor of Engineering (2004-2008)

Anna University, India

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)

Lecturer (Feb 2025 – Current)

School of computing and innovation technologies

  • Sphoorthy Engineering College, Hyderabad, India

Associate Professor (Feb.2024-Jan 2025)

Department of Artificial Intelligence &Machine Learning

  • Paavai College of Engineering, India

Associate Professor (March 2023鈥 Sep 2023 )

Department of Computer Science & Engineering

  • Wollo University, Kombolcha Institute of Technology, Ethiopia (Under UNDP Scheme)

Assistant Professor (Jan.2021鈥 March .2023 )

Department of Computer Science & Engineering

  • Ambo University, Institute of Technology, Ethiopia (Under UNDP Scheme)

Assistant Professor ( Sept. 2014 鈥 Sept .2020 )

Department of Information Technology

RESEARCH AREAS / FIELDS

  • Computer Networking
  • Data Science
  • Machine Learning

RESEARCH PUBLICATIONS

  • P. Sasikumar, N. Bayisa, M. Saravanan and P. Rajamohan

Title : Comparative Analysis of Different Methods in Big Data Live Streaming and Parallel Mining with Hadoop and Spark.

International Journal of Pure and Applied Mathematics (Volume 118 No. 18 2018, 13071318 ISSN: 1311-8080 (printed version); ISSN: 1314-3395 (on-line version).

  • Manoharan Subramanian,鈥疺elmurugan Lingamuthu,鈥疌handran Venkatesan,鈥疭asikumar Perumal

Title : Content Based Image Retrieval using Color, Grey, Advanced Texture, Shape Features and Random Forest Classifier with Optimized Particle Swarm Optimization.

International Journal of Biomedical Imaging Hindawi Publishers , Volume 2022, Article ID 3211793

  • Nareshkumar , Sasikumar P and Balamurugan P

Title : Graph-Based Rumor Detection On Social Media Using Posts and Reactions

International Journal of Computing and Digital Systems, by University of Bahrain, 16, No.1 (Jul-24) ISSN (2210-142X).

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • P. Sasikumar;鈥疭rikanth Cherukuvada;鈥疨 Balmurugan;鈥疨 Vijay Anand;鈥疭. Brindasri;鈥疪. Nareshkumar (2024)

An Efficient Brain Tumour Classification Using CNN and Transfer Learning鈥

IEEE Sponsored International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI-2024).

  • Paul mansingh.J, Sasikumar P (2019)

Role of ICT Interventions in Fisheries Cyber Extension

Proceedings of International Conference on Aquatic Resources and Aquaculture for Sustainable Development (ICAR-AQUA 2019)

Hawassa University, Ethiopia.

  • Sasikumar .P (2014)

Tracking Vehicular Speed Variations by Preventing Mobile Phone Signal Strengths

Proceedings of international Conference ICACT-2013

JKKNattaraja College of Engineering & Technology , India

  • Sasikumar P (2014)

Improving Recommendation Accuracy in Social Networks with Bayesian Inference

Proceedings of National Conference

SNS College of Engineering- Coimbatore, India

  • Sasikumar P (2013)

Building Secure User-to-user Messaging in Mobile Telecommunication Networks

Proceedings of National Conference

SNS College of technology 鈥 Coimbatore, India

RESEARCH GRANTS

  • Title : Appraisal of the Mobile Based Application Program 鈥8028鈥 Hotline Service (Agriculture Dissemination Service) in Ethiopia

Amount : 65,034.20 ETB/1120 USD

Approving organization: Ambo University Technology Transfer Directorate & Agriculture Transformation Agency

  • Title : Improving Livelihoods Of Smallholder Farmers Through Cyber Extension and Green Business Enterprise In Ambo Woreda, Ethiopia

Amount : 350,428 ETB/6000 USD

Approving organization : Ambo University Technology Transfer Directorate

  • Title :Data Driven analysis of imports and exports (Trade Analysis) in Ethiopia and Development of a Comprehensive Web Portal for Trade Analysis: In case of Ethiopia

Amount : 74235 ETB/ 1200 USD

Approving organization: Ministry of Trade & Ambo University Technology Transfer Directorate

AWARDS & HONOURS

  • Best Teacher (2010)

Paavai College of Engineering, India

  • (2019) Best Researcher

Ambo University

鈥楥ompletion of Community Service Projects for Supporting Needy Communities in and around Ambo.鈥

Dr. Dang Quang Vinh

Dr. Dang Quang Vinh

Lecturer

Vinh graduated with a Bachelor’s degree in Computer Science from Vietnam National University 鈥 Hanoi in 2009. He earned his PhD in Computer Science from Universit茅 de Lorraine in 2018, completing his thesis under the supervision of Prof. Fran莽ois Charoy and Dr. Claudia Ignat at Inria Nancy Grand-Est, France. He also holds a Bachelor’s degree in Law from Hanoi Law University (2013) and a Master’s degree in Financial Engineering from WorldQuant University (2021).

Vinh is actively involved in academic research, with over 50 papers indexed in Scopus, most of which he authored as the first author. As of August 2024, he has an h-index of 15 and more than 650 citations.

In addition to his academic achievements, Vinh has extensive experience in the software industry. He has served as a Project Manager at FPT Software, Head of Data Science at Be Group, Head of Data at DatViet VAC, and Chief Data Officer at several startups. He has also led R&D efforts at various other companies.

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Vinh graduated with a Bachelor’s degree in Computer Science from Vietnam National University 鈥 Hanoi in 2009. He earned his PhD in Computer Science from Universit茅 de Lorraine in 2018, completing his thesis under the supervision of Prof. Fran莽ois Charoy and Dr. Claudia Ignat at Inria Nancy Grand-Est, France. He also holds a Bachelor’s degree in Law from Hanoi Law University (2013) and a Master’s degree in Financial Engineering from WorldQuant University (2021).

Vinh is actively involved in academic research, with over 50 papers indexed in Scopus, most of which he authored as the first author. As of August 2024, he has an h-index of 15 and more than 650 citations.

In addition to his academic achievements, Vinh has extensive experience in the software industry. He has served as a Project Manager at FPT Software, Head of Data Science at Be Group, Head of Data at DatViet VAC, and Chief Data Officer at several startups. He has also led R&D efforts at various other companies.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2014 – 2018)
    Universite de Lorraine, Nancy, France
    Thesis: Trust assessment in large-scale collaborative systems
  • Master in Computer Science (2009 – 2012)
    Vietnam National University 鈥 Hanoi
  • Master in Financial Engineering (2019 – 2021)
    WorldQuant University – USA
  • Bachelor in Computer Science (Hons) (2005 – 2009)
    Vietnam National University – Hanoi
  • Bachelor in Law (2010 – 2013)
    Hanoi Law University

PROFESSIONAL APPOINTMENTS听

  • RMIT University (Vietnam)
    Lecturer (2023 – 2024)
  • Industrial University of Ho Chi Minh City (Vietnam)
    Lecturer (2019-2023)

RESEARCH AREAS / FIELDS听

  • Machine Learning
  • AI
  • Cyber security

RESEARCH PUBLICATIONS听

  • Dang, Q.V. and Ignat, C.L., 2016, June. Quality assessment of wikipedia articles without feature engineering. In鈥疨roceedings of the 16th ACM/IEEE-CS on Joint Conference on Digital Libraries鈥(pp. 27-30).
  • Dang, Q.V., 2019. Studying machine learning techniques for intrusion detection systems. In鈥疐uture Data and Security Engineering: 6th International Conference, FDSE 2019, Nha Trang City, Vietnam, November 27鈥29, 2019, Proceedings 6鈥(pp. 411-426). Springer International Publishing.
  • Dang, Q.V. and Ignat, C.L., 2016, November. Measuring quality of collaboratively edited documents: The case of Wikipedia. In鈥2016 IEEE 2nd international conference on collaboration and internet computing (CIC)鈥(pp. 266-275). IEEE.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Dang, Q.V., 2019, December. Reinforcement learning in stock trading. In鈥疘nternational conference on computer science, applied mathematics and applications鈥(pp. 311-322). Cham: Springer International Publishing.
  • Dang, Q.V., 2020, October. Active learning for intrusion detection systems. In鈥2020 RIVF International Conference on Computing and Communication Technologies (RIVF)鈥(pp. 1-3). IEEE.
  • Dang, Q.V. and Vo, T.H., 2022. Reinforcement learning for the problem of detecting intrusion in a computer system. In鈥疨roceedings of Sixth International Congress on Information and Communication Technology: ICICT 2021, London, Volume 2鈥(pp. 755-762). Springer Singapore.
  • Dang, Q.V. and Ignat, C.L., 2016, August. Computational trust model for repeated trust games. In鈥2016 IEEE Trustcom/BigDataSE/ISPA鈥(pp. 34-41). IEEE.
  • Dang, Q.V., 2021. Right to be forgotten in the age of machine learning. In鈥疉dvances in Digital Science: ICADS 2021鈥(pp. 403-411). Springer International Publishing.

RESEARCH GRANTS听

  • Quang-Vinh Dang. (2021)
    IUH
    Intrusion Detection (1200$)
  • Quang-Vinh Dang. (2022)
    IUH
    Intrusion Detection using LLM(1200$)
Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)

Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)

Lecturer

Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, and the Student Excellence Performance Award. Her research interests lie at the intersection of marketing and corporate communication, cybersecurity, fake news, and media/social media analysis. She has published in SSCI journals and with Routledge.

Before pursuing her academic career, Moon Nguyen amassed eight years of diverse professional experience. This included four years as a licensed journalist and copy editor for a science journal in Vietnam and four years as a public relations and marketing executive for a U.S. think tank based in Hong Kong.

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Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, and the Student Excellence Performance Award. Her research interests lie at the intersection of marketing and corporate communication, cybersecurity, fake news, and media/social media analysis. She has published in SSCI journals and with Routledge.

Before pursuing her academic career, Moon Nguyen amassed eight years of diverse professional experience. This included four years as a licensed journalist and copy editor for a science journal in Vietnam and four years as a public relations and marketing executive for a U.S. think tank based in Hong Kong.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2019 – 2025)
    Hong Kong Baptist University, Hong Kong
  • Master of Arts in International Journalism Studies (2015 – 2017)
    Hong Kong Baptist University, Hong Kong
  • Bachelor of Arts (Hons) in Sociology (2006 – 2010)
    Hue University of Science, Vietnam

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer (2025 – Current)
  • Hinrich Foundation (Hong Kong) – Marketing Executive (2017 鈥 2019) and Content Marketing Coordinator (2015 – 2016)
  • Journal for Research and Development (Vietnam)
    Copy Editor (2011 – 2015)

RESEARCH AREAS / FIELDS听

鈥 Marketing and Corporate Communication
鈥 Social Media Analysis
鈥 Cybersecurity, Fake News, Media Discourse Analysis

RESEARCH PUBLICATIONS听

  • Nguyen, M. (2025)
    National Media鈥檚 Justifications on Vietnam鈥檚 Cybersecurity Law: A System Justification Approach. In Communication and Digital Authoritarianism: Local and Global Perspectives. Routledge. (Forthcoming)
  • Kumar, A., & Nguyen, M. (2024)
    Manufacturing Digital Anger: Exploring Discursive Construction Of Cancel Culture On Twitter in India. In Collection on Cancel Culture and Digital Platforms. Routledge.
  • Nguyen, M. (2023)
    Media Presentations of Vietnam鈥檚 Cybersecurity Law: A Comparative Approach with Corpus-based Critical Discourse Analysis. Computer Law & Security Review, 50 (September 2023). (Q1-SSCI)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Nguyen, M. (2023)
    Media Presentations of Vietnam鈥檚 Cybersecurity Law: A Comparative Approach with Corpus-based Critical Discourse Analysis. 2023 Conference of Association for Education in Journalism and Mass Communication (AEJMC), Washington D.C., August 7-10.
  • Nguyen, M. (2023)
    National Media鈥檚 Justifications of Vietnam鈥檚 Cybersecurity Law: A System Justification Approach. 73rd Annual ICA, Canada, May 25-29.
  • Nguyen, M. (2023)
    Cyber Sovereignty Versus National Cyberspace: Convergence and Divergence in Cybersecurity Discourse of China and Vietnam鈥檚 National Media. Southeast Colloquium, Middle Tennessee State University, U.S., March 2-4.
  • Nguyen, M. (2022)
    Discourse Quality and Discursive Incivility in Authoritarian Context. 72nd Annual ICA Conference, France, May 26-30.
  • Nguyen, M. (2022)
    How the Cybersecurity Law Might Change Journalism Landscape in Vietnam. Pre-Conference, Law & Policy Division, 2022 Conference of Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI, August 2, 2022. (Invited presentation)

RESEARCH GRANTS听

  • Nguyen, M. (2022) – Michael Hoefges Graduate Student Research Fund Award, Law & Policy Division, Association for Education in Journalism and Mass Communication

AWARDS & HONOURS

  • Top Student Paper Award (2023), Law & Policy Division, Association for Education in Journalism and Mass Communication
  • HKSAR Reaching Out Award (ROA) (2022 & 2023)
  • University Grants Committee, Hong Kong University of Shanghai John Yuen Memorial Scholarship (2023)
  • Hong Kong Baptist University鈥檚 Doctoral Grant (2019)
  • Hinrich Foundation Global Trade Scholarship (2015)
Dr. Hoang Phuong

Dr. Hoang Phuong

Lecturer
Programme Lead for Digital & Social Media Marketing

Hoang Phuong has over a decade of experience teaching marketing, branding, business strategy, entrepreneurship in Vietnam鈥檚 international programs, bachelor and master levels. She also has experience in consulting, training, and strategic implementation for SMEs across sectors like education, fashion retail, coffee鈥 Additionally, she has been involved in social entrepreneurship and business innovation initiatives. She is certified as a Business Model Innovation trainer by HEC Montr茅al with SBC HEC Montr茅al Training-of-Trainers certificate. Since 2020, she is co-founder of Kafela Coffee, a premium Vietnamese coffee producer.

Phuong holds a Doctorate in Management from the University of Paris 1 Panth茅on Sorbonne, an MBA from Solvay Brussels School, a Research Master in Marketing from the University of Lille, and a BA in Business English from Foreign Trade University.

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Hoang Phuong has over a decade of experience teaching marketing, branding, business strategy, entrepreneurship in Vietnam鈥檚 international programs, bachelor and master levels. She also has experience in consulting, training, and strategic implementation for SMEs across sectors like education, fashion retail, coffee鈥 Additionally, she has been involved in social entrepreneurship and business innovation initiatives. She is certified as a Business Model Innovation trainer by HEC Montr茅al with SBC HEC Montr茅al Training-of-Trainers certificate. Since 2020, she is co-founder of Kafela Coffee, a premium Vietnamese coffee producer.

Phuong holds a Doctorate in Management from the University of Paris 1 Panth茅on Sorbonne, an MBA from Solvay Brussels School, a Research Master in Marketing from the University of Lille, and a BA in Business English from Foreign Trade University.

ACADEMIC QUALIFICATIONS

  • PHD in Management Science (2015 – 2020)
    Paris 1 Pantheon – Sorbonne University (France)
    Thesis: Higher Education Branding / Marketing
  • Research Master in Marketing (Master 2) (2014-2015)
    University of Lille (France)
  • Master in Business Administration (2007-2009)
    Solvay Business School (based in National Economics University)
  • Bachelor of Business English (1999-2004)
    Foreign Trade University

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer, Programme Lead for Digital & Social Media Marketing (06/2026 – current)
  • Vietnamese 鈥 French Center for management education (CFVG)
    Lecturer (2020 – 5/2025) – Teaching master level
    Program Development and Accreditation Manager (2016 鈥 2020)
  • Visiting Lecturer:
    Visiting Lecturer at FPT Greenwich University (2015- 5/2025)
    Visiting Lecturer at Coventry Program at IBD – National Economics University (2021-2025)
    Visiting lecturer at Latrobe Program at Hanoi University (2022-2025)
    Visiting lecturer at MBA program at FPT School of Business (FSB) (2023 – 2024)

RESEARCH AREAS / FIELDS

  • Experiential Marketing
  • Social Entrepreneurship and Social innovations
  • Brand Co-creation

RESEARCH PUBLICATIONS

  • Hoang Th峄 Thu Phuong & Vu Tri Dung (2014)
    鈥淏uilding university brand image, suggestions from international research鈥 Hoang Th峄 Thu Phuong & Vu Tri Dung, Journal of Economics and Development (JED) of National Economics University (NEU), No 204-6/2014
  • Hoang Th峄 Thu Phuong & Vu Tri Dung (2019)
    鈥淢easuring Brand Equity for Higher Education: A Case Study of CFVG in Vietnam鈥, Jour of Adv Research in Dynamical & Control Systems, Vol. 11, 09 -Special Issue, 2019
  • Book chapter (2021)
    Book titled 鈥淪ocial Enterprise: Start-up, Management and Growth鈥
    Chapter 7 鈥淢arketing for Social Enterprises鈥
    Labor Publishing House 鈥 2021 (Vietnamese publication)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Tr瓢啤ng Th峄 Nam Th岷痭g & Ho脿ng Thu Ph瓢啤ng (2012) – Conference presentation
    鈥淪chool brand choice for MBA program: A field study in Vietnam鈥, CFVG CFVG International Conference: 鈥淨uality and Innovation of Post-graduate education in international competition鈥/ November 14, 2012
  • Phuong Hoang, Dung Vu (2017) – Conference presentation
    鈥淏randing international higher education in emerging countries: A qualitative study about brand image鈥 7猫me Conf茅rence internationale d鈥橝tlas AFMI Antananarivo, Madagascar 2-4 mai 2017
  • Phuong Hoang & others (2019) 鈥 Conference presentation
    Perceptions and buying behaviors of Vietnamese consumers for coffee products. – Phuong Hoang, CFVG / ICBF 2019 / HCMC
  • Phuong Hoang & others (2019) – Conference presentation
    Understanding Mobile Advertising Adoption by Vietnamese firms – Phuong Hoang, Dinh Van Oanh, Vu Tri Dung, CFVG / ICBF 2019 / HCMC
  • Phuong Hoang & others (2019) – Conference presentation
    Measuring brand equity for higher education: A case study of CFVG in Vietnam, 19th World Conference on Applied Science, Engineering and Technology /Bangkok – Thailand

AWARDS & HONOURS

  • France Excellence Scholarship 2017-2018
Dr. Anam Ashraf

Dr. Anam Ashraf

Lecturer
Programme Lead - Computer Science

Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor鈥檚 and 惭补蝉迟别谤鈥檚 degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.

