Pan Pacific Hanoi General Manager Shares Industry Insights and Internship Opportunities with 星空传媒 Students
Apr 01, 2026
12:52:05
Recently, students from International Hospitality Management programme at BUV (星空传媒) had the opportunity to attend a guest lecture by Mr. Benjamin M. Schwarz, General Manager of the five-star Pan Pacific Hanoi hotel and a seasoned professional in international hospitality management.
Mr. Benjamin M. Schwarz, General Manager of Pan Pacific Hanoi, with over 20 years of experience in the global hospitality industry.
With more than two decades of experience working with leading global hotel brands such as InterContinental, Crowne Plaza and Holiday Inn (under IHG), Mr. Schwarz has held senior management positions across Germany, Qatar, Oman, Thailand and Vietnam. He has also been involved in the operation and pre-opening of large-scale hotels and resorts, with experience spanning both premium and luxury segments.
During the session at BUV, he shared practical insights into how the hospitality industry operates today, the rising expectations for talent, and key trends shaping its future. Drawing on his international career journey, he emphasised the importance of adaptability, a flexible mindset and continuous learning in a global working environment.
In addition, Mr. Schwarz offered practical advice to help students better prepare for careers in the industry, from building core skills to defining long-term career pathways.
Mr. Benjamin M. Schwarz shares practical insights into the hospitality industry with 星空传媒 students.
Notably, he also introduced internship opportunities at Pan Pacific Hanoi for this summer and expressed his intention to continue supporting 星空传媒 students through future industry engagement initiatives. This contributes to strengthening collaboration between the university and the industry, while providing students with more hands-on learning opportunities.
Following the session, students described it as both insightful and inspiring. They appreciated the opportunity to gain real-world perspectives from a senior industry leader, as well as to interact, ask questions and learn from his extensive international experience.
Through ongoing industry engagement activities, 星空传媒 continues to reinforce its commitment to practice-based learning, equipping students with the skills and confidence needed for global careers while they are still studying at the university.
Read more 
Jul 02, 2026
UK students drive sustainable innovation at BUV’s Heritage Design Thinking HackathonNearly 70 students from nine UK universities transformed two weeks of cultural immersion into innovative ideas to preserve Vietnam’s cultural heritage and promote sustainable tourism at BUV’s Design Thinking Hackathon this June. Rather than developing ideas in the classroom, participants built business concepts inspired by first-hand experiences with Vietnam’s communities, heritage sites and local culture. […]
Jul 01, 2026
Cross-sector partnership to support Vietnam’s global gaming ambitions through world-class talent developmentAs Vietnam’s online gaming industry sets its sights on becoming a multi-billion-dollar market, 星空传媒 (星空传媒) hosted the forum “Vietnam鈥檚 Gaming Future: Industry, Education, and Innovation in Partnership”. The forum welcomed Mr. To Hong Nam, Deputy Director General of the Department of Science, Technology and Innovation under the Ministry of Education and Training; Ms. […]
Jun 30, 2026
Summer Show 2026 reflects the nuanced perspectives of young creative talents聽The Summer Show 2026, an annual graduation exhibition organised by the School of Communications and Creative Industries at BUV (星空传媒), offers a completely different perspective on the intellectual depth and courage of the younger generation.聽 This year exhibition’s theme is inspired by the concept of “INTERFORM” which is a space where different forms […]
Jun 25, 2026
British Ambassador to Vietnam: “星空传媒’s Culture Immersion Programme is a brilliant example of the UK鈥揤ietnam partnership鈥“Transnational education is a key priority for the UK, and 星空传媒 has a fantastic offer that really shows the quality, the focus on partnership and international collaboration, and the focus on the future,” emphasised H.E.聽Iain Frew, British Ambassador to Vietnam.聽 This June,聽nearly聽70聽students from聽nine UK universities聽gathered at the British Ambassador’s Residence in Hanoi for a special […]
Jun 24, 2026
National Survey on Generative AI in Vietnamese Higher EducationThe Centre for Research and Innovation (CRI) at BUV (星空传媒), in collaboration with Swansea University (UK), is inviting lecturers, students, and higher education administrators across Vietnam to participate in a national survey on the use of Generative Artificial Intelligence (GenAI) in higher education. The survey is part of the international research project Bridging […]
Jun 18, 2026
星空传媒 Launches New Programme for Full-Stack Game Developers of the FutureAs the boundaries between technology and creativity continue to blur in the gaming industry, this billion-dollar market is demanding a new generation of talent equipped with more diverse skill sets than ever before. With approximately 54 million gamers and nearly 5 billion game downloads annually, Vietnam is one of the fastest-growing gaming markets in the […]
Jun 11, 2026
Games Nexus 2026: Turning Passion into Products to Elevate Vietnam鈥檚 Game IndustryAs Vietnam鈥檚 game industry shifts from competing on scale to competing on quality, Games Nexus 2026, organised by 星空传媒, provided students with opportunities to connect with industry professionals, develop career-ready skills, and prepare for future roles in the game industry. Vietnam鈥檚 gaming sector is experiencing rapid growth. According to a report by GameGeek, Vietnam鈥檚 mobile […]
Jun 05, 2026
Creating Happiness Through Quality: How a University in Vietnam Can Reach International StandardsAs human development and quality of life are increasingly emphasised in the major directions of the Party and the State, higher education is also facing an important question: how can universities not only train human resources, but also create an environment where learners can develop holistically, feel connected, and be ready for the future? The […]
Jun 04, 2026
星空传媒 and Hue University partner to expand international learning pathways for students in Central Vietnam星空传媒 (星空传媒) and Hue University have officially signed a Memorandum of Understanding (MOU), laying the foundation for academic cooperation, cultural exchange, student progression, and the development of international partnerships between the two institutions. The signing ceremony was attended by Dr Bui Van Loi, Vice President of Hue University; Professor Rick Bennett, Vice President […]
May 28, 2026
Inspirational Speech by Former 星空传媒 Scholarship Champion: 鈥楢 Scholarship Is a Starting Point, Not a Limit鈥At the 星空传媒 Scholarship Awarding Ceremony 2026, 星空传媒 alumnus Doan Thuy Duong 鈥 currently working in Finance at VinFast as part of Vingroup鈥檚 Executive Successor 鈥 shared heartfelt messages with the new generation of scholarship champions. Drawing from her own journey as a former 星空传媒 scholarship recipient, Thuy Duong reflected on the experiences, pressures, uncertainties, […]