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Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor鈥檚 and 惭补蝉迟别谤鈥檚 degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy (2025)

North China University of Water Resources and Electric Power (NCWU), China

Thesis: Aging with Innovation Investigating Senior Citizens, Adoption of Smart Home

Services in Pakistan through testing the UTAUT Model

  • Master of Sciences ,Software Engineering (2015)

National University of Sciences and Technology (NUST),Pakistan

  • Bachelor of 听Sciences (Hons) Software Engineering (2011)

National University of Modern Languages (NUML),Pakistan

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (星空传媒), Vietnam

Lecturer (2023 – Current)

  • National University of Modern Languages NUML, (Pakistan)

Lecturer Software Engineering (2022 – 2023)

  • Hype BPO Rawalpindi, (Pakistan)

Software Training and Development Manager (2020 – 2022)

  • Foundation University Islamabad,Pakistan

Lecturer Software Engineering ( 2015 – 2016 )

  • Mohi ud din Islamic University,Pakistan

Lecturer Computer Science ( 2014-2015 )

  • Center for Advanced Research and Engineering (CARE) ,Pakistan

Software Test Engineer (2012-2013)

RESEARCH AREAS / FIELDS听

  • User Experience Design in Software Engineering (UX/UI)
  • Human Computer Interaction (HCI)
  • Smart Technology Adoption for Wellbeing

RESEARCH PUBLICATIONS听

  1. Ashraf, Q. Rauf, J. Liu, X. Zhu and R. Firdaus (2022) “Old Age Homes Of Pakistan And

鈥淥ld Age Homes of Pakistan and Effectibility Of Smart Home Technology – Quantitative Study, 鈥Frontiers of Communications, Information System and Data Science鈥 pp. 69-78, doi: 10.1109/CISDS57597.2022.00019.

  1. Ashraf, X. Zhu, J. Liu, Q. Rauf and R. Firdaus( 2022)

鈥淯sability Evaluation Framework of Smart Home Applications for Senior Citizens, Software Technology and Engineering鈥, pp. 29-39 doi: 10.1109/ICSTE57415.2022.00012.

  1. Ashraf, A., Liu, J. H., & Rauf, Q. (2020).

鈥淎ging population perception and post adoption behavior about the usability of smart home technology of pakistani culture鈥, Computing and Data Engineering, pp. 179-188 doi.org/10.1145/3379247.3379248

RESEARCH & CONFERENCE PRESENTATIONS / ORGANIZER

  • Anam Ashraf (2023)

3rd International Conference on Engineering & Computing Technologies (Organizer)

NUML Islamabad,Pakistan

  • Anam Ashraf (2022)

2nd International Conference on Engineering & Computing Technologies (Organizer)

NUML Islamabad,Pakistan

  • Anam Ashraf (2020)

6th International Conference on Artificial Intelligence in Electronics Engineering (Presenter)

Sanya,China

  • Anam Ashraf (2019)

Opportunities, challenges and innovation from a new round of technological revolution ( Presenter)

North China University of Water resources and Electric Power,China

  • Anam Ashraf (2018)

International Conference on Education Technology Management

Barcelona, Spain (Online)

RESEARCH GRANTS

  • Anam Ashraf,XiaoXian Zhu, Qasim Rauf (2018)
    Teeside University,UK
    Inclusive Education Management Evaluation System IEMES” Model for Special Needs Institutes of Pakistan and China
  • Anam Ashraf, XiaoXian Zhu, Qasim Rauf (2018)
    Teeside University,UK
    Old Age Homes Of Pakistan And Effectibility Of Smart Home Technology

AWARDS & HONOURS

  • Recognized as best Open House organizer of the year at faculty of engineering and computer
    Science for year 2022 for outstanding contributions.
  • Best Women IT Expert NISA Award 2022 by Youth Parliament Pakistan
  • Recognized as Employee of the month from Sep 2020 till April 2022 for outstanding performance and team contributions
  • Secured 2nd Position in Wushu Competition at Provincial level, Henan China 2018
  • Best Presentation Award at International Conference of Computer and Design Engineering
    (ICCDE) at Brunei Darussalam, 2013
Dr. Daphne Lau

Dr. Daphne Lau

Lecturer

Before joining 星空传媒, Daphne served as a Research Assistant Professor at the Hong Kong Polytechnic University (AACSB and EQUIS accredited). She holds a Ph.D. in Accountancy from the City University of Hong Kong (AACSB and EQUIS accredited). Daphne was awarded a Hong Kong Ph.D. Fellowship by the Research Grants Council of the Hong Kong Special Administrative Region (HKSAR) government, recognizing her exceptional research abilities, strong interpersonal skills, and outstanding leadership capabilities.

Daphne is deeply committed to research-led teaching, emphasizing the practical applications of theoretical concepts. Her teaching abilities are well recognized through positive evaluation feedback from students (with teaching excellence award) at both undergraduate and postgraduate Accounting and Finance subjects.

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Before joining 星空传媒, Daphne served as a Research Assistant Professor at the Hong Kong Polytechnic University (AACSB and EQUIS accredited). She holds a Ph.D. in Accountancy from the City University of Hong Kong (AACSB and EQUIS accredited). Daphne was awarded a Hong Kong Ph.D. Fellowship by the Research Grants Council of the Hong Kong Special Administrative Region (HKSAR) government, recognizing her exceptional research abilities, strong interpersonal skills, and outstanding leadership capabilities.

Daphne is deeply committed to research-led teaching, emphasizing the practical applications of theoretical concepts. Her teaching abilities are well recognized through positive evaluation feedback from students (with teaching excellence award) at both undergraduate and postgraduate Accounting and Finance subjects.

ACADEMIC QUALIFICATIONS

  • City University of Hong Kong, Doctor of Philosophy in Accountancy
  • Lingnan University (Hong Kong), Master of Philosophy in Business
  • Chinese University of Hong Kong, Master of Accountancy
  • City University of Hong Kong, Bachelor of Business Administration (Hons)

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer (2025 – Current)
  • Hong Kong Polytechnic University (PolyU)
    Research Assistant Professor (2023 – 2025)

RESEARCH AREAS / FIELDS

  • Climate risk management
  • Auditing
  • Disclosure

RESEARCH PUBLICATIONS

  • JIANG Like, LAU Sze-Man Daphne, SU Lixin Nancy, and WONG Ho-Yin William (2022)
    Financial Reporting Consequences of Natural Disasters: Evidence from the Impact of Resource Constraints at Audit Offices on Non-Affected Clients
    Journal of Accounting and Public Policy, Volume 41, Issue 6

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • European Accounting Association (EAA) Annual Congress
    2024 Bucharest, Romania; 2022 Bergen, Norway
  • Canadian Academic Accounting Association (CAAA) Annual Conference
    2022 Saskatoon, Canada (virtual)
  • Accounting and Finance Association of Australia and New Zealand (AFAANZ) Conference
    2022 Melbourne, Australia
  • Asian Finance Association (AsianFA) Annual Conference
    2022 Hong Kong (virtual)
  • American Accounting Association (AAA) Annual Meeting
    2019 San Francisco, United States

RESEARCH GRANTS

  • Hong Kong Polytechnic University
    Start-up Fund for RAPs under the Strategic Hiring Scheme – HK$250,000
  • City University of Hong Kong
    Prestigious Conference Award – HK$39,000
  • Research Grants Council of the HKSAR government
    Hong Kong Ph.D. Fellowship – HK$903,600

AWARDS & HONOURS听

  • Incentive award for General Research Fund proposal, School of Accounting and Finance – Hong Kong Polytechnic University
  • Ph.D. Student Teaching Excellence Award, City University of Hong Kong
  • College of Business BBA (Tutorial) Teaching Excellence Award, City University of Hong Kong
Dr. Valentina Gorchakova

Dr. Valentina Gorchakova

Lecturer

Valentina is an experienced academic and marketing professional with a strong background in tourism, hospitality, and events. She holds a PhD from AUT University, New Zealand, and is a Fellow of the UK Higher Education Academy. Dr. Gorchakova has extensive experience in higher education leadership and programme management, overseeing academic provision, quality, and student learning experience, including in online and hybrid environments.

Valentina鈥檚 professional experience spans marketing, event management, and international project development. Her current research and teaching focus on marketing destinations, services, and experiences, cultural and urban tourism, visitor experience and behaviour, and events.

Valentina has supervised multiple undergraduate, postgraduate, and doctoral students, published widely, and regularly presents at international conferences, contributing to both academic scholarship and industry practice.

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Valentina is an experienced academic and marketing professional with a strong background in tourism, hospitality, and events. She holds a PhD from AUT University, New Zealand, and is a Fellow of the UK Higher Education Academy. Dr. Gorchakova has extensive experience in higher education leadership and programme management, overseeing academic provision, quality, and student learning experience, including in online and hybrid environments.

Valentina鈥檚 professional experience spans marketing, event management, and international project development. Her current research and teaching focus on marketing destinations, services, and experiences, cultural and urban tourism, visitor experience and behaviour, and events.

Valentina has supervised multiple undergraduate, postgraduate, and doctoral students, published widely, and regularly presents at international conferences, contributing to both academic scholarship and industry practice.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2014-2017)
    AUT University, Faculty of Business, Economics and Law, New Zealand
  • Master in International Relations (2005-2007)
    St.Petersburg State University, School of International Relations (St.Petersburg, Russia)
  • BA, International Relations (2001-2005)
    St.Petersburg State University, School of International Relations (St.Petersburg, Russia)

PROFESSIONAL APPOINTMENTS

  • University of Derby (UK)
    Senior Lecturer/ Academic Lead in Business and Management (2017-2025)
    Lecturer in Hospitality and Business (2017)
  • AUT University (New Zealand)
    Associate lecturer, School of Hospitality, Tourism and Events and School of Business and Law (2013-2015)

RESEARCH AREAS / FIELDS

  • Destination marketing, visitor experience and behaviour
  • Event management and marketing
  • Online education & digital pedagogy

RESEARCH PUBLICATIONS

  • Antchak, V., Gorchakova, V., & Rossetti, G. (2022).
    The value of events in times of uncertainty: Insights from balcony performances in Italy during the COVID-19 lockdown. Annals of Leisure Research. https://doi.org/10.1080/11745398.2022.2046117
  • Kotera, Y., Gorchakova, V., Maybury, S., Edwards, A.-M., & Kotera, H. (2022).
    Comparison of Academic Motivation between Business and Healthcare Students in Online Learning: A Concurrent Nested Mixed-Method Study. Healthcare, 10(8). https://doi.org/10.3390/healthcare10081580
  • Gorchakova, V., & Hyde, K. (2022).
    The impact on well-being of experiences at cultural events. Event Management, 26(1), pp. 89-106. https://doi.org/10.3727/152599521X16192004803638
  • Gorchakova, V., & Berdysheva, E. (2024).
    Agility of business events: Case study of SHIFT Business Festival (pp. 84-87). In Event Studies: Theory and Management for Planned Events by Getz, D and Page, S.
  • Gorchakova, V., & Antchak, V. (2021).
    An eventful tourism city: Hosting major international exhibitions in Melbourne. In A. M. Morrison & A. J. Coca-Stefaniak (Eds.), Routledge handbook of tourism cities (pp. 174-186). Abingdon, England: Routledge
  • Gorchakova, V. (2020).
    Creative marketing. In V. Antchak & O. Ramsbottom (Eds.), The fundamentals of event design (pp. 153-176) Abingdon, England: Routledge

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Rahil, W. & Gorchakova, V. (2024)
    Experiences of Afghan female refugees in Germany: a capability approach
    Derby Refugee Conference
    University of Derby, Derby, UK
  • Gorchakova, V. & Rossetti, G. (2021)
    Balconies as event spaces during the COVID-19 lockdown in Italy
    ATLAS Annual Conference 鈥 Tourism 21: Re-building Tourism 鈥 Continuities and Changes
  • Gorchakova, V. (2019)
    3Es experiential framework: a creative approach to events and placemaking
    ATLAS Annual Conference 鈥 Tourism Transformations
    Girona, Spain
Dr. Hoang Ta

Dr. Hoang Ta

Lecturer

Dr. Ta pursued his passion for finance by completing a Bachelor degree with First-Class Honours in Banking and International Finance from Foreign Trade University (2016). He later continued his education in the United Kingdom, earning a Master of Science with Distinction in Banking and Finance from King鈥檚 College London (2017). In 2024, he completed his PhD in Accounting and Finance at the University of Leeds. His doctoral thesis, Essays on CSR Contracting, investigates how sustainability-linked executive compensation influences managerial risk-taking and corporate decision-making.

Before entering academia, Dr. Ta worked in the financial industry as a credit risk modelling specialist at PwC, Techcombank, and OCB, contributing to stress testing and regulatory risk frameworks. He is a certified Financial Risk Manager (FRM庐) by GARP, recognising his professional expertise in managing financial risks in banking institutions.

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Dr. Ta pursued his passion for finance by completing a Bachelor degree with First-Class Honours in Banking and International Finance from Foreign Trade University (2016). He later continued his education in the United Kingdom, earning a Master of Science with Distinction in Banking and Finance from King鈥檚 College London (2017). In 2024, he completed his PhD in Accounting and Finance at the University of Leeds. His doctoral thesis, Essays on CSR Contracting, investigates how sustainability-linked executive compensation influences managerial risk-taking and corporate decision-making.

Before entering academia, Dr. Ta worked in the financial industry as a credit risk modelling specialist at PwC, Techcombank, and OCB, contributing to stress testing and regulatory risk frameworks. He is a certified Financial Risk Manager (FRM庐) by GARP, recognising his professional expertise in managing financial risks in banking institutions.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy in Accounting and Finance (2020 – 2024)
    The University of Leeds, UK
    Thesis: Essays on CSR contracting
  • Master of Science in Banking and Finance (2016 -2017)
    King鈥檚 College London, UK
  • Bachelor of Science in Banking and International Finance (2012-2016)
    Foreign Trade University, Vietnam

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer in Finance (2025 – Current)
  • University of Economics and Business (UEB), Vietnam National University (VNU)
    Lecturer in Finance (2024 – 2025)
  • Techcombank, Vietnam
    Credit Risk Modelling, Senior Associate (2019 – 2020)
  • PricewaterhouseCoopers (PwC), Vietnam
    Risk Consulting, Senior Associate (2018 – 2019)

RESEARCH AREAS / FIELDS

  • Corporate governance and executive compensation
  • Corporate social responsibility (CSR)
  • Banking
  • Labor relations and firm behavior
  • M&A

RESEARCH PUBLICATIONS

  • Nguyen, V., Nguyen, D.T., Giang, T.T.M. and Ta, T.H., (2025)
    The impact of political settings on banks鈥 jumbo mortgage lending: Evidence from US state鈥恈hartered banks under dual banking system. Real Estate Economics.
  • Nguyen, V., Nguyen, D.T., Pham,Q.M. and Ta, T.H., (2025)
    The impact of political settings on bank competition: Evidence from U.S. State-chartered banks. Journal of Public Affairs.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Ta, T.H. (2025)
    International Conference on Sustainable Innovation in Business and Economics (SIBE), 星空传媒
    Paper presentation: 鈥淢anagerial stakeholder-oriented incentives and stock price crash risk鈥
  • Ta, T.H. (2024)
    International Conference on Finance, Accounting and Auditing (ICFAA)
    Paper presentation: 鈥淒igital banking adoption to eliminating bank risks: insights from developed economies鈥
  • Ta, T.H. (2024)
    Interdepartmental Seminar on FinTech, University of Economics and Business, Vietnam National University
    Presentation topic: 鈥淎pplication of Artificial Intelligence in Developing Credit Risk Scorecard Models鈥
  • Ta, T.H. (2023)
    LUBS Doctoral Conference, Leeds University Business School
    Paper presentation: 鈥淢anagerial Stakeholder-Oriented Incentives and Share Repurchases鈥
  • Ta, T.H. (2023)
    Joint Doctoral Seminar Series, hosted by University of Antwerp, University of Ljubljana, Xiamen University and Leeds University Business School
    Paper presentation: 鈥淪takeholder-oriented Incentives in Managerial Compensation and Corporate Risk-taking鈥

AWARDS & HONOURS

  • Best research paper award in LUBS doctoral conference (2023)
  • 3-Year Business School Accounting and Finance Scholarship for PhD study, University of Leeds (2020)

Dr. Madura Thiwanka Pathirana

Dr. Madura Thiwanka Pathirana

Lecturer - Academic Ambassador

Dr. Madura Thivanka Pathirana is a Sri Lankan and Australian academic specializing in sustainable tourism and business management. He holds a Doctor of Business Administration from the University of Wales Trinity Saint David, UK, and currently serves as a Senior Lecturer at Edith Cowan University Sri Lanka. In 2025, he completed a Research Fellowship in Blue Economics and Sustainable Tourism at Griffith University, Australia. His research focuses on eco-innovation, climate-friendly travel, and community-based tourism. Dr. Pathirana has led multiple DFAT Australia鈥揻unded projects promoting sustainable tourism in Sri Lanka and has published widely in international journals. He is dedicated to fostering sustainability-driven leadership and developing future-ready professionals in tourism and business education.

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Dr. Madura Thivanka Pathirana is a Sri Lankan and Australian academic specializing in sustainable tourism and business management. He holds a Doctor of Business Administration from the University of Wales Trinity Saint David, UK, and currently serves as a Senior Lecturer at Edith Cowan University Sri Lanka. In 2025, he completed a Research Fellowship in Blue Economics and Sustainable Tourism at Griffith University, Australia. His research focuses on eco-innovation, climate-friendly travel, and community-based tourism. Dr. Pathirana has led multiple DFAT Australia鈥揻unded projects promoting sustainable tourism in Sri Lanka and has published widely in international journals. He is dedicated to fostering sustainability-driven leadership and developing future-ready professionals in tourism and business education.

ACADEMIC QUALIFICATIONS

  • Doctor of Business Administration (2015 – 2020)
    University of Wales Trinity St David, UK
    Thesis: Sustainable business model for boutique hotel operations
  • Master of Business Administration (2012-2014)
    Cardiff Metropolitan University, UK
  • Bachelor of Arts (Hons) Business Administration (2008-2011)
    Staffordshire University (UK)

PROFESSIONAL APPOINTMENTS听

  • Griffith University, Griffith Institute for Tourism (GIFT)
    Research Fellow (2025)
    Edith Cowan University (Australia, Sri Lanka)
    Senior Lecturer (2021-2025)
  • British School of Commerce (Sri Lanka)
    Lecturer (2019-2021)
  • University of West of England (Sri Lanka)
    Program Lead (2017-2019)
    Senior Lecturer (2017-2019)
    ESOFT Metro Campus (Negombo, Sri Lanka)
    Business School Head (2014-2017)

RESEARCH AREAS / FIELDS

  • Blue Economics and Marine Tourism
  • Regenerative Tourism
  • Sustainable Tourism

RESEARCH PUBLICATIONS听

  • Pathirana, M.T. (2025)
    An examine of eco-tourism potentials in Sri Lanka through digital storytelling, International Journal of Sustainable Tourism, 2(1), 54-96
  • Pathirana, M.T. (2025)
    Empowering Communities Through Gastronomic Tourism: A Sustainable Development Model in Sri Lanka鈥檚 Cultural Triangle, Book chapter, editors Anukrati Sharma, Jeetesh Kumar, Samik RayGastronomic Tourism – Discovering the World through Culinary Journeys. https://www.cabidigitallibrary.org/doi/epdf/10.1079/9781800628854.0008
  • Pathirana, M.T. (2025)
    Sri Lanka鈥檚 tourism: Avoiding Bali 2.0 by balancing growth with preservation. Contemporary Research Topics in Art & Design, 29. Available at: https://doi.org/10.34074/scop.1029017

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Pathirana, M. T., Silva, M. D., & Warnakula, U. S. (2025)
    Youth Cycling Tourism on the Sunshine Coast: Exploring Impacts and Sustainability for Future Generations, Cycling and Society Annual conference 2025, Glasglow, Scotland.
  • Pathirana, M.T. (2025).
    Adapting crisis recovery models to a multi-crisis tourism industry: the case of Sri Lanka. CAUTHE Conference 2025, Brisbane, Australia.
  • Pathirana, M. T., Silva, M. D., & Warnakula, U. S. (2025)
    Balancing Nature-Based Tourism and Ecological Integrity: Mitigating Human-Elephant Conflict in Sri Lanka鈥檚 Protected Areas, Leisure Studies Annual Conference, York, UK
  • Pathirana, M.T., Rathnasri, S., & Sirisena, D.C. (2024).
    Integrating Sustainable Tourism for Mangrove Conservation in Sri Lanka: Insights from Community-Based Management and Eco-Tourism Initiatives. Presented at the International Conference on Mangroves for Sustainability (ICMS), Sri Lanka.
  • Pathirana, M.T. & Putri, A. (2024).
    Enriching Tourist Experiences with Authentic Culinary Journeys: The ‘Sri Lankan Delights’ Initiative. Proceedings of 8th Asia Euro Conference 2023: Tourism, Hospitality & Gastronomy.

RESEARCH GRANTS

  • Pathirana, M.T., Gardiner, S. and Scott, N. (2024)
    DFAT Australia
    Intergovernmental policy recommendations to Sri Lankan government from Australia ($170,000)
  • Pathirana, M.T (2024)
    DFAT Australia
    Equipping youth with skills in sustainable tourism, focusing on promoting eco-friendly tourism practices.
  • Pathirana, M.T (2023)
    DFAT Australia
    Managed and developed training programs for youth, enabling them to adopt sustainable tourism strategies in the Central Province of Sri Lanka

AWARDS & HONOURS

Early Career Researcher of the year 2025

The Council for Australasian Tourism and Hospitality Education (CAUTHE)

Dr. Cao Thuy Linh

Dr. Cao Thuy Linh

Lecturer

Dr. Cao Thuy Linh earned her Ph.D. in Business from Feng Chia University, Taiwan (AACSB-accredited) with a full scholarship, along with an MSc in International Business. She got a bachelor鈥檚 degree in International Business and Economics in Foreign Trade University, Vietnam. She has extensive teaching experience at FPT University and 星空传媒, delivering modules such as International Business, Economics, and Trade. Recognized for her student-centered approach, she received the Excellence Lecturer Award at FPT University. Her research focuses on FDI, international trade, digitalization, and cross-border M&A, with publications in ISI/Scopus journals. She has contributed to Taiwan鈥檚 MOST-funded projects and supervised undergraduate research using advanced econometric and panel-data methods.

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Dr. Cao Thuy Linh earned her Ph.D. in Business from Feng Chia University, Taiwan (AACSB-accredited) with a full scholarship, along with an MSc in International Business. She got a bachelor鈥檚 degree in International Business and Economics in Foreign Trade University, Vietnam. She has extensive teaching experience at FPT University and 星空传媒, delivering modules such as International Business, Economics, and Trade. Recognized for her student-centered approach, she received the Excellence Lecturer Award at FPT University. Her research focuses on FDI, international trade, digitalization, and cross-border M&A, with publications in ISI/Scopus journals. She has contributed to Taiwan鈥檚 MOST-funded projects and supervised undergraduate research using advanced econometric and panel-data methods.

ACADEMIC QUALIFICATIONS听听

  • Doctor of Philosophy (2017 – 2022)

Feng Chia University, Taiwan

Dissertation: Essays on Economic Growth, CrossBorder M&As, and International Trade

  • Master of Science (2016 -2017)

Feng Chia University, Taiwan

Thesis: The Determinants of Completing CrossBorder M&As: An Empirical Analysis of ASEAN Countries

  • Bachelor of Arts (2009-2013)

Foreign Trade University, Vietnam

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (星空传媒)

Lecturer, The Business School (2026 – Current)

  • FPT University (Vietnam)

Lecturer and Researcher, Faculty of Business (2022 – 2025)

  • The University of Economics and Business, Vietnam National University, Hanoi (Vietnam)

Lecturer, Faculty of International Business and Economics (2021 – 2022)

RESEARCH AREAS / FIELDS听

  • International Trade
  • Foreign Direct Investment
  • Consumer Behavior, Global Marketing

RESEARCH PUBLICATIONS听

  • Cao, T.L., Le, T.D, Do, M.Q, Bui, P.Q.D, Nguyen, H.D, & Duong, T.M.H. (2025)

The Impact of Celebrity Entrepreneurship on Celebrity-owned Brand equity & Purchase intention: A cross-national comparison. Journal of Global Marketing, 1-33.

  • Cao, T. L., & Hsu, J. (2025)

Digitalization and country distance in international trade: An empirical analysis of European countries. Telecommunications Policy, 49(1), 102877.

  • Dong, M. C., Cao, T. L., Yoon, Y. J., & Lee, K. J. (2024)

The diverse impacts of economic digitalization on carbon dioxide emissions across countries. Seoul Journal of Economics, 37(2).

  • Dao, T. B. T., Dong, M. C., & Cao, T. L. (2024)

How does FDI matter for economic growth? Evidence from a comparative study in country groups by level of development. Contemporary Economics, 18(4), 376.

  • Dao, T. B. T., Khuc, V. Q., Dong, M. C., & Cao, T. L. (2023)

How does foreign direct investment drive employment growth in Vietnam鈥檚 formal economy? Economies, 11(11), 266.

  • Dong, M. C., Thuy, D. T. B., & Cao, T. L. (2022)

Spatial regional spillover of economic growth: Evidence from Vietnamese provinces. Southeast Asian Journal of Economics, 10(3), 199鈥226.

  • Hsu, J., & Cao, T. L. (2021)

The antecedents of likelihood to completion of crossborder M&As: An empirical analysis of ASEAN countries. Emerging Markets Finance and Trade, 57(10), 2888鈥2906.

  • Cao, T. L., & Hsu, J. (2020)

Asymmetric impact of FDI and international trade on economic growth: Empirical evidence from Taiwan. Journal of Economics and Management, 16, 173鈥191

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Cao, T. L. (2022)

The impact of Foreign Direct Investment on Employment Growth in Vietnam鈥檚 Formal Economy

3rd FPT Education Conference on Business, Economics and Management

FPT University, Ho Chi Minh City, Vietnam

  • Cao, T. L. (2021)

Can Digitalization Reduce Countries鈥 Difference: An Empirical Analysis of European Countries

9th International Conference on International Economic Cooperation and Integration (CIECI)

University of Economics and Business, VNU Hanoi, Vietnam

  • Cao, T. L. (2020)

Patent Rights Enforcement Affect Mergers and Acquisitions: A Panel Data Analysis

3rd International Conference on Contemporary Issues in Economics, Management and Business (CIEMB)

National Economics University, Vietnam

  • Cao, T. L. (2017)

The Determinants of Completing CrossBorder M&As: An Empirical Analysis of ASEAN Countries

Macroeconometric Modelling Workshop

Academia Sinica, Taiwan

RESEARCH GRANTS

  • State-funded project (2022)

Research on Increasing the Participation Rate in Health Insurance, Social Insurance, and Unemployment Insurance in Vinh Phuc Province.

AWARDS & HONOURS

  • Excellence Lecturer (2022)

FPT University

  • Best Paper Award (2022)

FPT Education Conference on Business, Economics and Management

  • Outstanding Academic Paper (2017)

Feng Chia University, Taiwan

  • Full Scholarship for international PhD student (2017)

Feng Chia University, Taiwan

Dr. Chia-Liang Lin

Dr. Chia-Liang Lin

Lecturer

Before joining 星空传媒, Chia-Liang Lin served as a Full Professor at the Quzhou College of Technology. He holds a Ph.D. in Mathematics under the supervision of Professor Dr. Theodore Simos (Highly Cited Researcher in Mathematics), General Department, National & Kapodistrian University of Athens. He has substantial related research and teaching experience.

With more than 10 Years of experience in the Multimedia Design Industry, multitasking in Lighting, Rendering and Compositing for a lot of animated short films. He is known for his expertise in 3D Animation (Maxon Cinema 4D and Autodesk Maya), Arnald, RenderMan, V-Ray, Mental Ray and other professional renderers. In addition, He has skills in Computer Programming (C#, Python and Java), Gaming Engine Technologies (Unity3D and Unreal Engine), Augmented Reality (Vuforia SDK), Motion Graphic Design, Responsive Website Development (CSS3 and HTML5), Nuke, Fusion and After Effects.

In recent years, he has been the author or co鈥恆uthor of 45 original research papers in English, all of which have already appeared in international refereed journals or conferences, including 40 papers in SSCI (ISI 鈥 Web of Science) and SCIE (ISI 鈥 Web of Science). In the meantime, he was invited to be technical committee members of many international conferences such as ICDTE 2018, ICDTE 2019, ICETT 2020. Also, he was the reviewer of international refereed journals, containing Natural Product Communications (SCIE), Cell Proliferation (SCIE), Electronics (), Mathematics (SCIE), Sustainability (SSCI) and SAGE Open (SSCI).

In addition, his works won many prestigious international design awards, including A鈥 Design Award, Graphis Design Annual, Graphis Poster Annual and Golden Crown International Design Award.

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Before joining 星空传媒, Chia-Liang Lin served as a Full Professor at the Quzhou College of Technology. He holds a Ph.D. in Mathematics under the supervision of Professor Dr. Theodore Simos (Highly Cited Researcher in Mathematics), General Department, National & Kapodistrian University of Athens. He has substantial related research and teaching experience.

With more than 10 Years of experience in the Multimedia Design Industry, multitasking in Lighting, Rendering and Compositing for a lot of animated short films. He is known for his expertise in 3D Animation (Maxon Cinema 4D and Autodesk Maya), Arnald, RenderMan, V-Ray, Mental Ray and other professional renderers. In addition, He has skills in Computer Programming (C#, Python and Java), Gaming Engine Technologies (Unity3D and Unreal Engine), Augmented Reality (Vuforia SDK), Motion Graphic Design, Responsive Website Development (CSS3 and HTML5), Nuke, Fusion and After Effects.

In recent years, he has been the author or co鈥恆uthor of 45 original research papers in English, all of which have already appeared in international refereed journals or conferences, including 40 papers in SSCI (ISI 鈥 Web of Science) and SCIE (ISI 鈥 Web of Science). In the meantime, he was invited to be technical committee members of many international conferences such as ICDTE 2018, ICDTE 2019, ICETT 2020. Also, he was the reviewer of international refereed journals, containing Natural Product Communications (SCIE), Cell Proliferation (SCIE), Electronics (), Mathematics (SCIE), Sustainability (SSCI) and SAGE Open (SSCI).

In addition, his works won many prestigious international design awards, including A鈥 Design Award, Graphis Design Annual, Graphis Poster Annual and Golden Crown International Design Award.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2019 – 2024)

National & Kapodistrian University of Athens, Greece

  • Master of Arts (2007 -2009)

National Dong Hwa University, Taiwan

  • Bachelor of Arts

Chang Jung Christian University, Taiwan

PROFESSIONAL APPOINTMENTS

  • 星空传媒

Lecturer (2026 – Current)

  • Quzhou College of Technology (China)

Professor (2025)

  • Huzhou University (China)

Associate Professor (2021 – 2023)

  • Ningbo Polytechnic (China)

Associate Professor (2018 – 2020)

  • Founder CEO (Taiwan)

Deep Vision Studio (2017 – Current)

  • Chang Jung Christian University (Taiwan)

Lecturer to Assistant Professor (2010 – 2017)

RESEARCH AREAS / FIELDS

  • Applied Numerical Analysis
  • Computational Sciences
  • Multi-Criteria Decision-Making (MCDM)

RESEARCH PUBLICATIONS

  • Lin, C.鈥揕., Chen, J.鈥揓., Simos, T. E. & Tsitouras, Ch. (2019)

鈥淓volutionary derivation of sixth order P–stable SDIRKN methods for the solution of PDEs with the Method of Lines,鈥 Mediterranean Journal of Mathematics, 16(3), DOI: 10.1007/s00009-019-1336-8 [SCIE, ESI Highly Cited Paper]

  • Lin, C.鈥揕., Hsu, C.鈥揥., Simos, T. E. & Tsitouras, Ch. (2019)

鈥淓XPLICIT, SYMMETRIC, HYBRID, SIX鈥揝TEP, EIGHTH ORDER METHODS FOR SOLVING y”= f(x, y),鈥 Applied and Computational Mathematics, 18(3) [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2020)

鈥淎 complete in phase FiniteDiffrnc algorithm for DiffrntEqutins in chemistry,鈥 Journal of Mathematical Chemistry, 58(4), DOI: 10.1007/s10910-020-01125-2 [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2020)

鈥淐omplete in Phase Method for Problems in Chemistry,鈥 Journal of Mathematical Chemistry, DOI: 10.1007/s10910-020-01136-z [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2021)

鈥淎 new finite difference method with optimal phase and stability properties for problems in chemistry,鈥 Journal of Mathematical Chemistry, 59(4), DOI: 10.1007/s10910-021-01222-w [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2021)

鈥淎 New Method with Vanished Phase-Lag and its Derivatives of the Highest Order for Problems in Quantum Chemistry,鈥 Journal of Mathematical Chemistry, 59(4), DOI: 10.1007/s10910-021-01222-w [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2022)

鈥淎 multistep conditionally P-stable method with phase properties of high order for problems in quantum chemistry,鈥 Journal of Mathematical Chemistry, vol. 60, DOI: 10.1007/s10910-022-01326-x [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2022)

鈥淎 phase-fitting, first, second and third derivatives phase-fitting singularly P-stable economical two-step method for problems in quantum chemistry,鈥 Journal of Mathematical Chemistry, vol. 60, DOI: 10.1007/s10910-022-01373-4 [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2022)

鈥淎 Phase-Fitting Singularly P-Stable Cost-Effective Two-Step Method for Solving Chemistry Problems,鈥 Journal of Mathematical Chemistry, DOI: 10.1007/s10910-022-01395-y [SCIE]

  • Ma, Y.鈥揧., Chen, J.鈥揓. & Lin C.鈥揕. (2022)

鈥淩esearch on the Priority of Service Quality Index for Online English Teaching during the COVID-19 Pandemic: Dual Perspective,鈥 Mathematics, 10(19), DOI: 10.3390/math10193642 [SCIE]

  • Lin, C.鈥揕., Chen, J.鈥揓. & Ma, Y.鈥揧. (2023)

鈥淩anking of Service Quality Solution for Blended Design Teaching Using Fuzzy ANP and TOPSIS in the Post-COVID-19 Era,鈥 Mathematics, 11(5), DOI: 10.3390/math11051255 [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2023)

鈥淧hase-fitting, singularly P-stable, cost-effective two-step approach to solving problems in quantum chemistry with vanishing phase-lag derivatives up to order 6,鈥 Journal of Mathematical Chemistry, 60, DOI: 10.1007/s10910-023-01461-z [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2023)

鈥淗ighly efficient, singularly P-stable, and low-cost phase-fitting two-step method of 14th order for problems in chemistry,鈥 Journal of Mathematical Chemistry, 61(7), DOI: 10.1007/s10910-023-01470-y [SCIE]

  • Lin, C.鈥揕., Hsu, C.鈥揧. & Ting, C.鈥揌. (2024)

鈥淩esearch on the Key Influencing Goals for Visual Design Sustainability: A Dual Perspective,鈥 Sustainability, 16(5), DOI: 10.3390/su16051885 [SSCI]

  • Zhu, J. & Lin, C.鈥揕. (2024)

鈥淩esearch on Service Quality for China鈥檚 Ceramic Product Design Industry,鈥 Mathematics, DOI: 10.3390/math12182827 [SCIE]

  • Lin, C.鈥揕. (2024)

鈥淪ustainable Design Factors and Solutions Analysis and Assessment for the Graphic Design Industry: A Hybrid Fuzzy AHP鈥揊uzzy MARCOS Approach,鈥 Mathematics, 12(24), DOI: 10.3390/math12244014 [SCIE]

  • Lin, C.鈥揕. & Simos, T. E. (2025)

鈥淭he application of a fourteenth-order phase-fitting approach to enhance chemical problem-solving,鈥 Journal of Mathematical Chemistry, DOI: 10.1007/s10910-024-01701-w [SCIE]

  • Ma, Y.鈥揧. & Lin, C.鈥揕. (2025)

鈥淜ey influencing service quality index evaluation and ranking for online physics teaching in the post-COVID-19 era: A hybrid fuzzy ANP-GRA approach,鈥 Evaluation and Program Planning, DOI: 10.1016/j.evalprogplan.2025.102590 [SSCI]

  • Lin, C.鈥揕. & Simos, T. E. (2025)

鈥淟ow-order efficient Adams鈥揃ashforth鈥揗oulton methods for first-order IVPs with oscillating solutions,鈥 Journal of Mathematical Chemistry, DOI: 10.1007/s10910-025-01727-8 [SCIE]

  • Xue, S. & Lin, C.鈥揕. (2025)

鈥淚ntegrated fuzzy MCDM for consumer-driven ceramic manufacturing sustainability within the UN SDGs framework,鈥 Scientific Report, DOI: 10.1038/s41598-025-25637-6 [SCIE]

AWARDS & HONOURS

  • A鈥 Design Award (2023)

Bronze Winner

Category: Graphics, Illustration and Visual Communication Design

  • A鈥 Design Award (2021)

Iron Winner

Category: Graphics, Illustration and Visual Communication Design

  • Graphis Design Annual (2020)

Silver Winner

Category: Poster

  • Graphis Poster Annual (2020)

Honourable Mention

Category: Public & Social Services

  • Golden Crown International Design Award (2019)

Bronze Award

Category: Academic

Don Hickerson

Don Hickerson

Associate Lecturer - Academic Ambassador

Don completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an Honours degree in Sociology from Lakehead University. During this time an Internship at the Vietnam National University greatly altered his research focus, which he used to complete a Masters in Sociology at the University of Western Ontario and furthering this focus as a PhD student. In 2015 Don took formal leave from his PhD work at Western to concentrate on being a father. Don has recently reconvened his doctoral journey and is currently completing his Doctor of Business Administration at Edgewood College.

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Don completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an Honours degree in Sociology from Lakehead University. During this time an Internship at the Vietnam National University greatly altered his research focus, which he used to complete a Masters in Sociology at the University of Western Ontario and furthering this focus as a PhD student. In 2015 Don took formal leave from his PhD work at Western to concentrate on being a father. Don has recently reconvened his doctoral journey and is currently completing his Doctor of Business Administration at Edgewood College.

ACADEMIC QUALIFICATIONS

  • Doctoral Candidate, currentEdgewood College-University of Wisconsin, USA
  • PhD Student (2014)Western University, Canada
  • Postgraduate Certificate on Contract Law (2022)HarvardX, Harvard Law School
  • Master of Arts, Sociology – Specialised in Migration and International Relations (2012)
    The University of Western Ontario, Canada
  • Bachelor of Arts (Hons) Sociology and Psychology (Double) (2007)
    Lakehead University, Canada
  • Bachelor of Arts, Business Administration (1990)
    Confederation College, Canada

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Associate Lecturer
  • CIEM (Vietnam)
    Consultant and Educator (2017 – 2019)
  • Singapore International School (Vietnam)
    A-Levels Business Studies Teacher (2015-2017)
  • Western University (Canada)
    Assoc. Lecturer (2012-2015)

RESEARCH AREAS

  • Generative AI and foundational models and their applications and impacts
  • Networks and symbolic boundary construction
  • Small scale economic creation and in-group dynamics
  • Gender and governance issues in Asia

RESEARCH PUBLICATIONS

  • A Peak Behind the Curtain: Using Step-Around Prompt Engineering to Identify Bias and Misinformation in Generative AI and Foundation Models. In progress. Publishing pending.
  • GenAI Detection Tools, Adversarial Techniques, and Implications for Inclusivity in Higher Education. September 2024. International Journal of Educational Technology in Higher Education 21(1)DOI: 10.1186/s41239-024-00487-w. License CC BY 4.0
  • Game of Tones: Faculty detection of GPT-4 generated content in university assessments.May 2023. DOI: 10.48550/arXiv.2305.18081. License CC BY-NC-ND 4.0
  • Detection of GPT-4 Generated Text in Higher Education: Combining Academic Judgement and Software to Identify Generative AI Tool Misuse. October 2023. Journal of Academic Ethics 22(1):1-25DOI: 10.1007/s10805-023-09492-6
  • Hickerson, D (2020) Under Review
    Heavy Metal Thunder: Understanding the Hard-Core Motorcyclist, in The Qualitative Report 2022. Pending Publication.
  • Chan, A. (2019)
    Xi Jinping: Political Career, Governance, and Leadership, 1953-2018. Oxford University Press.
    Guest editorial assistant. ISBN: 9780197615249
  • Hickerson, D, (2012)
    The Cross-Border Migrant Experience in Lang Son Province, Northern Viet Nam. E-TD Repository. University of Western Ontario. 937. https://ir.lib.uwo.ca/etd/937

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Hickerson, D. (2024)A Peak Behind the Curtain: Using Step-Around Prompt Engineering to Identify Bias and Misinformation in Generative AI and Foundation Models.星空传媒 x SU Research Symposium星空传媒, Staffordshire University, UK
  • Hickerson, D. (2024)Giga Hurts: The Environmental Side Effects of the AI Manufacturing MadnessInternational Conference on Green Sustainable Technology and Management 2024 (ICGSTM2024),
  • Hickerson, D. (2012)
    Small-Scale Trade as a Reaction to Economic Disadvantage
    Migration and Ethnic Relations 2012 Conference.
    University of Western Ontario, Canada
  • Hickerson, D. (2010)
    The Mechanics of In-group Formation and Inclusion
    The Qualitatives Conference
    Wilfrid Laurier University 2010, Canada
  • Hickerson, D. (2008)
    Potential Causes in the Under-Reporting of Sexual Violence in Vietnam
    International Student Research Conference (Special Address)
    Lakehead University, Canada

RESEARCH GRANTS

  • Belanger, D.; Hickerson, D., et.al. (2012) Canada Research Council: UWO
  • The Economic Options for Working Women in Vietnam Study. The University of Western Ontario ($150,000)
  • Hickerson, D.; et al. (2008) World University Service Canada. Establishing working relationships within various employment sectors in Vietnam. ($20,000)
  • Hickerson, D. (2007) Rotary International Scholarship Award. Funding to foster international study and research. ($12,000)

AWARDS & HONOURS

  • Outstanding Research Award (2012)The University of Western Ontario鈥楻ecognition for outstanding and impactful research in developing fields of study.鈥
  • International Rotary Scholar (2007) 鈥楩or innovation and exemplary use of technology in higher education鈥.
Darius Postma

Darius Postma

Associate Lecturer

Raised in South Africa, Darius emigrated to the UK in 2003, working in various hospitality management roles. He completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership through Brighton School of Business and Management in 2014. In 2015 he relocated to Vietnam to manage a 5* Luxury Cruise Boat in Ha Long Bay and later held the position of CSR Director for the Holding Company. He resumed his studies in 2019, completing a Master of Business Administration through the London Metropolitan University.

He has more than 20 years of hospitality industry experience across various sectors and has been a passionate contributor to supporting the protection of Vietnam鈥檚 Natural Heritage through the initiation of multiple projects.

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Raised in South Africa, Darius emigrated to the UK in 2003, working in various hospitality management roles. He completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership through Brighton School of Business and Management in 2014. In 2015 he relocated to Vietnam to manage a 5* Luxury Cruise Boat in Ha Long Bay and later held the position of CSR Director for the Holding Company. He resumed his studies in 2019, completing a Master of Business Administration through the London Metropolitan University.

He has more than 20 years of hospitality industry experience across various sectors and has been a passionate contributor to supporting the protection of Vietnam鈥檚 Natural Heritage through the initiation of multiple projects.

ACADEMIC QUALIFICATIONS

  • Master of Higher Education (2018)
    London Metropolitan University, England (UK)
  • BTEC Level 7 Extended Diploma in Strategic Management and Leadership (2012-2014).
    Brighton School of Business and Management, England (UK)

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Lecturer (2019 – Current)
  • Safestay PLC (England)
    National Operations Director, England (Secondment Role, 2018)
  • HG Holdings, Vietnam
    CSR Director (2016-2017)
    Au Co Cruise Director (2015-2016)
  • Mercure London Greenwich, England
    Management Support (2015)
  • Premier Inn, England
    Cluster General Manager (2011-2014)
    General Manager (2010)
Ajay Pillai

Ajay Pillai

Associate Lecturer

Ajay Kumar Pillai is employed as a full-time faculty in 星空传媒 (星空传媒) and is the programme leader for Finance and Economics.

He has an MBA from University of Surrey, UK and holds certificates from The Chartered Institute of Management Accountants, UK (CIMA) and The Institute of Company Secretaries of India (ICSI). His main research areas are behavioural management accounting and corporate governance, and he has written several articles and conducted several workshops.

He is currently pursuing his PhD in Business Administration on the impact of contextual factors influencing strategic cost allocation adoption and its mediating role in the service industry. He has more than fifteen years of experience and has lectured in different countries.

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Ajay Kumar Pillai is employed as a full-time faculty in 星空传媒 (星空传媒) and is the programme leader for Finance and Economics.

He has an MBA from University of Surrey, UK and holds certificates from The Chartered Institute of Management Accountants, UK (CIMA) and The Institute of Company Secretaries of India (ICSI). His main research areas are behavioural management accounting and corporate governance, and he has written several articles and conducted several workshops.

He is currently pursuing his PhD in Business Administration on the impact of contextual factors influencing strategic cost allocation adoption and its mediating role in the service industry. He has more than fifteen years of experience and has lectured in different countries.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration
    University of Surrey, UK
  • CIMA Adv Dip MA
    Chartered Institute of Management Accountants, UK

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Teaching Fellow (2020 – Current)
    Programme Leader, Finance and Economics
  • MDIS (Singapore)
    Senior Lecturer (2008 – 2020)
    Academic Quality Lecturer, University of Bradford, UK (2008-2015)
    Local Program Director for MSc Finance, Grenoble Ecole de Management, France (2012-2015)
    Chairman – Internal Exam Board, MDIS (2010-2020)
    Adjunct Lecturer, Southern Cross University (2010-2016)
    Module Leader for MDIS Tashkent, China, India and Malaysia (2008-2020)

RESEARCH AREAS

  • Strategic cost allocation
  • Executive Compensation
  • Curriculum innovation

RESEARCH PUBLICATIONS

  • Pillai, A.K., Pereira, M., Luong K.H., & Roe J. (2022)
    Curriculum Innovation in Vietnam: A Study on Teachers鈥 Attitudes using the Dimensions of ACB (Affective, Cognitive and Behavioral) Model.
    Vietnam Journal of Education, 6(1),20-30.
    ISSN: 2588-1477
  • Pillai, A.K., Tan K.C., & Teo, Z.X.H.(2020)
    Key Influences on Cost Allocation Adoption: The Role of Managerial Characteristics, Personality Traits, Behavioural Intention and Decision Styles
    Journal of Business, Sciences and Technology, 2(1),1-47.
    ISSN: 2737-5471
  • Pillai, A.K. (2008)
    A review of literature on behavioural cost allocation with recommendations for future research.
    The ICFAI Journal of Behavioural Finance, 5(3),40-53.
    ISSN: 0972-9089

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Redesigning Pedagogy International Conference, NIE, Singapore (2022)
    Redesigning Pedagogy: Using Decomposed Theory of Planned Behavior (DTPB) to examine educators鈥 behavioural intention towards implementing TPACK.
  • Workshop on SPSS (2020)
    For Doctoral and Postgraduate Students
    MDIS Singapore
  • Interdisciplinary Workshop, MDIS, Singapore (2016)
    Are you left-brained or right-brained? And why does it matter?
  • German Talk Centre, Singapore (2012)
    Business Talk on 鈥淔raud and Internal Control鈥
  • Accounting and Finance Workshops, Singapore (2010-2019)
    Conducted Accounting and Finance workshops for Visiting Chinese, Indonesian, Japanese, Korean and Russian students.
Alex Gaja Ortega

Alex Gaja Ortega

Associate Lecturer

After completing a Master’s Degree in Architecture and various other academic, professional and research experiences in Spain, Poland, France and Japan, in 2015, Alex arrived in Vietnam, where he developed his career both in design consultancy for international offices and higher education.

Among his recent professional milestones worth highlighting is the Cityscape Awards in 2019 for the Mui Dinh South Resort design, in which he was the Project Manager. In higher education, he is appreciated for his devotion to students and organizing engaging activities such as professional collaborations, field trips, events, etc. Alex is currently developing a Doctorate in ethnic minorities in Vietnam. He is an outgoing Spaniard who enjoys nature trips and embraces cultural appreciation.

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After completing a Master’s Degree in Architecture and various other academic, professional and research experiences in Spain, Poland, France and Japan, in 2015, Alex arrived in Vietnam, where he developed his career both in design consultancy for international offices and higher education.

Among his recent professional milestones worth highlighting is the Cityscape Awards in 2019 for the Mui Dinh South Resort design, in which he was the Project Manager. In higher education, he is appreciated for his devotion to students and organizing engaging activities such as professional collaborations, field trips, events, etc. Alex is currently developing a Doctorate in ethnic minorities in Vietnam. He is an outgoing Spaniard who enjoys nature trips and embraces cultural appreciation.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2021 – Current)
    Doctoral School TESC
    University of Toulouse Jean Jaures, France
    Thesis (unfinished): Green architecture assessment of Vietnamese ethnic minorities through its comparison. Contemporary industry application.
  • Master of Architecture* (2008 – 2015)
    University of Polytechnic University of Valencia, Spain
    Warsaw University of Technology, Poland
    Mie University, Japan
    *Equivalent to Bachelor + Master’s degree, level 7 on European Qualifications Framework.

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Teaching Fellow, Contemporary Creative Practices Programme (2021 – Current)
  • Hanoi Architectural University (Vietnam)
    Associate Lecturer (2019 – 2021)
    Lectures for the Advanced Training Program
  • NQH Architects (Vietnam)
    Senior Project Architect & Lead Architect (2019 – 2021)
    Project management, architecture & urban pl., representation, official conference.
  • HCM University of Technology & Education (Vietnam)
    Associate Lecturer (2019 – 2021)
    Lectures for the High-Quality Training Program
  • University of Architecture Ho Chi Minh City (Vietnam)
    Visiting Lecturer (2020 – 2020)
    Lectures for the Architecture Degree
  • NDA Group (France & Vietnam)
    Senior Architect & Project Manager (2018 – 2019)
    Lectures for the Architecture Degree
  • Huni Architects (France & Vietnam)
    Architect & HCMC representative (2018 – 2018)
    Representation, arch. design, construction site control, business development
  • CPG Consultants Singapore (Vietnam)
    Architect (2017 – 2017)
    Urban planning, architectural design, client meeting, site visit and control, detailing, competitions.
  • PSB College (Vietnam)
    Associate Lecturer (2016 – 2017)
    Lectures at Vietnam’s campus/branch of the Singaporean institution

RESEARCH AREAS

  • Sustainability and Green design
  • Ethnic minority of Vietnam and Adaptation
  • Standardization of Sustainable Design

RESEARCH PUBLICATIONS

  • Gaja Ortega, A. (2019)
    Sustainable Architecture in Vietnam CIVILTECH 2019 proceeding. Edition HCMUTE. ISBN: 978-604-73-6847-1
  • Gaja Ortega, A. (2019)
    Standardization of Sustainable Architecture ICACE 2019 proceeding. Edition HAU. ISBN T.B.D.
  • Gaja Diaz, F. – Contributor Gaja Ortega, A. (2009)
    Un futuro para el pasado. Edition UPV. ISBN: 9788483634844

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Gaja Ortega, A. (2020)
    Graduation Jury member
    Architecture Degree Graduation
    University of Architecture HCM. Vietnam
  • Gaja Ortega, A. (2020)
    Competition Jury member
    Teacher’s Day design competition
    University of Technology and Education HCM. Vietnam
  • Gaja Ortega, A. (2019)
    Green Office and Sustainable Architecture
    Green Talks Conference – Presenter
    Vietnam German University. Vietnam
  • Gaja Ortega, A. (2019)
    Sustainable Architecture in Vietnam
    CIVILTECH International Conference. Presenter.
    University of Technology and Education HCM. Vietnam

RESEARCH GRANTS

  • Gaja Ortega, A. (2014)
    Special Researcher Program – Mie University (Japan)
    Project to be developed: Seminar-house in Toba-shi (2.000.000 JPY)
Fraser Harrison

Fraser Harrison

Associate Lecturer
Programme Lead - Software Engineering

Born in Scotland, Fraser completed a Software Engineering degree (Bachelor of Engineering with Honours) from Edinburgh Napier University in 2013. With a primary focus on machine learning and genetic algorithms.

After graduating, Fraser worked as a software developer in the oil and gas industry and as a cloud-based consultant developing and customizing customer relationship management software.

In 2016 Fraser moved to Vietnam and worked for the British Embassy, managing their IT infrastructure, before moving to a cyber-security related role. In 2020, Fraser returned to academia, completing a Master of Software Engineering focusing on “progressive web” applications.

Fraser is currently working on various research projects relating to how we teach computer science and computational thinking.

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Born in Scotland, Fraser completed a Software Engineering degree (Bachelor of Engineering with Honours) from Edinburgh Napier University in 2013. With a primary focus on machine learning and genetic algorithms.

After graduating, Fraser worked as a software developer in the oil and gas industry and as a cloud-based consultant developing and customizing customer relationship management software.

In 2016 Fraser moved to Vietnam and worked for the British Embassy, managing their IT infrastructure, before moving to a cyber-security related role. In 2020, Fraser returned to academia, completing a Master of Software Engineering focusing on “progressive web” applications.

Fraser is currently working on various research projects relating to how we teach computer science and computational thinking.

ACADEMIC QUALIFICATIONS

  • Master of Software Engineering (2021 – 2022)
    Staffordshire University, England
  • Bachelor of Engineering (Hons) Software Engineering (2009-2013)
    Edinburgh Napier University, Scotland

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Industry Expert, Computer Science & Artificial Intelligence (2020 – Current)
  • Foreign and Commonwealth Office, British Embassy (Vietnam)
    Post Security Manager (Physical and cybersecurity) (2020 – 2021)
    ITSO (Local sysadmin) (2017 鈥 2019)
  • Redspire Ltd
    Cloud CRM Consultant (2015-2016)
  • CAN offshore
    Software Developer (2013-2015)

RESEARCH AREAS

  • Computer Science Pedagogy
  • Progressive Web applications
Olivier de Chauliac

Olivier de Chauliac

Associate Lecturer
Programme Lead - International Hospitality Management

Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly for the Food & Beverage one.

After successfully spending 1 year in England as an assistant Event Manager, he went to undertake his study in Switzerland where he graduated at 24 years old with a Bachelor of Arts in Hospitality, Tourism and Event Management. After reaching Viet Nam in 2011 Olivier has worked for several entities around Sai Gon mainly as Food & Beverage Manager. His industry鈥檚 experience includes the opening of level 50, 51 & 52 of the Bitexco Tower, the pre-opening of the Reverie Hotel while being group assistant FB Manager of WMC and MGM Grand Ho Tram as well as.

Olivier then went to pass on his Culinary Arts Diploma in Philippines before joining back Viet Nam where he worked as a consultant for the 鈥淗oa Tuk鈥 Group as well as being a hospitality lecturer at the same time. He successfully graduated Summa Cum Laude in 2020 with a Master of Science in Hospitality Management and currently working on completing his Phd.

Olivier is driven by the hospitality industry and has several passions on the side from being an adrenaline junky, many sports and a passion for Formula 1 and Video Gaming as well as every nerdy subjects he could find.

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Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly for the Food & Beverage one.

After successfully spending 1 year in England as an assistant Event Manager, he went to undertake his study in Switzerland where he graduated at 24 years old with a Bachelor of Arts in Hospitality, Tourism and Event Management. After reaching Viet Nam in 2011 Olivier has worked for several entities around Sai Gon mainly as Food & Beverage Manager. His industry鈥檚 experience includes the opening of level 50, 51 & 52 of the Bitexco Tower, the pre-opening of the Reverie Hotel while being group assistant FB Manager of WMC and MGM Grand Ho Tram as well as.

Olivier then went to pass on his Culinary Arts Diploma in Philippines before joining back Viet Nam where he worked as a consultant for the 鈥淗oa Tuk鈥 Group as well as being a hospitality lecturer at the same time. He successfully graduated Summa Cum Laude in 2020 with a Master of Science in Hospitality Management and currently working on completing his Phd.

Olivier is driven by the hospitality industry and has several passions on the side from being an adrenaline junky, many sports and a passion for Formula 1 and Video Gaming as well as every nerdy subjects he could find.

 

ACADEMIC QUALIFICATIONS

  • UBIS Geneva, Switzerland
    DBA in Hospitality and Tourism Management (2022- Onward)
  • FIU 鈥 Florida International University, Florida, USA
    MBA in Hospitality and Tourism Management (2020)
  • AHLEI 鈥 USA
    Leadership Certificate in Hospitality Management (2020)
  • TEFL INTERNATIONAL, Compass Education Campus, Ho Chi Minh City, Vietnam
    TESOL TEFL Certificate (2014)
  • ISCHAM, Manila, Philippines
    Certificate in Culinary Arts & Kitchen Management (2014)
  • Glion Institute of Higher Education, Bulle, Switzerland
    Bachelor鈥檚 degree of Art in Hospitality Management and Event Management (2011)

 

PROFESSIONAL APPOINTMENTS

  • RMIT Vietnam, Ho Chi Minh, Viet Nam
    Associate Lecturer in Hospitality & Tourism Management (2018-2022)
  • PSB College, International Singaporean University
    Associate Lecturer in Hospitality & Tourism Management (2015-2018)
  • Nguyen Tat Thanh University, Vietnam
    Associate Lecturer in Hospitality & Tourism Management (2015-2018)
  • Anh Tukk, Hoa Tuc Group, HCMC, Vietnam
    F&B Consultant, Acting Operation Manager (2015-2017)
  • The Grand Ho Tram 鈥 Former MGM, Ba Ria, Vung Tau, Vietnam
    Food & Beverage Manager (2014)
  • The Reverie, WMC Group, HCMC, Vietnam
    Assistant Group Food & Beverage Manager (2012)
  • Saigon Gourmet Group, Pre opening team 鈥 HCMC, Vietnam
    Assistant Food & Beverage Manager (2011-2012)
  • Le Gruyerien, Bulle, Switzerland
    Restaurant Manager (2010-2011)
  • Park Hyatt, HCMC, Vietnam
    Controller Receiver (internship) (2010)
  • G.I.H.E., Montreux, Switzerland
    Maitre d鈥橦otel (internship) (2008)
  • Heywood Mount Hotel, Tenby, Wales, UK
    Assistant Event & Restaurant Manager (2007-2018)

 

RESEARCH AREAS / FIELDS

  • Hospitality and Tourism Management
  • Food and Beverage Management and Operational Practices
  • Emotional Intelligence in service Quality Management
  • Service Quality Management
Mark Harris

Mark Harris

Senior Teaching Fellow
Discipline Lead - Business (University of London)

Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving academia and training with KPMG as a Chartered Accountant.

In 1994, Mark emigrated to Singapore and began teaching at the University of London, which he continued for over 20 years, before joining 星空传媒 in 2015.

Mark has also taught short-term assignments for the University of London in Bermuda, India, Indonesia, Pakistan and Zimbabwe.

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Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving academia and training with KPMG as a Chartered Accountant.

In 1994, Mark emigrated to Singapore and began teaching at the University of London, which he continued for over 20 years, before joining 星空传媒 in 2015.

Mark has also taught short-term assignments for the University of London in Bermuda, India, Indonesia, Pakistan and Zimbabwe.

ACADEMIC QUALIFICATIONS

  • Master of Philosophy (1987 – 1989)
    The University of Buckingham, UK
    Thesis: The Ineffectiveness of Economic Sanctions on Rhodesia
  • Bachelor of Science (Hons) Economics (1981-1984)
    The University of Buckingham, UK

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Senior Lecturer (2015 – Current)
  • Singapore Institute of Management (Global Education)
    Senior Lecturer (2008 – 2014)

RESEARCH AREAS

  • The economics of Philately
  • Cracking the secret formula of the Monetary Authority of Singapore (MAS)
  • Game theory
LTM Maredi (In Memoriam)

LTM Maredi (In Memoriam)

Senior Teaching Fellow

Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 2007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the program and joined the Institute. Maredi has worked in academia from 2010 at various universities in South Africa where he focused on teaching Management Accounting and Finance. In 2020 he moved to Vietnam and worked in various universities that teach UK-based business programs such as the University of Greenwich. Maredi is currently reading for a PhD.

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Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 2007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the program and joined the Institute. Maredi has worked in academia from 2010 at various universities in South Africa where he focused on teaching Management Accounting and Finance. In 2020 he moved to Vietnam and worked in various universities that teach UK-based business programs such as the University of Greenwich. Maredi is currently reading for a PhD.

 

ACADEMIC QUALIFICATIONS

  • Master of Commerce in Financial Management (2014-2015)

University of Pretoria (ZA)

  • Certificate in the Theory of Accounting (2006)

University of Johannesburg (ZA)

  • Bachelor of Commerce (Hons) Accounting (2003-2006)

University of Johannesburg (ZA)

 

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)

Senior Teaching Fellow (2023 – Current)

Accounting and Finance

  • Gia Dinh University (Vietnam)
Jonathan Neale

Jonathan Neale

Senior Teaching Fellow

Mr Neale has been CEO of two consultancies and successfully restored over 23 different businesses to profitability before entering higher education. He taught in the UK and Abu Dhabi before coming to Vietnam.

His first degree was from Dalhousie University (Canada), he later completed an MBA at Heriot-Watt University (Scotland) and a PGCE at York St. John University (England).

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Mr Neale has been CEO of two consultancies and successfully restored over 23 different businesses to profitability before entering higher education. He taught in the UK and Abu Dhabi before coming to Vietnam.

His first degree was from Dalhousie University (Canada), he later completed an MBA at Heriot-Watt University (Scotland) and a PGCE at York St. John University (England).

ACADEMIC QUALIFICATIONS

  • PhD Student (formerly enrolled) (2011 – 2012)
    University of York
    Doctoral research on International Business Strategy (investigating the managerial economics of pursuing international expansion with concentration on foreign direct investment from the UK and Canada into Eastern Europe)
  • Postgraduate Certificate in Higher Education (2005)
    York St John University
  • Master of Business Administration (1994 – 1996)
    Heriot-Watt University
  • Bachelor of Science (Kinesiology) (1982 – 1985)
    Dalhousie University

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Programme Leader, Student Support; Senior Teaching Fellow (2013-present)
  • Higher Colleges of Technology (Abu Dhabi, UAE)
    Senior Lecturer: Economics (2009-2010)
  • York St. John University (York) (2002 – 2007)
    Senior Lecturer

RESEARCH AREAS

  • Total Factor Productivity as a measure of firm performance
  • Foreign Direct Investment and Strategic Choice
  • International Economic Development; the role of Entrepreneurship

RESEARCH PUBLICATIONS

  • Foreign Direct Investment into Central and Eastern Europe: Determinants of strategic choice 2006

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Presented 鈥淔oreign Direct Investment into Central and Eastern Europe: Determinants of strategic choice鈥 to EUNIP 2006
Joey Lai

Joey Lai

Senior Teaching Fellow

Joey is from Malaysia, and she has been teaching at international universities/colleges for more than 15 years. Before joining the education industry, she had worked in banking and financial services in Malaysia.

Joey came to Vietnam in 2007 and has served in 星空传媒 since 2016, leading the Accounting and Finance (AF) programme. In addition, she also teaches accounting and finance subjects for the University of London international programmes at BUV. Joey consistently demonstrates talent and commitment to the development of the AF programme.

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Joey is from Malaysia, and she has been teaching at international universities/colleges for more than 15 years. Before joining the education industry, she had worked in banking and financial services in Malaysia.

Joey came to Vietnam in 2007 and has served in 星空传媒 since 2016, leading the Accounting and Finance (AF) programme. In addition, she also teaches accounting and finance subjects for the University of London international programmes at BUV. Joey consistently demonstrates talent and commitment to the development of the AF programme.

ACADEMIC QUALIFICATIONS

  • Master of Financial Economics (2000-2002)
    University of Putra, Malaysia
    Thesis: 鈥淭he sustainability of budget deficit in 5 Asian Countries: A multi co-integration approach鈥
  • Bachelor of Science (Hons) Statistics (1998-2000)
    University of Putra, Malaysia
    Dean’s List

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Programme Leader for Accounting and Finance Programme (2017 – present)
    Lecturer (2016-present)
  • Banking Academy Vietnam (BAV)
    Lecturer (2012-2016) – University of Sunderland (Top-up) Degree Programmes

RESEARCH AREAS

  • Financial Economics
  • Corporate Finance
Hoang Bao Long

Hoang Bao Long

Senior Teaching Fellow

Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. 鈥 a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

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Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. 鈥 a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

ACADEMIC QUALIFICATIONS

  • Master of IT, Interactive Media (2016 -2018)
    University of Technology Sydney, Australia (AU)
  • Bachelor of Software Engineering (2011-2015)
    FPT University Hanoi, Vietnam (VN)

PROFESSIONAL APPOINTMENTS

  • RMIT University (Vietnam)
    Associate Lecturer 鈥 Game Program (late. 2022-2023)
  • FPT University Hanoi (Vietnam)
    UX Lecturer (2021-late. 2022)

RESEARCH AREAS / FIELDS听

  • Game Design
  • Human Centered Design, Psychology
  • Interactive Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, 鈥淕ame 鈥 Social 鈥 Education Platform,鈥 FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.

RESEARCH SUPERVISION

  • C. T. K. Nguyen and D. D. Tran, 鈥淏岷 B脥: Application to support mom and dad in taking care of pregnant women=峄╪g d峄g h峄 tr峄 m岷 v脿 B峄 Ch膬m S贸c S峄ヽ Kh峄廵 Thai Ph峄,鈥 FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
  • T. A. Pham and Q. H. Nguyen, 鈥淭ap – A solution for Hanoi railway,鈥 FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.

RESEARCH & CONFERENCE PRESENTATIONS听

  • Bao Long Hoang
    Startup Mentoring 鈥 Medical and Healthcare Techfest 2022
  • Bao Long Hoang
    Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023

AWARDS & HONOURS

  • Google Startup Academy Award (2022)
    Game for Mental Wellbeing
  • Head of Startup Partnership Network/ Management Board Committee 鈥 Vietnam-Australia Innovation Network, 2020-2021

INDUSTRY EXPERIENCE听

  • Game Designer/ Co-founder 鈥 LacBird, 2017 鈥 2023
  • Community Game Design Assistant 鈥 Ubisoft 2017-2018
  • Game Designer/ Product Owner 鈥 RedAntz Studio, 2015-2016
  • Game Designer/ R&D Team Leader & Founder 鈥 Tinh Van Incubator Game Studio, 2013-2014

EMPLOYMENT HISTORY听

  • 2022-2023, Associate Lecturer (Game Program) 鈥 RMIT University, Vietnam
  • 2021-2022, Interaction Design Lecturer 鈥 FPT University, Vietnam
  • 2019-2021, Head of Creative, Creative Director 鈥 Textbook Ventures, Australia
  • 2017-2023, CEO/ Co-founder 鈥 LacBird Co., Australia & Vietnam
  • 2015-2016, Game Designer/ Product Owner 鈥 RedAntz Studio, Vietnam
  • 2014-2015, Product Manager 鈥 Clopic Nation, Vietnam
  • 2013-2014, Game Designer/ R&D Team Leader 鈥 Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam
Scott David Cooper

Scott David Cooper

Senior Teaching Fellow

Raised and educated in New York, New York City, Scott completed a Bachelor degree in Media Communications (Animation, Cartooning, Illustration) from the School of Visual Arts 1986. Following graduation in 1986, he moved to California for a job in animation field with Filmation that fell through.鈥疶his encouraged him to explore the new world of graphic design when it transited from traditional to digital in 1989. In 2005, Scott completed a Master of Fine Arts (MFA) degree (Academy of Arts University) in Illustration (children鈥檚 book) . In 2018, Scott completed 2nd Master of Fine Arts in Interactive UI/UX; and wanted to combine both traditional graphic novels and digital technology for the new wave of storytelling via graphic novels using AR and 3D animation.

In addition, Scott is very passionate continues to work on Interactive Graphic Novel and work on other children鈥檚 book projects that he has written and been hired to illustrate for other authors in the children鈥檚 book industry.

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Raised and educated in New York, New York City, Scott completed a Bachelor degree in Media Communications (Animation, Cartooning, Illustration) from the School of Visual Arts 1986. Following graduation in 1986, he moved to California for a job in animation field with Filmation that fell through.鈥疶his encouraged him to explore the new world of graphic design when it transited from traditional to digital in 1989. In 2005, Scott completed a Master of Fine Arts (MFA) degree (Academy of Arts University) in Illustration (children鈥檚 book) . In 2018, Scott completed 2nd Master of Fine Arts in Interactive UI/UX; and wanted to combine both traditional graphic novels and digital technology for the new wave of storytelling via graphic novels using AR and 3D animation.

In addition, Scott is very passionate continues to work on Interactive Graphic Novel and work on other children鈥檚 book projects that he has written and been hired to illustrate for other authors in the children鈥檚 book industry.

ACADEMIC QUALIFICATIONS

  • Master of Fine Arts in Illustration (1994 -1998)
  • The Academy Art University (San Francisco, CA)
  • Master of Fine Arts in Interactive UI/UX (1994 -1998)
  • The Academy Art University (San Francisco, CA)
  • Bachelor of Fine Arts in Media Arts (Animation, Cartooning, Illustration) (1982-1986)
  • School of Visual Arts (NYC)

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
  • Senior Teaching Fellow (2025)
  • UTSA & The Southwest School of Art 鈥 San Antonio, Texas
  • Instructor & Adjunct Professor (2021 – 2025)
  • Art Institute of San Antonio
  • Program Chair/Professor Graphic Design (2013 – 2023)

RESEARCH AREAS / FIELDS

  • Golden Age of Illustration
  • Online Learning & Teaching
  • Graphic Design, AR and 3D Animation and 3D Prinitng

RESEARCH PUBLICATIONS

  • The Story of the Mystery Itch, Scott Cooper听 (2025)
  • Children鈥檚 Book written and Illustrated and designed and layout
  • Self Published
  • 听The Vowels Story, Claudia Villeral, Scott Cooper,听 (2024)
  • Children鈥檚 book, illustrations, design and book layout
    Self Published
  • Buffelumphs! The Elephants Under the Bed. (2011)
  • Children鈥檚 book illustration and book design and layout
  • Self Published

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Traditional and Digital Illustration
    • Society of Children鈥檚 Books Writer鈥檚 and Illustrators (SCBWI) Meeting August 2024
      Presented virtually to 30 artists on using Adobe Capture and Adobe Illustrator,听 demo on 鈥淗ow to Color Your Traditional Drawing via Adobe Illustrator鈥 with the use of tools and layers
  • The Future of Graphic Novels
    • Society of Children鈥檚 Books Writer鈥檚 and Illustrators (SCBWI) Meeting听 March 2022
      Presented virtually to 30 artists on the new advances in graphic novels, interactive capabilities, and AR
  • Artwork in Galleries, Showings
    • Group Show, 34th Annual Blue Star Red Dot, San Antonio, TX 2024
    • Solo Show, Portraits of Local Artist at Hotbox Gallery, San Antonio, TX 2024
    • Community Arts Faculty Exhibition UTSA, San Antonio, TX 2023
    • Multiple Pieces, Watercolor, Say Si鈥檚 Small Scale for a Large Cause 2011 鈥 2015, 2019, 2022
    • 鈥1936 homage to Robert Johnson,鈥 Watercolor, SA300Tricentennial Celebration San Antonio 2018
    • Multiple Pieces, Watercolor, Art at the Jalapeno Gallery 2016 鈥 2018
    • 鈥淯ntitled,鈥 Graphic Print, Fountainhead Building (HULU), San Antonio, Texas 2011
    • 鈥淭ypography,鈥 Mixed Media, Vuepoint Digital Marketing Agency, San Antonio, Texas 2010
    • Various shows across the United States 1999 鈥 2023
Lee McMillan

Lee McMillan

Senior Teaching Fellow - Academic Ambassador

Raised and educated in the UK, Lee holds a TEFL, PGDBJ and an MA Degree in History from the University of Glasgow.

Lee moved to Vietnam in 2015 working as an IELTS teacher, examiner and VTV4 presenter before starting her role at BUV in 2018 under part time employment as an English teacher. In 2020 she moved into Faculty teaching Events, Marketing, and Tourism Management.

Working also as 星空传媒 Academic International Partnership Advisor, Lee will draw on her experience as a Broadcast Journalist and corporate Sales & Event Manager, helping her engage international partners and corporations. She will continue to strengthen her corporate relationships here in Vietnam.

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Raised and educated in the UK, Lee holds a TEFL, PGDBJ and an MA Degree in History from the University of Glasgow.

Lee moved to Vietnam in 2015 working as an IELTS teacher, examiner and VTV4 presenter before starting her role at BUV in 2018 under part time employment as an English teacher. In 2020 she moved into Faculty teaching Events, Marketing, and Tourism Management.

Working also as 星空传媒 Academic International Partnership Advisor, Lee will draw on her experience as a Broadcast Journalist and corporate Sales & Event Manager, helping her engage international partners and corporations. She will continue to strengthen her corporate relationships here in Vietnam.

ACADEMIC QUALIFICATIONS

  • Teaching English as a Foreign Language, 140HR Certificate (2015)
    IELTS.org, London, UK
  • Postgraduate, Broadcast Journalism (2006 – 2007)
    The University of the West of Scotland, UK
  • Master of Arts, History (1996 – 2000)
    University of Glasgow, UK

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Senior Teaching Fellow (2018 – Current)
  • Reliable English School (RES)
    Senior Teacher and Examiner (2015 – 2020)
  • Skiplex Ski Centres, (UK)
    Event & Sales Manager (2013 – 2015)
  • Cameron House and The Carrick on Loch Lomond, Devere Group (UK)
    Corporate Golf Sales Manager (2011 -2013)

AWARDS & HONOURS

  • Dean鈥檚 Best Teaching Award (2021)
    星空传媒, Vietnam
  • Best IELTS Teacher Award (2018)
    RES IELTS Teaching Centres, Vietnam
  • 鈥楽hining Star鈥 Staff of the Year Award (2010)
    Crown Golf, UK
Sven Pfrommer

Sven Pfrommer

Senior Teaching Fellow

Sven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin.
Sven was born in Berlin, studied visual communication design at the HAWK University of applied science in Hildesheim, where he graduated with a German University Diplom in 1994, (equivalent to MA) and earned the distinction of a British Council Scholar in 1997, to study further at the Royal College of Art, London.

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Sven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin.
Sven was born in Berlin, studied visual communication design at the HAWK University of applied science in Hildesheim, where he graduated with a German University Diplom in 1994, (equivalent to MA) and earned the distinction of a British Council Scholar in 1997, to study further at the Royal College of Art, London.

ACADEMIC QUALIFICATIONS

  • MA, Visual Communication Design (1989 – 1994)
    HAWK University of applied science, Hildesheim, Germany
  • Professional Development Course, scholarship by the British Council (1997/98)
    Royal College of Art, London, UK

 

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Senior Teaching Fellow (2022 – Current)
  • Nanyang Technological University, Wee Kim Wee School of Communication, and Information (Singapore)
    Lecturer (2016 – 2019)
  • Raffles Design College, Manila, Philippines
    Academic Program Coordinator (2015 – 2016)
    Lecturer (2012 鈥 2016)

Ramona Anna Slusarczyk

Ramona Anna Slusarczyk

Senior Teaching Fellow

Ms. Ramona Anna Slusarczyk is an international PR practitioner and academic with extensive experience teaching British, Australian, and American curricula across the UK, Vietnam, and the UAE. She has held senior academic leadership roles at Newcastle University, including Senior Lecturer in Corporate Communication and PR, Head of Learning and Teaching, Chair of the Board of Studies, and Degree Programme Director for the MA Media and PR.

A Chartered Practitioner and Fellow of the Chartered Institute of Public Relations, she has worked as a PR consultant in England and a PR Account Manager in Dubai, managing strategic communication campaigns for diverse organisations.

Her teaching, curriculum leadership, and industry engagement focus on PR, branding, media strategy, and student鈥慶entred, digitally enhanced learning.

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Ms. Ramona Anna Slusarczyk is an international PR practitioner and academic with extensive experience teaching British, Australian, and American curricula across the UK, Vietnam, and the UAE. She has held senior academic leadership roles at Newcastle University, including Senior Lecturer in Corporate Communication and PR, Head of Learning and Teaching, Chair of the Board of Studies, and Degree Programme Director for the MA Media and PR.

A Chartered Practitioner and Fellow of the Chartered Institute of Public Relations, she has worked as a PR consultant in England and a PR Account Manager in Dubai, managing strategic communication campaigns for diverse organisations.

Her teaching, curriculum leadership, and industry engagement focus on PR, branding, media strategy, and student鈥慶entred, digitally enhanced learning.

ACADEMIC QUALIFICATIONS

  • Graduate Certificate in Tertiary Teaching and Learning (Distinction) RMIT International University, Vietnam (2013鈥2014)
  • MA in Media and Public Relations (Merit) Newcastle University, UK (2008鈥2012, part鈥憈ime)
  • BA in Journalism and Communication (2.1) University of Wroclaw, Poland (2002鈥2005)

PROFESSIONAL APPOINTMENTS听听听听

  • 星空传媒 (星空传媒)
    Senior Teaching Fellow (2026 – Current)
  • Newcastle University (UK)
    Lecturer / Senior Lecturer in Corporate Communication & PR (2017/2022鈥2025)
    Chair of Board of Studies for Media, Culture, Heritage (2024鈥2025)
    Head of Learning & Teaching for Media, Culture, Heritage (2023鈥2024)
    Degree Programme Director, MA Media & PR (2021鈥2023)
  • Southampton University, UK
    Pre鈥憇essional Tutor, English for Academic Purposes (2017)
  • Total Communications, UAE
    PR Account Manager (2016鈥2017)
  • The Higher Colleges of Technology, UAE
    Lecturer in Public Relations (2015)

RESEARCH AREAS / FIELDS

  • Tertiary Teaching and Learning (Senior Fellow at the Higher Education Academy)
  • Nation-building and nation-branding
  • Cross-cultural communication and global PR

RESEARCH PUBLICATIONS

  • Slusarczyk, R., Ward, J. (2021)

Media Relations. In Exploring PR and Management Communication (5th ed.), Tench & Waddington (Eds.),听Harlow, England: Pearson Education.听ISBN:听9781292321745

  • Slusarczyk, R., Dib, A. (2020)

You Must Obey the King. In Women in PR, Adi & Ayme-Yahil (Eds.),听Berlin, Germany: Quadriga University.听ISBN:听9783942263573

  • Markham, K., Mason, R., Slusarczyk, R. (2019)

Situating Belonging at the Intersection of Multi-scalar, Multi-dimensional, and Multi-directional Heritage: the Case of Post-industrial Communities in Gda艅sk. In Dimensions of Heritage and Memory: Multiple Europes and the Politics of Crisis, Whitehead, Eckersley, Daugbjerg & Bozo臒lu (Eds.),听Abingdon: Routledge.听ISBN: 9781138589469

AWARDS & HONOURS

  • Senior Fellowship (2025)

The Higher Education Academy

鈥業n recognition of attainment against the Professional Standards Framework for teaching and learning support in higher education.鈥

  • Fellowship (2024)

The Chartered Institute of Public Relations (CIPR)

鈥業n recognition of outstanding work in public relations, notable service to the Institute, and significant personal achievements in the profession鈥

Jed Clarke

Jed Clarke

Teaching Fellow
Acting Discipline Lead 鈥 Accounting, Finance & Economics

Raised and educated in Stoke-on-Trent, England, Jed completed a Bachelor’s degree in Accounting & Finance from Staffordshire University. Following graduation in 2018, he was employed by 星空传媒 as an English teacher whilst subsequently completing a Master of Business Administration (MBA) from Staffordshire University, delivered at BUV.

During his time at BUV, Jed has also delivered pre-university level business and finance-related qualifications through the University’s UOL programme and their strategic partnership delivering A-level courses with Hanoi Amsterdam. In 2022, Jed started delivering business and finance related undergraduate programmes as a Teaching Fellow at BUV.

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Raised and educated in Stoke-on-Trent, England, Jed completed a Bachelor’s degree in Accounting & Finance from Staffordshire University. Following graduation in 2018, he was employed by 星空传媒 as an English teacher whilst subsequently completing a Master of Business Administration (MBA) from Staffordshire University, delivered at BUV.

During his time at BUV, Jed has also delivered pre-university level business and finance-related qualifications through the University’s UOL programme and their strategic partnership delivering A-level courses with Hanoi Amsterdam. In 2022, Jed started delivering business and finance related undergraduate programmes as a Teaching Fellow at BUV.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration MBA (2019-2021)
    Staffordshire University, United Kingdom
  • Bachelor of Arts (Hons) Finance & Accounting (2014-2018)
    Staffordshire University, United Kingdom

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Teaching Fellow, Acting Discipline Lead 鈥 Accounting, Finance & Economics (2018 – Current)
  • Staffordshire University
    Work Placement 鈥 Accounting & Finance (2016 – 2017)
Michael Lomax

Michael Lomax

Teaching Fellow
Head of Pathways

Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for marketing by undertaking a Master’s degree in Mass Communications Management, which he completed in 2013. In 2017, he moved into a corporate marketing management role for Parmley Graham Ltd, the largest industrial automation partner company for Siemens UK.

In 2019, Michael transitioned from industry to education as he arrived in Vietnam and began working as a teaching practitioner at the 星空传媒, specialising in Digital Marketing and Social Media Marketing Management. Since joining in 2019, Michael has been teaching across a range of programmes where he brings a wealth of contemporary industry knowledge and practical know-how.

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Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for marketing by undertaking a Master’s degree in Mass Communications Management, which he completed in 2013. In 2017, he moved into a corporate marketing management role for Parmley Graham Ltd, the largest industrial automation partner company for Siemens UK.

In 2019, Michael transitioned from industry to education as he arrived in Vietnam and began working as a teaching practitioner at the 星空传媒, specialising in Digital Marketing and Social Media Marketing Management. Since joining in 2019, Michael has been teaching across a range of programmes where he brings a wealth of contemporary industry knowledge and practical know-how.

ACADEMIC QUALIFICATIONS

  • Master of Science 鈥 Mass Communications Management (2012 – 2013)
    Northumbria University, England (UK)
  • Bachelor of Arts (Hons) 鈥 Advertising & Media (2009 – 2012)
    Northumbria University, England (UK)

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Programme Leader for Pre-University (2022 鈥 Current)
    Teaching Practitioner (2019 – Current)
  • Parmley Graham Ltd. (England, UK)
    Marketing & Communications Manager (2017 鈥 2019)
  • Ape-X Music Events Ltd. (England UK)
    Marketing & Events Manager (2012 – 2017)

RESEARCH AREAS

  • Digital Marketing
  • Social Media & Content Marketing
  • Sustainable Tourism & Music Tourism

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITION

  • Lomax, M. (2019)
    Vietnam Tourism in the 21st Century, Sustainable Tourism – (Keynote Address)听听听听听听 2019 星空传媒 Conference
    星空传媒, Ecopark, Hung Yen
David Holloway

David Holloway

Teaching Fellow
Programme Lead - Computer Games Design & Programming and Games Art

David has lived and worked as an educator in Vietnam for the past 8 years and has always focused on creating a fun, inclusive and engaging learning environment for his students. David currently holds a Bachelor’s and Master’s degree in Computer Science and a Post Graduate Certificate for Teaching in Higher Education. He has taught many different programming languages such as C++, Python and HTML and specializes in teaching Computer Games Design within the Unreal Games Engine. David is most intrigued by Game Theory, AI Behaviour and Level Design.

David has been involved with the development and growth of countless student projects within the subjects he teaches and ensures that students finish their degree with expert knowledge of their chosen field and competent communication, project management, and critical thinking skills. It is important for David that students leave with both a degree and improved soft skills that they can utilize within the professional environment.

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David has lived and worked as an educator in Vietnam for over a decade and has always focused on creating a fun, inclusive and engaging environment for his students. David currently holds a Masters鈥檚 degree in Computer Science, a PGCHE and an FHEA.
He has taught a variety of programming languages including C#, C++ and Python while also running his own digital art content company, giving him a unique insight into both the technical and creative world of games. He currently specialises in teaching within Unreal Engine and is most intrigued by visual storytelling, emergent gameplay and AI behaviour.
David has been involved with the development and growth of countless student games projects and offers key guidance in making not only good games but also games that appeal to a wide market. It鈥檚 important to David that students finish their studies with not only expert knowledge within their field听 but also competence in communication, project management and critical thinking.

ACADEMIC QUALIFICATIONS

  • Master of Science (Hons) Computer Science (2020-2021)
    Mia Digital University, Barcelona
  • Post Graduate Certificate in Higher Education (2019-2020)
    University of London, England (UK)
  • Bachelor of Science (Hons) Computer Science (2009-2012)
    Oxford Brookes University, England (UK)

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Teaching Fellow, School of Computing and Innovative Technologies (2019 – Current)
    Senior English Teacher (2017-2019)

RESEARCH AREAS

  • Artificial Intelligence
Shruthi Thaiveppil Gopi

Shruthi Thaiveppil Gopi

Teaching Fellow

Born and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at the time. She was also employed concurrently at the Indian Institute as a Teaching assistant for Product design students. She moved to Vietnam after receiving her postgraduate degree in 2019 and started working as a Graphic design lecturer for FPT University.

Additionally, Shruthi contributed to several mobile application projects as well as articles based on her own research. She also serves as a Technical committee member for the International Conference for Modern Educational technology.

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Born and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at the time. She was also employed concurrently at the Indian Institute as a Teaching assistant for Product design students. She moved to Vietnam after receiving her postgraduate degree in 2019 and started working as a Graphic design lecturer for FPT University.

Additionally, Shruthi contributed to several mobile application projects as well as articles based on her own research. She also serves as a Technical committee member for the International Conference for Modern Educational technology.

 

ACADEMIC QUALIFICATIONS

  • Master of Design (2017 – 2019)

Indian Institute of Information Technology, India

Thesis: Design Intervention in Marine Jetty

  • Bachelor of Technology in Civil Engineering (2013 – 2017)

TKM Institute of Technology, India

Thesis: Structural Analysis and Design proposal for Check dam (Thenmala dam)

 

PROFESSIONAL APPOINTMENTS听听听听

  • 星空传媒 (星空传媒)

Faculty (2023 – Current)

School of Creative Industries, BA (Hons) Contemporary Creative Practice.

  • FPT University (Vietnam)

Graphic Design Lecturer (2019 – 2022)

Head of MOOC 鈥 UI/UX Specialization (2020-2022),

Thesis Supervisor 鈥 Mobile applications & Game design (2019 – 2022).

  • Indian Institute of Information Technology (M.P., India)

Teaching Assistant 鈥 Product design (2017 – 2019).

 

RESEARCH AREAS / FIELDS

  • Modern Education & Technology
  • Product design, Service design, Interaction design
  • Visual ergonomics

 

RESEARCH PUBLICATIONS

  • Shruthi Thaiveppil Gopi (2022)

Widening of the Digital divide by Advanced Online Classroom & Persistence of Virtual Learning after the Pandemic Era: Improving the Classroom Management with Technology DOI:

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Shruthi Thaiveppil Gopi (2022)

International Conference on Modern Educational Technology 2022,

Paper presentation, Conference proceedings,

Macau, China.

  • Shruthi Thaiveppil Gopi (2021)

FPT Education Conference on Business, Economics and Management 2021,

Paper presentation, Conference proceedings,

FPT University, Hanoi, Vietnam.

  • Shruthi Thaiveppil Gopi (2019)

KECD International Poster Exhibition

Korean Ensemble of Contemporary Design, Seoul, South Korea.

AWARDS & HONOURS

  • Best Presentation award (2022)

International Conference on Modern Educational Technology

鈥楢warded the Best paper presentation in the Improving Classroom Management with Technology category鈥.

  • Best Paper award (2021)

FPT Education Conference on Business, Economics and Management 2021 (FCBEM),

鈥楢warded the Best paper in the conference proceeding held by FCBEM鈥.

  • Best Lecturer award (2021)

Graphic Design lecturer, FPT University,

鈥楪iven the title of best lecturer for the academic year’s top teaching efforts鈥.

Sandra Schneiderman

Sandra Schneiderman

Teaching Fellow

Sandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education (Monash University) and Literacy and Reading (The University of Melbourne). She taught Secondary level English and History in Australia for 28 years. Between 2014-2020, she taught the International Baccalaureate at The United Nations International School (Vietnam).

Sandra has coordinated programmes in Accelerated Learning, Inter-School Debating, Student Mentoring, Pastoral Care and Model United Nations. She designs her curricula using Case Study and Active Learning methodologies and is adept in blended classroom teaching using multimedia social technologies in all formative and summative learning aspects. She currently volunteers her time supporting university students in Vietnam鈥檚 Blue Dragon Mentoring Programs.

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Sandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education (Monash University) and Literacy and Reading (The University of Melbourne). She taught Secondary level English and History in Australia for 28 years. Between 2014-2020, she taught the International Baccalaureate at The United Nations International School (Vietnam).

Sandra has coordinated programmes in Accelerated Learning, Inter-School Debating, Student Mentoring, Pastoral Care and Model United Nations. She designs her curricula using Case Study and Active Learning methodologies and is adept in blended classroom teaching using multimedia social technologies in all formative and summative learning aspects. She currently volunteers her time supporting university students in Vietnam鈥檚 Blue Dragon Mentoring Programs.

ACADEMIC QUALIFICATIONS

  • Master of Education (2010-2013)
    The University of Melbourne, Australia
    Thesis: The Marketing of Education: How do Independent Schools Market themselves to Girls?
  • Post-Graduate Certificate Literacy and Reading (2008-2010)
    The University of Melbourne, Australia
  • Post Graduate Certificate in Gifted Education (2002-2004)
    Monash University, Australia
  • Bachelor of Education (1994-1998) (double major: Librarianship/History)
    University of Melbourne, Australia
    International Baccalaureate Middle School Program (MYP) (2014)
    International Baccalaureate Diploma (2018)

PROFESSIONAL APPOINTMENTS

  • British University of Vietnam (星空传媒)
    Student Success Lead & Teaching Instructor (2020 鈥 Current)
  • United Nations International School (Hanoi, Vietnam)
    International Baccalaureate Teacher: Individuals and Societies and Senior History (2014-2020)
    Pastoral Care Co-Ordinator (2014-2020)
  • Star of the Sea College (Melbourne, Australia)
    Senior Teacher (Individuals and Societies, Senior History, Australian and Revolutions) (2006-2014)
  • Department of Education (Victorian Certificate of Education (VCE) (Australia)
    Lecturer (2006-2013). Delivered English and History examination strategies to final year students.
    Assessor (2008-2013). Australian History.

RESEARCH AREAS

  • Digital and social learning (multimedia tools, learning routines, making learning visible)
  • Student success (metacognition, individualised learning, feedback cycle)
  • Diversity teaching (gifted and talented students, international education, at-risk students)

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Australian History VCE Seminars. (2006-2014). The Great Depression and Australia and The Vietnam War. History Teachers Association of Victoria, Australia.
  • Annual History Teacher conferences (2010, 2012, 2013). The Making of White Australia鈥檚 Cultural Identity. History Teachers Association of Victoria, Australia.
James McGaughran

James McGaughran

Teaching Fellow

Raised and educated in the United States, James completed a Bachelor’s degree at the University of Colorado (USA) as a double major in Political Science and Environmental Studies. Subsequently, he completed a Master of Strategic Leadership and Communication from Stephens College in Missouri (USA). James then travelled, worked and volunteered in India and Nepal before coming to live and teach in Vietnam, where he has been teaching for the past 7 years – and currently continues to do so with 星空传媒.

In addition, James continues to work and consult with several initiatives dealing with sustainability and enterprising entrepreneurs in India and Nepal.

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Raised and educated in the United States, James completed a Bachelor’s degree at the University of Colorado (USA) as a double major in Political Science and Environmental Studies. Subsequently, he completed a Master of Strategic Leadership and Communication from Stephens College in Missouri (USA). James then travelled, worked and volunteered in India and Nepal before coming to live and teach in Vietnam, where he has been teaching for the past 7 years – and currently continues to do so with 星空传媒.

In addition, James continues to work and consult with several initiatives dealing with sustainability and enterprising entrepreneurs in India and Nepal.

ACADEMIC QUALIFICATIONS

  • Masters of Strategic Leadership & Communication (2015)
    Stephens College (Columbia, Missouri)听听听听听听
  • TESOL Certification (2015)
    LinguaEdge, LLC. (Beverly Hills, California)
    Grade A Pass with Distinction
  • Bachelor of Arts in Political Science (2010)
    Bachelor of Arts in Environmental Studies (2010)
    University of Colorado Boulder (Boulder, Colorado)听听听

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Tutorial Leader (2021 – Current)
    IELTS (2020 鈥 2021)
  • RES IELTS Center (2016 鈥 Current)
    IELTS Teacher/Trainer (Speaking, Writing, Listening, Reading)
    IELTS Task 1 and Task 2 Modal Essays (Producing Band 9 Samples)

RESEARCH AREAS

  • Sustainability
  • Education
  • Leadership
Julien Psomas

Julien Psomas

Teaching Fellow

As Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the opportunity to be the head server when serving some members of the Royal family.

Julien decided to continue his studies and enrol for an MBA in Hospitality Management in one of the most prestigious hospitality school, L鈥 脡cole Sup茅rieure de Savignac.

Julien spent the following 8 years working for renown international chains like Hilton, Marriott, Rocco Forte and Sandton hotel. He gained knowledge in leadership, supervision, and management as he worked in different hotel departments throughout the years.

He also got some experience in the wine and spirit business, which became useful when he moved to Vietnam in 2016. Julien has worked as a sales account manager in the wine distribution for three years in Hanoi before joining the team of RMIT. On the way, he got the certification in WSET 2, and CELTA diploma. His next step is to become a certified Sake sommelier.

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As Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the opportunity to be the head server when serving some members of the Royal family.

Julien decided to continue his studies and enrol for an MBA in Hospitality Management in one of the most prestigious hospitality school, L鈥 脡cole Sup茅rieure de Savignac.

Julien spent the following 8 years working for renown international chains like Hilton, Marriott, Rocco Forte and Sandton hotel. He gained knowledge in leadership, supervision, and management as he worked in different hotel departments throughout the years.

He also got some experience in the wine and spirit business, which became useful when he moved to Vietnam in 2016. Julien has worked as a sales account manager in the wine distribution for three years in Hanoi before joining the team of RMIT. On the way, he got the certification in WSET 2, and CELTA diploma. His next step is to become a certified Sake sommelier.

ACADEMIC QUALIFICATIONS听听

  • ECOLE SUP脡RIEURE INTERNATIONALE DE SAVIGNAC – 2006-2008
    Master of Business Administration, Hospitality Administration and Management
  • UNIVERSITY OF ABERTAY DUNDEE – 2003-2005
    Bachelor of Art with Honors in Marketing

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (Vietnam)听
    Teacher Fellow (2024 鈥 current)
    Program Leader (2019 鈥 2022)
  • RMIT University (Vietnam)听
    Assistant Lecturer Professor (2022 – 2024)
  • Foreign Trade University (Vietnam)
    Assoc. Lecturer (2022 鈥 2024)
  • The Warehouse (Vietnam)听
    Key account sales executive (2017 鈥 2019)

AWARDS & HONOURS

  • Received 100% feedback from students September 23 semester at RMIT.
Pham Thuy Duong

Pham Thuy Duong

Teaching Fellow
Programme Lead, Contemporary Creative Practice

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles鈥 College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, where she had the opportunity to work with brands such as Grab and Shangri-la Hotel & Resort. In 2018, she completed a 惭补蝉迟别谤鈥檚 in Research in Communication Design and returned to Hanoi, Vietnam to continue her career as a creative. She joins Shopee Vietnam as a Multimedia Designer working on livestream production, and finally in 2022 she landed her biggest role yet with Vayner Media APAC, working with Disney Studios to create social content and experiences for their up-and-coming movies.

 

Yet her passion in research pulls her back into the stimulating world of academics, where she decided to take a huge leap and join 星空传媒 as a Teaching Practitioner, working to inspire and motivate student towards design and advertising.

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Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles鈥 College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, where she had the opportunity to work with brands such as Grab and Shangri-la Hotel & Resort. In 2018, she completed a 惭补蝉迟别谤鈥檚 in Research in Communication Design and returned to Hanoi, Vietnam to continue her career as a creative. She joins Shopee Vietnam as a Multimedia Designer working on livestream production, and finally in 2022 she landed her biggest role yet with Vayner Media APAC, working with Disney Studios to create social content and experiences for their up-and-coming movies.

Yet her passion in research pulls her back into the stimulating world of academics, where she decided to take a huge leap and join 星空传媒 as a Teaching Practitioner, working to inspire and motivate student towards design and advertising.

 

ACADEMIC QUALIFICATIONS

  • 惭补蝉迟别谤鈥檚 in Research in Communication Design (2018 – 2019)

Royal College of Art, London, UK

Thesis: Silence in the Library: A Study of Censorship & Self-censorship Through Banned Books.

  • Bachelor of Design in Multimedia Design (2012 – 2015)

Raffles College of Higher Education, Singapore

 

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)

Teaching Practitioner (2023 – Current)

  • Vayner Media APAC (Singapore)

Content Creator (2022 – 2023)

  • Shopee (Vietnam)

Multimedia Design (2021 – 2022)

  • DSTNCT Pte.Ltd (Singapore)

Junior Art Director (2016 – 2018)

RESEARCH AREAS / FIELDS

  • Graphic Design, Branding
  • Advertising, Marketing
  • Film Photography

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Archives of Curiosity (2018)

Group Exhibition

The Hockney Gallery, Royal College of Art, London, UK

Tran Phuong Thao Ngoc

Tran Phuong Thao Ngoc

Teaching Fellow

Tran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to 星空传媒 and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021.
After discovering her passion for design education and academia, Ngoc remained at her alma mater as a Teaching Assistant in the School of Communications & Creative Industries, where she facilitates student learning and supports teaching delivery. In 2025, she completed her Master of Research in the Arts at Arts University Bournemouth, focusing her research on feminist pedagogical practices in design education.
Alongside her academic work, Ngoc maintains connections to the design industry through creative collaborations and freelance projects, working with both domestic and international clients across diverse sectors including education, food and beverage, tourism, and retail.

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Tran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to 星空传媒 and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021.
After discovering her passion for design education and academia, Ngoc remained at her alma mater as a Teaching Assistant in the School of Communications & Creative Industries, where she facilitates student learning and supports teaching delivery. In 2025, she completed her Master of Research in the Arts at Arts University Bournemouth, focusing her research on feminist pedagogical practices in design education.
Alongside her academic work, Ngoc maintains connections to the design industry through creative collaborations and freelance projects, working with both domestic and international clients across diverse sectors including education, food and beverage, tourism, and retail.

ACADEMIC QUALIFICATIONS

  • Master of Research (2023-2025)
    Distinction class
    Arts University Bournemouth, UK
    Thesis: Teaching in Between: A Feminist Pedagogical Approach to Graphic Design Education in Vietnam.
  • Bachelor of Arts (Hons) Contemporary Creative Practice (2018-2021)
    First class Degree
    University of Staffordshire, UK

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Teaching Fellow (2025 鈥 Current)
    Teaching Assistant (2021 鈥 2025)
    School of Communications and Creative Industries
    Freelance
    Graphic Designer (2021 鈥 Current)
  • MAXIMUM Ultimate Event Organiser (Bandung, Indonesia)
    Intern Graphic Designer (2020)

RESEARCH AREAS / FIELDS

  • Feminism & Feminist Practices in Graphic Design
  • Feminist Pedagogical approaches
  • Graphic Design Education

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Ngoc Tran (2025).
    Teaching in Between: A Feminist Pedagogical Approach to Graphic Design Education in Vietnam.
    Abstract Poster.
    Postgraduate Summer Showcase 2025, Arts University Bournemouth, Bournemouth, UK.
  • Ngoc Tran (2025).
    Integrating Feminist Pedagogy in Vietnamese Graphic Design Education: Reimagine the Design Learning experience.
    Conference Presentation.
    APARN 鈥 Asia Pacific Artistic Research Network 2025, Chulalongkorn University, Bangkok, Thailand.
  • Ngoc Tran (2025).
    Fostering Inclusive Learning Through Feminist Pedagogy: A Framework for Undergraduate Graphic Design Education.
    Online presentation.
    Learning & Teaching Conference 2025, University of Stirling, Stirling, UK.
  • Ngoc Tran (2025).
    Teaching in Between: A Feminist Pedagogical Approach to Graphic Design Education in Vietnam.
    Online presentation and research poster.
    MRes/ MADF Symposium 2025, Arts University Bournemouth, Bournemouth, UK
  • Ngoc Tran (2022).
    Her Design Stories.
    Research Poster.
    Visionaire Exhibition, 星空传媒, Hanoi, Vietnam.

AWARDS & HONOURS

  • British Ambassador Scholarship 2018 (previously HRH Prince Andrew Scholarship)
  • Dean鈥檚 Teaching Award 2023
Nguyen Ngoc Quy

Nguyen Ngoc Quy

Teaching Fellow

Nguy峄卬 Ng峄峜 Qu媒 is a 3D artist, educator, and researcher based in Hanoi. He completed his undergraduate studies in Contemporary Creative Practice at Staffordshire University and later finished a Master of Research in the Arts at Arts University Bournemouth, where his work explored generative art as an approach to documenting Vietnam鈥檚 intangible cultural heritage.
Qu媒 is a Teaching Fellow at BUV in the School of Computing & Innovative Technologies, where he teaches across Game Arts and Game Design modules. His academic practice centres on guiding students through concept development, 3D production workflows, and portfolio-building, with a strong emphasis on supporting learners as they shape their artistic identity and develop professional 3D production skills for games.
Alongside teaching and research, Qu媒 remains active in the creative industry through freelance 3D projects and collaborations in games, advertising, and digital exhibitions. His professional practice continually informs his pedagogy, blending contemporary art, technical proficiency, and reflective experimentation.

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Nguy峄卬 Ng峄峜 Qu媒 is a 3D artist, educator, and researcher based in Hanoi. He completed his undergraduate studies in Contemporary Creative Practice at Staffordshire University and later finished a Master of Research in the Arts at Arts University Bournemouth, where his work explored generative art as an approach to documenting Vietnam鈥檚 intangible cultural heritage.
Qu媒 is a Teaching Fellow at BUV in the School of Computing & Innovative Technologies, where he teaches across Game Arts and Game Design modules. His academic practice centres on guiding students through concept development, 3D production workflows, and portfolio-building, with a strong emphasis on supporting learners as they shape their artistic identity and develop professional 3D production skills for games.
Alongside teaching and research, Qu媒 remains active in the creative industry through freelance 3D projects and collaborations in games, advertising, and digital exhibitions. His professional practice continually informs his pedagogy, blending contemporary art, technical proficiency, and reflective experimentation.

ACADEMIC QUALIFICATIONS

  • Master of Research (2023-2025)
    Distinction class
    Arts University Bournemouth, UK
    Thesis: From Intangible to Form: An Artistic Approach Using Generative Arts in ICH Documentation in Vietnam 鈥 Xoan Singing
  • Bachelor of Arts (Hons) Contemporary Creative Practice (2018-2021)
    University of Staffordshire, UK

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)
    Teaching Fellow (2025 鈥 Current)
    Teaching Assistant (2021 鈥 2025)
    School of Computing & Innovative Technologies
    Freelance
    3D Visual Artist/ Director (2020 鈥 Current)
    (Client: C峄 膼峄檔g, Techcombank, S峄憂g Lab, Creatory, 1900 Le Th茅芒tre, Hennessy, OPlus Band)
  • Locallective Studio (Ha Noi, Vietnam)
    Co-Founder/ 3D Motion Designer (2021-2024)

RESEARCH AREAS / FIELDS

  • Generative art applications in digital heritage
  • Practice-led research
  • Sound-visual interaction

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Quy Nguyen (2023)
    To sprout and flourish 3D Animation Series (膼芒m ch峄搃 n岷 l峄檆)
    S峄憂g Lab Exhibition, Hue, Vietnam
  • Quy Nguyen (2025).
    From Intangible to Form: An Artistic Approach Using Generative Arts in ICH Documentation in Vietnam – Xoan Singing
    Abstract Poster.
    Postgraduate Summer Showcase 2025, Arts University Bournemouth, Bournemouth, UK.
  • Quy Nguyen (2025).
    From Intangible to Form: An Artistic Approach Using Generative Arts in ICH Documentation in Vietnam – Xoan Singing
    Conference Presentation.
    APARN 鈥 Asia Pacific Artistic Research Network 2025, Chulalongkorn University, Bangkok, Thailand.
  • Quy Nguyen (2025).
    From Intangible to Form: An Artistic Approach Using Generative Arts in ICH Documentation in Vietnam – Xoan Singing
    MRes/ MADF Symposium 2025, Arts University Bournemouth, Bournemouth, UK
Bui Hoang Ha Chau

Bui Hoang Ha Chau

Teaching Practitioner

Chau is a seasoned professional in software development, particularly in game development, with over 10 years of experience. He graduated from FPT University with a Bachelor鈥檚 degree in Software Engineering in 2017 and later earned a 惭补蝉迟别谤鈥檚 degree in Software Engineering from FSB (FPT School of Business & Technology).
With a deep passion for technology and an insatiable curiosity for innovative ideas, he constantly seeks to explore, learn, and share his knowledge with the community. He enjoys mentoring and supporting young talents who share the same enthusiasm, helping them unlock their potential in the field of technology.
With a deep passion for technology and an insatiable curiosity for innovative ideas, he constantly seeks to explore, learn, and share his knowledge with the community. He enjoys mentoring and supporting young talents who share the same enthusiasm, helping them unlock their potential in the field of technology.

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Chau is a seasoned professional in software development, particularly in game development, with over 10 years of experience. He graduated from FPT University with a Bachelor鈥檚 degree in Software Engineering in 2017 and later earned a 惭补蝉迟别谤鈥檚 degree in Software Engineering from FSB (FPT School of Business & Technology).
With a deep passion for technology and an insatiable curiosity for innovative ideas, he constantly seeks to explore, learn, and share his knowledge with the community. He enjoys mentoring and supporting young talents who share the same enthusiasm, helping them unlock their potential in the field of technology.
With a deep passion for technology and an insatiable curiosity for innovative ideas, he constantly seeks to explore, learn, and share his knowledge with the community. He enjoys mentoring and supporting young talents who share the same enthusiasm, helping them unlock their potential in the field of technology.

ACADEMIC QUALIFICATIONS听

  • Master of Software Engineering (2025)
    FPT School of Software Engineering
  • Bachelor of Software Engineering (2017)
    FPT University

PROFESSIONAL APPOINTMENTS听听

  • 星空传媒 (星空传媒)
    Teaching Practitioner听(2024 – present)
  • LacBird Corp, Australia
    Chief Technology Officer (2020 – Present)
  • Digivision Studio
    Technical Leader (2018-2019)

RESEARCH AREAS / FIELDS

  • Game Design and Game Programming
  • Computer Science
  • Machine Learning & Artificial Intelligent (AI)

AWARDS & HONOURS

  • Google Play Store Award (2019)

Google

鈥楢warded for outstanding contributions to mobile game development and innovation.鈥

  • Google Startup Academy Award (2022)听

Google

鈥楻ecognized for excellence in game development and startup mentorship.鈥

Nhu Huong Tra

Nhu Huong Tra

Teaching Practitioner

Tra Nhu is an illustrator and printmaker creating welcoming and inclusive visual solutions. As an art coordinator and educator, Tra organizes workshops, fairs and community events in Vietnam and the UK. Tra earned a Bachelor of Professional Communication from RMIT University and recently graduated with a MA Illustration from University of the Arts London.

From 2019-2023, Tra was the illustrator and art coordinator for Vietcetera Media, managing a network of designers and illustrators creating visual contents. As a freelance illustrator, Tra has worked with various brands, publishers and NGOs. Aside from her illustration practice, Tra is passionate about organizing events and spaces for the Vietnam creative community, such as workshops, Reading Room and art fairs.

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Tra Nhu is an illustrator and printmaker creating welcoming and inclusive visual solutions. As an art coordinator and educator, Tra organizes workshops, fairs and community events in Vietnam and the UK. Tra earned a Bachelor of Professional Communication from RMIT University and recently graduated with a MA Illustration from University of the Arts London.

From 2019-2023, Tra was the illustrator and art coordinator for Vietcetera Media, managing a network of designers and illustrators creating visual contents. As a freelance illustrator, Tra has worked with various brands, publishers and NGOs. Aside from her illustration practice, Tra is passionate about organizing events and spaces for the Vietnam creative community, such as workshops, Reading Room and art fairs.

ACADEMIC QUALIFICATIONS

  • Master of Illustration (Distinction) (2023 -2024)
    Camberwell College of Arts, University of the Arts London
  • Bachelor of Professional Communication (Distinction) (2015-2019)
    RMIT University

PROFESSIONAL APPOINTMENTS

  • 星空传媒

Teaching Practitioner (2025-present)

  • University of the Arts London

Postgraduate Community Ambassadors (2023-2024)

  • Vietcetera Media
    Art Coordinator (2022-2023)
    Illustrator (2019-2022)

RESEARCH AREAS / FIELDS

  • Printmaking
  • Sequential Arts, especially Comics and Graphic Novels
  • Collaborative Creative Practice

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS听

  • Tra, N. (2024)
    鈥楳aking a Mark: Informed by Ink鈥 鈥 Group Exhibition
    Saan1 Gallery, Manchester, UK
  • Tra, N. (2024)
    鈥楾he Extraordinary of the Everyday鈥 – Group Exhibition
    Peckham Levels, London, UK
  • Tra, N. (2023)
    鈥楾he Return of the Spoon-billed Sandpiper鈥 – Children鈥檚 Book Illustration Exhibition
    Royal Overseas London Gallery, London and Benzie Gallery, Manchester Metropolitan University, Manchester, UK
Le Hoang Thu Huyen

Le Hoang Thu Huyen

Teaching Practitioner

Huyen earned her bachelor’s degree in television journalism from the Academy of Journalism and Communication in Vietnam. Following graduation, she decided to broaden her experience from broadcast journalist at Vietnam Digital Television (VTC) to reality show production. She participated in three sessions of Vietnam’s Next Top Model and Vietnam International Fashion Week with Multimeda JSC in Ho Chi Minh City.
After successfully contributing to the shows as an editing supervisor and directing assistant, she worked for Le Group Companies and then became the online editing manager of Dep Magazine at the age of 27, making her one of the magazine’s youngest editorial managers in history. From 2018 to 2022, Huyen relocated from Ho Chi Minh City to Hanoi to concentrate her career on content and marketing for various companies, including Sun Group, One Mount Group and FPT Software as a creative content manager.
She pursued her MA in the UK, which enabled her to deftly blend journalism, reality, art, and cinematic storytelling. Her short documentary “Story of a Chef” (2023), produced in Bournemouth, UK, received nominations and wins at several independent film festivals across the globe.

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Huyen earned her bachelor’s degree in television journalism from the Academy of Journalism and Communication in Vietnam. Following graduation, she decided to broaden her experience from broadcast journalist at Vietnam Digital Television (VTC) to reality show production. She participated in three sessions of Vietnam’s Next Top Model and Vietnam International Fashion Week with Multimeda JSC in Ho Chi Minh City.
After successfully contributing to the shows as an editing supervisor and directing assistant, she worked for Le Group Companies and then became the online editing manager of Dep Magazine at the age of 27, making her one of the magazine’s youngest editorial managers in history. From 2018 to 2022, Huyen relocated from Ho Chi Minh City to Hanoi to concentrate her career on content and marketing for various companies, including Sun Group, One Mount Group and FPT Software as a creative content manager.
She pursued her MA in the UK, which enabled her to deftly blend journalism, reality, art, and cinematic storytelling. Her short documentary “Story of a Chef” (2023), produced in Bournemouth, UK, received nominations and wins at several independent film festivals across the globe.

ACADEMIC QUALIFICATIONS

  • Master of Media Production 鈥 Producing in Film and Television (2022 – 2023)
    Bournemouth University, England (UK)
  • Bachelor of Journalism Television (2007 – 2011)
    Academy of Journalism and Communication, Vietnam

PROFESSIONAL APPOINTMENTS听

  • 星空传媒 (星空传媒)
    Teaching Practitioner (Jan 2026 – Current)
    School of Communication and Creative Industry (SoCCI)
  • RMIT University (Saigon South Campus, Vietnam)
    Multimedia Producer (2025)
    Content and Creative – Communication Department
  • Novum Studio (London, England)
    Creative Producer (2024)
    Frog Social App + SECOND AI App
  • FPT Software – FPT Telecom (Hanoi, Vietnam)
    Creative Content Manager (2022)
    Akabot – FPT IS
  • One Mount Group (Hanoi, Vietnam)
    Product Owner (Content Development) – Marketing Content Manager (2021)
    One Housing
  • Le Group (Ho Chi Minh City, Vietnam)
    Online Editing Manager, Dep Magazine, Le Media (2016-2017)
    Event Executive, Le Bros (2015)
  • Multimedia JSC (Ho Chi Minh City, Vietnam)
    Editing Supervisor (2012-2014)
    Vietnam鈥檚 Next Top Model, Project Runway Vietnam, and Vietnam International Fashion Week

RESEARCH PUBLICATIONS

  • Foya, N., Holness, C., Iwowo, S., L锚, H.T.H., Loader, R.-M. and Oyelaran, O. (2024) 鈥楥ollaborative cultures: Ubuntu as a pedagogical foundation for educating independent film-makers鈥. Film Education Journal, 7 (1), 58鈥67. DOI: https://doi.org/10.14324/FEJ.07.1.06.

AWARDS & HONOURS

  • Best European Short Documentary, European Short Award (2025)
  • Best Short Documentary, Hollywood Indie Awards (2024)
  • Best Film, Bournemouth University Film Festival (2024)
  • Official Selection, Cambridge Short Festival (2024)
  • Semi-Finalist, Serbest International Film Festival (2024)
    Short Documentary 鈥淪tory of a Chef鈥 – The Culinary of Chef Ross Campbell
    鈥楩or pioneering as executive producer and director of the internationally recognised best documentary film鈥
  • Finalist – Best Music Video Prize (2005)
    MV 鈥淲hat鈥檚 My Name?鈥
    鈥楩or producing music videos internationally in Stories in Motion, created by CVP & Canon UK鈥.
  • Academic Excellence Scholarship (2022)
    Bournemouth University (England)
    鈥楪BP 3,500 for attending the Master of Arts 鈥 Media Production, Producing Film and Communication.鈥
James McMillan

James McMillan

Academic Ambassador and Teacher, Corporate Training & Pathway

James was born in England, but spent his formative years not far from Vietnam, in Brunei. In 1986 James moved back to the UK with his family, where he remained until 2015. Following graduation in 1996, he embarked on a career in the financial industry, working for HBOS and then Lloyds Banking Group.

Before leaving the world of banking in 2015, he was a client manager and was responsible for managing the day-to-day financial operations of corporate clients.

In 2015 James decided to take his life and career in a new direction and moved to Vietnam, initially teaching IELTS courses before joining 星空传媒 in September 2018.

James has delivered a wide range of courses both to students and corporate clients and continues to focus on the development of the English department.

ACADEMIC QUALIFICATIONS

  • BA 鈥 Marketing and Information Technology

University of the West of Scotland

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)

(2022 鈥 current)

  • Deputy Programme Leader and Senior English Teacher

(2018-2022)

  • English Teacher

HBOS/Lloyds Banking Group

(2006-2015)

  • Client Manager
See more

James was born in England, but spent his formative years not far from Vietnam, in Brunei. In 1986 James moved back to the UK with his family, where he remained until 2015. Following graduation in 1996, he embarked on a career in the financial industry, working for HBOS and then Lloyds Banking Group.

Before leaving the world of banking in 2015, he was a client manager and was responsible for managing the day-to-day financial operations of corporate clients.

In 2015 James decided to take his life and career in a new direction and moved to Vietnam, initially teaching IELTS courses before joining 星空传媒 in September 2018.

James has delivered a wide range of courses both to students and corporate clients and continues to focus on the development of the English department.

ACADEMIC QUALIFICATIONS

  • BA 鈥 Marketing and Information Technology

University of the West of Scotland

PROFESSIONAL APPOINTMENTS

  • 星空传媒 (星空传媒)

(2022 鈥 current)

  • Deputy Programme Leader and Senior English Teacher

(2018-2022)

  • English Teacher

HBOS/Lloyds Banking Group

(2006-2015)

  • Client Manager

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